Logo & Brand Design

Looking to turn heads with branding that speaks volumes? Connect with your audience and stand out from your competitors with industry and consumer-backed research and brand identity development. The best brands often only need a logo to tell their story.

Some of our work

Marketing Minded

Make your brand look good, while making it sell even better. Think expert design combined with marketing-backed strategy to supercharge your connection with customers.

Art Vs. Science

The science of psychology mixed with the art of stunning design, with over 15+ years of experience in brand conception and design. Choose a brand design agency that knows both.

Story-Telling

How does your brand speak to people? Do they know your story? Do they not only understand your vision, but want to be a part of it? Great brands invite customers into their story.

Brand Conception & Design

Oh I know that brand!”. The creation and design of your brand could mean the difference between recognising or forgetting. Ensuring that your visual identity engages with audiences in the right way is the first step of your brand strategy, and is very much intertwined with the design of your logo and collateral.

You need guidelines that keep your brand consistent and recognisable throughout everything you do. Whether you have a vision, an idea, or a business that’s ready to be re-imagined, future-proof your brand with a brand design agency who gets to know you before you sign the dotted line.

Looking to see how we can make your brand stand out?

Logo Design

First impressions stick, so why would you introduce yourself to your audience with an average and unengaging logo? Your logo should tell the story of your brand from the very first interaction, why? Because the average consumer only spends 2 seconds considering your brand over your competitors. Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

Your logo is going to be seen everywhere, from front and centre on your website to social badges, marketing collateral, email signatures and so much more. Like we all know, the biggest brands communicate often only through their logo.

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Increases Brand Recognition

Improves Customer Loyalty

Positive Word of Mouth Marketing

Advertising Effectiveness on Customers

I could not recommend Simon and his entire team enough to anyone considering undertaking any aspect of digital marketing and design for their business. Thank you.

Giley Keay | The Constructive Collective

Frequently Asked Questions

As one of the most important aspects of your brand strategy, branding design should (and must) embody your business in every way. At Sydney Digital Marketing, we’re a brand and logo design agency in Sydney who works with businesses big and small to create a voice for your business through bold, distinct and unmistakable branding that helps you cut through competitor noise. First we get to know not only who you are right now, but who you want to be. The best logo design is forward-thinking and innovative, bringing a voice through vision that will stand the test of time. The key to this? Dynamic branding. In the past, it has been thought that consistency is the crucial key to being recognisable. Today, however, strong brands are finding a balance between brand uniformity and evolution. We create branding and logo style guides which allow you to change and adapt your logo as you wish, creating a more memorable impression on your audience. Take Google for an example, their logo changes regularly on their homepage, leaving room for expression, voice and lasting impressions.
Put simply, branding and brand identity is the statement or promise of who you are and what you can do for your audience. Branding design helps your audience recognise your company, products, and content against your competitors. Probably the most well-known advantage of branding is how it helps you identify and communicate with your audience. When you see a sign, letterhead, or blog post, it should be clear what company created it.
As the saying goes, “your business is your brand and your brand is your business”. Your business is nothing without a face that sells it for you. Great brand and logo design will stay with you and your consumers forever. If your goal is to build a brand that you can grow, scale and potentially even sell in the future, then we cannot urge you enough to invest in the beginning to get your business off the ground running. Whether you’re looking to compete your brand in a space that’s never been done before, or looking to grow your brand at a regional, national or global scale, brand design and the costs involved can vary. From name development, logo and brandmark design, website, branding materials, advertising and more, there are agencies out there that will give any business a run for their money (literally), but does this mean that it’s going to stand the test of time? Not always. Choose a logo design company in Sydney that cares about the future of your business.
At Sydney Digital Marketing, we spend that little bit (a lot) of extra time and effort helping you define your brand and what makes it stand out. By taking your key USP’s and vision or mission, we aim to create a logo that portrays your business character and personality. To us, it’s not just a logo, slapping a name in Helvetica font and placing it in a colourful box just isn’t how we work. We aim to create a long-lasting impression with your ideal audience. It’s about creating an experience – just like big brands like Apple or McDonalds. Apple isn’t just a half-eaten apple, McDonalds isn’t just ‘the golden arches’. Your logo is your business, and working with a logo design agency in Sydney that is able to encapsulate that into a logo you’ll take with you long into the future.