Our Team

Meet your digital marketing specialists, ready to grow your business revenues and profits.

Management & Strategy

Management
& Strategy

Our management & strategy team, aka movers and shakers, are here to help with every aspect of your digital marketing game-plan. Think of us as your coach, providing expert guidance and helping you navigate your business to a pathway of sustained growth and success. Always on standby for a chat, our digital marketing specialists work with you to achieve your marketing goals.

Simon Gould

CEO

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Simon Gould
CEO

Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.

BEN KINNAIRD

General Manager

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Ben Kinnaird
General Manager

Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.

Simon Gould

CEO

Right Arrow
Simon Gould
CEO

Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.

BEN KINNAIRD

General Manager

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Ben Kinnaird
General Manager

Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.

JAN ZWERINA

Head of Business Transformation

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JAN ZWERINA
Head of Business Transformation

A natural (and very clever) problem solver, Jan has an extensive background in delivering ‘out-of-the-box’ business and technology solutions for Porsche, and now, to Sydney Digital and our very lucky clients. Made in Germany, he holds a Masters of Science in Technology Management and Mechanical/Industrial Engineering, aka, a big brain for solving big problems easily.

Digital Campaigns

When it comes to audience and market research, this is the digital agency team you want on your side. We are, indeed the masters of delving deep, identifying your ideal clients’ challenges, desired outcomes and purchasing behaviour. Applying our research to your marketing campaign, this is how we continuously deliver incredible results. Go Team!

Danni Wheeler

Senior Account Manager

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Danni Wheeler
Senior Account Manager

With a diverse portfolio supporting business across both B2B and B2C, Danni has a proven history of fostering client relationships in order to achieve goals and maximise business growth. Passionate and proactive, you can be sure that Danni's Account Management skills will be dedicated to fuelling success firsthand. 

NATALIA KWIEK

Senior Account Manager

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NATALIA KWIEK
Senior Account Manager

Natalia is creative, super-organised and has a head full of ideas. What a winning combination! Harnessing her background in hospitality and digital marketing studies, she is superb at seamlessly managing multiple client projects. A perfectionist in the best way possible, you can be sure everything is checked and double-checked before the word GO!

Grace Pizarro

Sales & Marketing Coordinator

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Grace Pizarro
Sales & Marketing Coordinator

Meet Grace, our in-house marketing and sales intern who has a love for everything communication. From blog posts and social media creation, to SEO research and competitor analysis, she enjoys leveraging AI and the latest technologies to elevate brand identity and help companies stand out from the crowd.

ANDREW KINNAIRD

SEM Specialist

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ANDREW KINNAIRD
SEM Specialist

Andrew is our Search Engine Marketing aficionado, marrying his studies in Data Science and Business with his Search Engine Marketing (SEM) experience. An exceptional data analyst, Andrew manages our client’s PPC accounts associated with Google AdWords. Always busy, each day you’ll find him monitoring keyword bids and client account metrics.

MARIE PICARD

SMM Specialist

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MARIE PICARD
SMM Specialist

A marketing whiz, Marie has a Bachelor of Marketing under her belt. One of our resident high-achievers, Marie goes above and beyond to nail client KPIs and overdeliver on expected benchmarks. This Frenchie is proactive, quick-thinking and thorough, you can be sure that nothing makes it past Marie without her putting on her optimisation hat.

Campaign Engineers

Oliver Joshua Jacob

Google Ads Engineer

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Oliver Joshua Jacob
Google Ads Enginer

There is no Google problem that Oliver can’t solve (or love to solve). Having worked for Google, Publicis and many Fortune 500 companies, SDM is the luckiest to have a strategic, technical and creative brain on side to deliver high-performing campaigns for every client. Innovation is everything, and Oliver is always at the forefront to keep us ahead of the game.

Puneet Dhillon

Senior SEO Specialist

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Puneet Dhillon
Senior SEO Specialist
With over 6 years of Search Engine Optimisation (SEO) experience, Puneet works tirelessly each day to ensure the Google Gods are happy with every client site we work on. Never have we seen such mastery of SEO strategy and thinking outside of the box to get every client gaining visibility and ranking at the very top of their SERPs.

Design & Development

Website
Design

Showcasing your vision to the world, our design & development team are all about human-centred design. Known for our innovation and creativity, our makers and creators place the end-user at the heart of our design and development process. And this? Enables our digital marketing specialists to deliver an incredible user experience and web performance through aesthetically beautiful design.

FLORIAN STOTZ

Senior Web Developer

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FLORIAN STOTZ
Website Project Manager

With over 22 years of experience within the digital design industry, Florian is very knowledgeable in his field and is always happy to go the extra mile to help people reach their desired marketing outcomes.

CEDRIC PAQUOTTE

Head of Design

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CEDRIC PAQUOTTE
Head of Design

Leading our design team, Cedric is an exceptionally talented creative with over a decade of design mojo. Pre-SDM, Cedric was the co-founder of a thriving visual comms agency - you can even find his work featured in a range of fashion magazines, including Mojeh and Tribu. Inspired by From UI and UX design to developing templates, infographics and ad creatives, Cedric is your man.