As one of the most important aspects of your brand strategy, branding design should (and must) embody your business in every way. At Sydney Digital Marketing, we’re a brand and logo design agency in Sydney who works with businesses big and small to create a voice for your business through bold, distinct and unmistakable branding that helps you cut through competitor noise. First we get to know not only who you are right now, but who you want to be. The best logo design is forward-thinking and innovative, bringing a voice through vision that will stand the test of time. The key to this? Dynamic branding. In the past, it has been thought that consistency is the crucial key to being recognisable. Today, however, strong brands are finding a balance between brand uniformity and evolution. We create branding and logo style guides which allow you to change and adapt your logo as you wish, creating a more memorable impression on your audience. Take Google for an example, their logo changes regularly on their homepage, leaving room for expression, voice and lasting impressions.
Put simply, branding and brand identity is the statement or promise of who you are and what you can do for your audience. Branding design helps your audience recognise your company, products, and content against your competitors. Probably the most well-known advantage of branding is how it helps you identify and communicate with your audience. When you see a sign, letterhead, or blog post, it should be clear what company created it.
As the saying goes, “your business is your brand and your brand is your business”. Your business is nothing without a face that sells it for you. Great brand and logo design will stay with you and your consumers forever. If your goal is to build a brand that you can grow, scale and potentially even sell in the future, then we cannot urge you enough to invest in the beginning to get your business off the ground running. Whether you’re looking to compete your brand in a space that’s never been done before, or looking to grow your brand at a regional, national or global scale, brand design and the costs involved can vary. From name development, logo and brandmark design, website, branding materials, advertising and more, there are agencies out there that will give any business a run for their money (literally), but does this mean that it’s going to stand the test of time? Not always. Choose a logo design company in Sydney that cares about the future of your business.
At Sydney Digital Marketing, we spend that little bit (a lot) of extra time and effort helping you define your brand and what makes it stand out. By taking your key USP’s and vision or mission, we aim to create a logo that portrays your business character and personality. To us, it’s not just a logo, slapping a name in Helvetica font and placing it in a colourful box just isn’t how we work. We aim to create a long-lasting impression with your ideal audience. It’s about creating an experience – just like big brands like Apple or McDonalds. Apple isn’t just a half-eaten apple, McDonalds isn’t just ‘the golden arches’. Your logo is your business, and working with a logo design agency in Sydney that is able to encapsulate that into a logo you’ll take with you long into the future.