The Leadership Team
Management
& Strategy
The Sydney Digital Marketing leadership team, are here to help with every aspect of your digital marketing and business growth game-plan. Think of them as your expert marketing coaches, providing insights honed from a combined 50 years of marketing between all 3.
CEO
Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.
General Manager
Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.
CEO
Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.
General Manager
Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.
Head of Business Transformation
A natural (and very clever) problem solver, Jan has an extensive background in delivering ‘out-of-the-box’ business and technology solutions for Porsche, and now, to Sydney Digital and our very lucky clients. Made in Germany, he holds a Masters of Science in Technology Management and Mechanical/Industrial Engineering, aka, a big brain for solving big problems easily.
Digital Campaign Strategists
When it comes to performance, results and revenue these are the strategists you want on your side. We are, indeed the masters of delving deep, identifying your ideal clients’ challenges, desired outcomes and purchasing behaviour. Applying our research to your marketing campaigns, this is how we continuously deliver incredible results. Go Team!
Senior Account Manager
A creative and strategic dynamo, Cobi Claesen brings a wealth of expertise to SDM, transforming ideas into digital success stories. With a Master’s Degree in Corporate Communications and a background in SEO, performance marketing, and strategic planning, Cobi’s talent for blending sharp strategic insight with innovative thinking makes every project a winner.
Content Manager
Meet Hannah, she’s landed from Ireland bringing experience across B2B and SaaS industries. She’s a people person and when she’s not collaborating on strategy, creating content or optimising SEO, you’ll find her on the lookout for the best brunch spots in Sydney!
SMM Specialist
A marketing whiz, Marie has a Bachelor of Marketing under her belt. One of our resident high-achievers, Marie goes above and beyond to nail client KPIs and overdeliver on expected benchmarks. This Frenchie is proactive, quick-thinking and thorough, you can be sure that nothing makes it past Marie without her putting on her optimisation hat.
SEM Specialist
Andrew is our Search Engine Marketing aficionado, marrying his studies in Data Science and Business with his Search Engine Marketing (SEM) experience. An exceptional data analyst, Andrew manages our client’s PPC accounts associated with Google AdWords. Always busy, each day you’ll find him monitoring keyword bids and client account metrics.
Paid Search Manager
Laura is our Paid Search expert with a strong background in digital marketing and analytics. Laura started her career working as a data analyst for various tech companies in London to help optimise their marketing strategies. After relocating to Australia, Laura joined SDM and now manages all our PPC campaigns, using data insights to maximise performance and ensure we get the best results for our clients.
Campaign Engineers
Google Ads Engineer
There is no Google problem that Oliver can’t solve (or love to solve). Having worked for Google, Publicis and many Fortune 500 companies, SDM is the luckiest to have a strategic, technical and creative brain on side to deliver high-performing campaigns for every client. Innovation is everything, and Oliver is always at the forefront to keep us ahead of the game.
Senior SEO Specialist
Design & Development
Website
Design
Showcasing your vision to the world, our design & development team are all about human-centred design. Known for our innovation and creativity, our makers and creators place the end-user at the heart of our design and development process. And this? Enables our digital marketing specialists to deliver an incredible user experience and web performance through aesthetically beautiful design.
Senior Web Developer
With over 22 years of experience within the digital design industry, Florian is very knowledgeable in his field and is always happy to go the extra mile to help people reach their desired marketing outcomes.
Head of Design
Leading our design team, Cedric is an exceptionally talented creative with over a decade of design mojo. Pre-SDM, Cedric was the co-founder of a thriving visual comms agency - you can even find his work featured in a range of fashion magazines, including Mojeh and Tribu. Inspired by From UI and UX design to developing templates, infographics and ad creatives, Cedric is your man.
