Your Pinterest Ads Agency
97% of searches on Pinterest are non-branded (like Google) and 80% of Pinterest users have discovered a new brand from scrolling the platform. You can tap into competition without the big-name brands and budgets taking over. Stand out with eye-catching Pinterest Advertising campaigns designed and built with Sydney Digital Marketing
Pinterest: The Platform of Planning, Ideas and Inspiration
In a digital landscape being taken over by video content, users are dissatisfied and still want an escape from the video-centric algorithms of TikTok and now, Instagram. Pinterest remains die-hard in their ethos of being the platform for people to find ideas and inspiration and plan their dreams.
With Paid Pinterest Advertising, you can position your product or service to these audiences who are open for solutions to fill their needs and wants. Users of Pinterest are primed to shop in order to fulfil their ideals or the life they wish for.
Stunning Design
Stand out and look good doing it with Pinterest Pin Ads. Create inspiring ideas and make your product or service the key to your audiences big ideas!
Clear Pipeline
Create a unique Pinterest Ads funnel that draws users down into your pipeline and end with a conversion (and loyalty).
Engaged Idealists
With over 400 Million people turning to Pinterest, target open-minded audiences that are 'dreamers', 'inspirers' and 'do-ers'.
Be the key to your audience's success, one Pin at a time.
Plan Your Marketing Goals with SDM
You + Pinterest Ads = Match Made In Heaven
With Sydney Digital Marketing, we determine which non-branded search terms are going to attract your ideal converting customers. We formulate campaign ideas, write engaging ad copy and follow our in-depth Pinterest ad best practice guides to design and build your ads in the most beautiful way.
Custom-made for your business and with your customers in mind, our team of Pinterest Ad Experts have the mindset to drill-down (your audiences), level-up (your strategy) and break through (the noise). Keeping in touch with world events too, we create agile campaigns that speak to everything from Halloween to World Taco Day to Black Friday & Cyber Monday… If there’s an opportunity we can use, we’re the first to get amongst it.
We Design Stunning Pinterest Ads
We all know the importance of a well-designed ad, and when it comes to Pinterest, that rule definitely still applies. In order to create successful Pinterest ad creatives, you need high quality, attention-grabbing visuals, clear and concise headlines and benefit-driven copy that sells.
When you need to design Pinterest Ads for your next campaigns, trust our expert social media marketing ad design team at Sydney Digital Marketing.
Our Related Services
SMM
Get in front of your ideal audience where they scroll and leverage the power of Social Media Marketing today.
Facebook Ads
The Google of Social Media Marketing. It’s a no brainer you want to look best on Facebook Advertising.
LinkedIn Ads
Get in front of working professionals and use hyper-targeted industry, job title & role audiences.
Instagram Ads
Get in front of working professionals and use hyper-targeted industry, job title & role audiences.
Create high-converting & beautifully engaging
Pinterest Advertising Campaigns
Frequently
Asked Questions
What is Pinterest used for?
Believe it or not, Pinterest is not just for pins and boards. Though the site may have started as a digital corkboard for pretty pictures, it has since morphing into so much more.
For businesses, Pinterest can be a powerful marketing tool. For example, Pinterest Ads can be used to target users based on their interests, and Pinterest analytics can help to track the performance of marketing campaigns.
In addition, businesses can use pinterest to drive traffic to their website or blog. And because Pinterest is visual-based, it’s an ideal platform for promoting products and services.
So whether you’re a business owner or just a pinner, there are plenty of ways to benefit from pinterest.
What are the benefits of using Pinterest Advertising?
As a business owner, you’re always looking for new ways to reach your target audience and promote your products or services. And with over 250 million monthly active users, having a Pinterest advertising strategy is valuable to consider. But what are the benefits of using Pinterest advertising?
For starters, advertising on Pinterest is highly visible and can be very effective in driving traffic to your website or online store. And because people use Pinterest to discover new products and ideas, they’re more likely to be receptive to your ads than if they saw them on other social media platforms.
Another benefit of Pinterest ads management is that you can target your ads very specifically. For example, you can target people based on their gender, location, interests, and even the type of device they’re using. This ensures that your ads are being seen by the people who are most likely to be interested in what you’re selling.
So if you’re looking for a new way to reach your target audience and promote your products or services, consider using Pinterest advertising in Australia. With its large user base and targeting options, it’s an effective way to reach potential customers and grow your business.
How can I use Pinterest advertising to reach my target audience?
As a visual platform, Pinterest is a great way to reach your target audience through advertising. By creating engaging visuals, you can capture the attention of users who are scrolling through their feed.
The platform also offers audience targeting based on their interests, and you can also use keywords to ensure that your ads are seen by relevant users.
Another key benefit with Pinterest advertising is that it is not weighed down by brand-focused keywords, 80% of searched on Pinterest are non-branded, for example; ‘living room furniture’ instead of ‘Freedom Furniture’ or ‘earring stacking’ instead of ‘[Brand] Jewellery”. This way, you have cut through to focus on your product over the brand name you have and gain brand awareness.
Ultimately, Pinterest advertising can be a great way to reach your target audience and promote your product or service.
What are some best practices for creating effective Pinterest ads?
Any business looking to get ahead needs to understand the power of Pinterest advertising. Here are just a few best practices to get the most out of this social media platform:
- Understand your Pinterest Ads audience, who of your customers is using Pinterest? What are they using it for? What are they hoping to achieve? This will help you get ideas on keywords and relevant search terms.
- Use high-quality, eye-catching images in your ads. Pinterest is a visual platform, so make sure your images are attention-grabbing and relevant to your product or service.
- Keep your text short and sweet. Again, because this is a visual platform, you want to make sure your ad copy is easy to digest. Get straight to the point and highlight the benefits of your product or service.
- Use relevant keywords. When someone searches for something on Pinterest, they’re likely looking for specific results. Make sure your ad appears in front of them by using the same keywords they’re searching for.
By following these simple tips, you can make sure your Pinterest advertising is effective and reaches the right people.Ready to get started?
How do I measure the results of my Pinterest ad campaigns?
There are a few key metrics you can look at to gauge the success of your Pinterest advertising. First, take a look at the click-through rate (CTR) of your ads. This measures how often people who see your ad actually click on it. A high CTR indicates that your ad is relevant and interesting to your audience.
Next, look at the conversion rate of your ads. This measures how often people who click on your ad go on to take the desired action, such as making a purchase or signing up for a newsletter. A high conversion rate means that your ad is effective in achieving its goals.
Finally, consider the cost per click (CPC) of your ads. This measures how much you pay for each person who clicks on your ad. A low CPC means that your ad is efficient in terms of cost, and is likely to produce a good return on investment (ROI).
By monitoring these key metrics, you can get a clear picture of how well your Pinterest advertising campaigns are performing and make necessary adjustments to improve results.
What are some common Pinterest ad mistakes to avoid?
Here are three of the most common Pinterest ad mistakes to avoid:
- Making ads that are too sales-y: The key to successful Pinterest advertising is to create ads that are visually appealing and invite users to learn more about your product or service, rather than bombarding them with a hard sell.
- Overlooking the potential of negative keywords: As with any other form of online advertising, it’s important to use negative keywords in your Pinterest campaigns so that your ads don’t show up in searches for products or services that you don’t offer.
- Not using pins with rich descriptions: A well-written description accompanying your pin can make all the difference in whether users click through to your website. Be sure to include relevant keywords and a call to action so that users know what they can expect when they click on your ad.
Want to avoid making mistakes with your Pinterest Marketing Strategy? Contact us today at Sydney Digital Marketing to get the head-start.
