Search Engine
Optimisation (SEO)

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With almost 40% of clicks going to the number 1 position on Google it’s critical that your listing appears within the top 5 positions. Become Google’s BFF with a laser-focused SEO strategy that your competition will envy.

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Join the Google best-friend’s club

In 2021, if you need to know anything, you Google it. This is something we just cannot see changing any time soon. Call us the teachers pet – but we are an SEO agency that adapts and changes with Google AI to stay on their good side. From on-page SEO to off-page SEO, SERP rankings and user-experience, stay ahead of the competition with our hands on deck.

Increase your brand authority with a top listing – something your competitors are going to envy once you out-place them for your favourite search terms! You can be confident you’ll be seen first thanks to our exhaustive keyword research and SEO-minded content specialists to advise you the most seamless way to expand your keyword authority.

We are experts in identifying areas of growth for you and your website to maximise effectiveness for search engines – this is because a huge contributing factor to SEO nowadays is user experience.

Say hello to sustainable growth, and a team that will be with you every step of the way.

To infinity and beyond!

SEO and SEM come hand in hand. At Sydney Digital Marketing, we tie the two together seamlessly and allow them to work seamlessly. Google and Bing are a necessity for a business wanting growth and results.

We bring you leads and sales where and when it matters thanks to our special sauce mix of SEO services and data-driven approach. We are your one stop shop where you can refresh, and experience:

  • 1.

    A full digital audit to assess your business.
  • 2.

    Identify areas for improvement, looking at your business holistically.
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    Put it all together in a realistic and actionable plan.
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    Implementation time, our developers are best practice experts.
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    We continue to monitor and test our implementations, adjusting and fine-tuning where we can.

Not only this, but we keep you updated on the latest trends, and educate you in basic maintenance and best practice so you can be better, smarter and wiser as we go along.

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Our Clients

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Stories Sell. This is Ours.

Sydney Digital Marketing was birthed in 2012, and since then has launched into the digital space thanks to the success of our many happy clients.

In the years since inception, we have grown to a team of 12 tech heads, mastering the arts of search engine marketing (SEM), social media marketing (SMM) and design and development, search engine optimisation (SEO) and email marketing.

Rather than just a marketing agency, we preach our customers² approach, driven by creating meaningful interactions between our customers (our clients) and our customers’ customers (hence the ²).

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To us, marketing is just the half of it. We study your overall customer journey and identify areas for improvement so that when we serve you customers on a silver platter, they’ll be primed and happy. More than just a marketing agency, at Sydney Digital Marketing we are your partner in growth. Working with businesses of all sizes to generate leads and sales, because what we specialise in is understanding your business, and making your marketing budget work for you – turning $1 of marketing spend into $3 revenue.
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The service from SDM has been impeccable. They run all our Marketing – SEO, SEM, built our website and CRM. They’re always available and have new ideas. We’ve got full trust in their abilities.

David Goudkamp | CEO | Stacks Goudkamp

Our Expertise

Research
Wizards
Specialists in keyword
analysis and optimisation
for an ever-changing
Google algorithm.
Responsive design experts, mobile first, then we axpand to everywhere else.
AI
We stay on the good side of
‘robots’ and machine learning.
Responsive design experts, mobile first, then we axpand to everywhere else.
Above the
Fold
On top of the competition,
always.
Responsive design experts, mobile first, then we axpand to everywhere else.
Strategy
Precision

Well versed in accurate
and precise strategies
to get results.

Responsive design experts, mobile first, then we axpand to everywhere else.
E.A.T
Up
Expertise,
Authoritativeness,
Trustworthiness. We know
how to make content that
Google LOVES.
Responsive design experts, mobile first, then we axpand to everywhere else.
Foreground to
Background
Beauty isn’t always on the
outside. Make sure that
everything you see, and
everything you don’t see,
is perfect.
Responsive design experts, mobile first, then we axpand to everywhere else.

Frequently Asked Questions

Ranking at the top of Google’s Search Engine Results Page (SERP) can give your business the push it needs to register with your target audience. That’s why you need to reach out to customers that are in the market to buy goods related to your business. Being the first brand on the SERP list sends the message that your company is the first to answer customer queries and questions. If your website is ranked first, it is because Google has deemed that you can answer the customer’s question best – based on your analysed website. If people can’t find your business online, you simply don’t exist to the customer. Including an SEO strategy is a vital part of your marketing campaign success, and should be used as best practice whenever possible.
Maybe you have already spent ages trying to guess what keywords you need to include in your site’s content in a bid to attract free traffic and boost your SEO. At SDM we use third-party software to create and monitor your website for related industry keywords. We then compare this to your industry competitors and analyse areas for improvement. Strategies will then be applied to continuously improve content on your site through SEO optimisation. By reviewing the competition in your space we can begin to identify the market opportunity as well as look for trends and successes being used by others in your industry. Think of it as a secret team of spies perring into your competitors website and sales strategy without them knowing . shhh .. we can’t say more than that here. We’re also not afraid to tell you if your website isn’t cutting it! Should you give us the keys to the car (and are open to creating a kick-ass website), we will help to structure your site for increased readability and user experience – two key variables Google and Bing use to index your site. Should you want it too, we also have copywriters who are trained and experienced in creating effective website copy that feature industry related keywords.
In a nutshell, on-page SEO refers to techniques that focus on factors of your website under your control to optimise the reach of individual pages. Off-page SEO focuses on strategies that optimise factors behind the scenes of your website like brand mentions and backlinks. Another way of looking at it is that on-page SEO ensures search crawlers know what the website is and that it is relevant, useful and worthy of ranking high up on the SERP. At the same time, off-page SEO works to show crawlers that a website is valuable and authoritative and therefore worthy of a high ranking due to its credibility.
Technical SEO is the process of ensuring that a website meets the technical requirements of various search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture. Basically if your technical SEO isn’t up to par you are greatly hindering your ability to rank nice and high. Your site needs to be crawled and indexed so any roadblocks in this process means a roadblock in your climb to the top of the SERP. It’s a pretty complex process but our SEO specialists are across it all from optimising robots.txt to website speed.
When optimised and leveraged Google My Business (GMB) can serve as an essential tool to get your site to the top of Google rankings. Even more, GMB can provide you with a great opportunity to get more views, clicks, and actions from posting localised content. Unfortunately most businesses forget about optimising their business profile and are missing out on maximising the full potential of this feature. An optimised GMB listing shares a snapshot of your business that highlights your best features and provides quick accessibility to potential customers so they can not only find you but learn about, and engage with you! Basically, it tells people what you do and where you do it. An up to date and optimised GMB profile ensures accuracy, an opportunity for customer acquisition and will mean its potential as a significant ranking factor is not wasted! Gathering positive reviews and a prevalent profile all help Google’s ranking algorithm take notice of your business’s credibility and authenticity to encourage that top ranking result!
Google’s ranking algorithm is complex and takes a number of factors into account. Backlinks are a vital, top ranking factor yet are often ignored by businesses who believe SEO just involves entering a few keywords into the website copy here and there. Link building is an important part of a holistic SEO strategy that we preach can help you achieve the high visibility and rankings you are after. Put simply, backlinks are links from a page on one website to another. When Google crawls your website it views backlinks as a sign that your content is of high value and authority. They’re basically a vote of confidence meaning the more quality backlinks you have the more likely you will rank on the glorious first page. The actual link building process is complex and our SEO specialists are constantly looking for new ways to earn high-quality links to benefit your overall SEO strategy.

Growth Stories

LEAD GENERATION
+256%
Increase in conversions from organic search
SEO,
Search Engine Marketing,
Web Design & Dev
LEAD GENERATION
+20%
Lift in paid search traffic for the same budget
Search Engine Marketing, Social Media Marketing, Email Marketing, Web Design & Dev
LEAD GENERATION
-76%
Reduction in cost per lead from paid social
Social Media Marketing, Search Engine Marketing, Email Marketing
LEAD GENERATION
+60%
Increase in paid search conversions
Search Engine Marketing, Social Media Marketing, Email Marketing, Web Design & Dev

Get in touch

Want to find out how Sydney Digital Marketing Agency can boost your business?
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