The structure of your website should be shaped around the user’s progression through your site pages – providing constant intuitive functionality to tasks. Effective layouts are simple and highly straightforward, with information laid out in a logical sequence to produce uncluttered answers for the customer. This all should be executed alongside a visually appealing theme that suits your business.
Overall colour schemes and fonts should reflect your business’ professionalism, while alluding to your personality. To create a look that is identifiably you, it is important that your overarching visual theme is unique, engaging and pleasant. The message that you convey using these fonts and visuals should support your website copy. Your choice of words when you wish to inform or direct the customer is vital to nudging the customer to make a purchase decision. SEO also plays a role in your content and design, as your design will be assessed based on written content and heading layout.
Effective website design needs to reflect your product specifications. If your website only requires images with minimal text to sell your products then your design should be orientated to use visuals. In all instances of design website functionality is crucial, as it isn’t only what accentuates your products best, but what the customer expects when they visit your sight. You don’t wasn’t to scare your customers off with functions that confuse them.