Our Team

Meet your digital marketing specialists, ready to grow your business revenues and profits.

Management & Strategy

Management
& Strategy

Our management & strategy team, aka movers and shakers, are here to help with every aspect of your digital marketing game-plan. Think of us as your coach, providing expert guidance and helping you navigate your business to a pathway of sustained growth and success. Always on standby for a chat, our digital marketing specialists work with you to achieve your marketing goals.

Simon Gould

CEO

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Simon Gould
CEO

Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.

BEN KINNAIRD

General Manager

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Ben Kinnaird
General Manager

Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.

Simon Gould

CEO

Right Arrow
Simon Gould
CEO

Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.

BEN KINNAIRD

General Manager

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Ben Kinnaird
General Manager

Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.

JAN ZWERINA

Business Strategist

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JAN ZWERINA
Business Strategist

A natural (and very clever) problem solver, Jan has an extensive background in delivering ‘out-of-the-square’ business and technology solutions for Porsche, and now, to our very lucky clients. Made in Germany, he holds a Master of Science in Technology Management, and special honours in meme design. Sydney Digital has Jan to thank for our impressive processes and streamlined workflows.

Digital Campaigns

When it comes to audience and market research, this is the digital agency team you want on your side. We are, indeed the masters of delving deep, identifying your ideal clients’ challenges, desired outcomes and purchasing behaviour. Applying our research to your marketing campaign, this is how we continuously deliver incredible results. Go Team!

Michael Greenberg

Key Account Manager

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Michael Greenberg
Key Account Manager

Introducing our master communicator and omni-channel strategist Michael. With experience in creating, building and managing multiple strategies and maintaining structured KPI models across some of Australia’s leading pharmaceutical companies, Michael has it in the bag when it comes to excelling and exceeding expectations.

NATALIA KWIEK

Key Account Manager

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NATALIA KWIEK
Key Account Manager

Natalia is creative, super-organised and has a head full of ideas. What a winning combination! Harnessing her background in hospitality and digital marketing studies, she is superb at seamlessly managing multiple client projects. A perfectionist in the best way possible, you can be sure everything is checked and double-checked before the word GO!

ANDREW KINNAIRD

SEM Specialist

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ANDREW KINNAIRD
SEM Specialist

Andrew is our Search Engine Marketing aficionado, marrying his studies in Data Science and Business with his Search Engine Marketing (SEM) experience. An exceptional data analyst, Andrew manages our client’s PPC accounts associated with Google AdWords. Always busy, each day you’ll find him monitoring keyword bids and client account metrics.

MARIE PICARD

SMM Specialist

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MARIE PICARD
SMM Specialist

A marketing whiz, Marie has a Bachelor of Marketing under her belt. One of our resident high-achievers, Marie goes above and beyond to nail client KPIs and overdeliver on expected benchmarks. This Frenchie is proactive, quick-thinking and thorough, you can be sure that nothing makes it past Marie without her putting on her optimisation hat.

Content & SEO

Content marketing is and will always be, king. And who better to take you from 100 to 1 (on the Google SERPs) than our content and SEO team in Sydney; masters of speaking to your audience with clear and compelling SEO-backed content. From blogs, to websites, to digital campaigns and everything in-between, never has it been easier attracting your ideal audience to buy, convert and stick around.

MICHAELA WOOD
Content & Copywriting Specialist
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MICHAELA WOOD
Content & Copywriting Specialist
As our dedicated word-master, Michaela’s ability to dig deep into your brand and bring clarity to your messaging will absolutely give your marketing the upper hand. Mixed with the ability to think critically with SEO-backed strategy and customer-focused accuracy, writing skilfully targeted copy for your campaigns, website or projects comes easy.
Isabella Benzie
CRO Specialist
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Isabella Benzie
CRO Specialist

The Robin to the SDM Batman, Izzy is the extra pair of hands one could only dream of. Currently studying a Bachelor of X and X, delving into CRO and X never felt so right. Supporting on every front, Izzy’s brainpower, passion and efficiency are some of the many reasons we just love having her on our team.

Puneet Dhillon
Senior SEO Specialist
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Puneet Dhillon
Senior SEO Specialist
With over X years of Search Engine Optimisation (SEO) experience, Puneet works tirelessly each day to ensure the Google Gods are happy with every client site we work on. Never have we seen such mastery of SEO strategy and thinking outside of the box to get every client gaining visibility and ranking at the very top of their SERPs.

Website Design

Website
Design

Showcasing your vision to the world, our design & development team are all about human-centred design. Known for our innovation and creativity, our makers and creators place the end-user at the heart of our design and development process. And this? Enables our digital marketing specialists to deliver an incredible user experience and web performance through aesthetically beautiful design.

CEDRIC PAQUOTTE

Head of Design

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CEDRIC PAQUOTTE
Head of Design

Leading our design team, Cedric is an exceptionally talented creative with over a decade of design mojo. Pre-SDM, Cedric was the co-founder of a thriving visual comms agency - you can even find his work featured in a range of fashion magazines, including Mojeh and Tribu. Inspired by From UI and UX design to developing templates, infographics and ad creatives, Cedric is your man.

FAHAD HASAN

Developer

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FAHAD HASAN
Developer

A coding guru, Fahad is exceptional at transforming our clients’ concepts and our design into beautiful, functional websites. He is an expert in PHP, JavaScript, WordPress, WooCommerce, HTML and Bootstrap. Always looking for innovative ways to create a better user experience, Fahad is constantly thinking of new ideas, then testing and refining them.

Shahed Mia

Developer

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Shahed Mia
Developer

Working alongside our team for all-round website and development support, Shahed is quick to fix and work on a range of our client projects. Working with WordPress, Javascript and more, Shahed supports the team in achieving beautiful-looking, quick and powerful websites and landing pages.