Your Sales &
Marketing Automation Agency
Looking to increase team and business productivity with less manual handling? Work with Sydney Digital Marketing Agency™, marketing automation services that push leads through your marketing and sales to increase brand loyalty.
Digital Marketing Automation Tools for the Future
Marketing automation is so often forgotten or misunderstood with businesses looking to grow. Tools like HubSpot CRM automations and Zapier are the key to not only increased business efficiency (automatic follow ups and call reminders) or improved customer engagement (personalised marketing emails), they are paramount in creating meaningful relationships with your customers.
Imagine automating your lead communications based on their unique interactions with your marketing, website, sales team or customer support. Using digital marketing automation services within your business enables you to make data-driven decisions on your current lead management to ensure a personal service (which customers will become loyal to).
Ultimate Efficiency
Automatically push your leads through your sales funnel and ensure your sales team aren’t forgetting any valuable contacts.
Increased ROI
Marketing automation helps optimise campaigns and improve conversion rates, leading to a higher return on investment.
Data-Driven
From the first interaction to your brand and years into the future. Carry and track every data point to improve your service offerings.
In a world where customer service is everything, be the best.
Optimise Internal Conversion Rates
At Sydney Digital Marketing Agency™, we have used Hubspot and marketing automation solutions to streamline our own business as well as a multitude of clients who felt bogged down by their daily tasks. Using your understanding of your business, our team assesses, analyses and optimises your sales and lead management to suit your marketing and vice versa.
We’re all for conversion rate optimisation (CRO), and this doesn’t stop at your marketing and website. We take a front-to-back approach to implement ways you can turn your leads into loyal customers (spoiler: loyalty comes from great service well beyond the initial sale or conversion). Work is a marketing automation agency that will make you raise your monthly sales KPI’s.
Our Related Services
CRM
From CRO to EDMs, supercharge your business processes and retain customers all from one powerful marketing platform.
Hubspot CRM
As the best CRM platform in Australia, use Hubspot to support your daily activities, sales team, marketing results and more, all in one super user-friendly place.
Email Marketing
Use your CRM to send emails and speak personally to your audience about offers and updates. All to stay front of mind exactly when you need it.
Work with the best Marketing Automation Agency in Sydney.
Frequently
Asked Questions
What is marketing automation?
Marketing automation software collects and stores data on customers, including their behaviour, preferences, and interactions with a business. The collected data is then used to segment customers into different groups and lists based on their behaviour, preferences, and demographics.
Generally, marketing automations take the form of ‘if/then’ trees that say IF something happens THEN complete this action. The possibilities really are endless.
How can marketing automation improve my marketing efforts?
Picture this: you have a super smart robot friend who helps you collect all the information you need about your customers. This robot then analyses that information to help you make the best decisions for your marketing campaigns.
With this, you can create personalised experiences for your customers that will have them feeling all warm and fuzzy inside. Plus, this robot helps streamline the process of finding new customers and keeping them engaged, so your conversion rates skyrocket. And all of this happens with the simple click of a button.
By using an automated marketing platform, you’ll be able to reach your target audience with the perfect message, right when they’re ready to hear it. Your overall marketing performance will be amazing!
How does marketing automation integrate with my other marketing and sales tools?
The HubSpot CRM Sales Hub and HubSpot Marketing Automation Hub tools are specifically designed for businesses that use a wide range of secondary business platforms and tools. Their goal is for the HubSpot integration library to tick every box and connect into a single, user-friendly CRM that creates fluidity within teams as well as a unified customer experience.
- CRM integrations such as Salesforce & Microsoft Dynamics
- Email integrations like Gmail & outlook
- All social media platforms from Facebook, Linkedin, Instagram, Pinterest & Twitter
- eCommerce integrations including Shopify, WordPress, BigCommerce & Magento
- Analytics & tracking with Google Analytics
- Review platforms like Reviews.IO, SurveyMonkey and so, so many more.
Whatever your team uses, our marketing automation consultants take this into account and recommend a setup that makes your CRM work for you in an easy way.
How do I measure the success of my marketing automation campaigns?
It’s one thing to say marketing automation solutions work, it’s another to prove it (and at Sydney Digital Marketing Agency™, we’re all about the latter, tracking & attribution is our fave). At the end of each month, we work to provide you a full in-depth report on your automation services and their effectiveness including;
- Conversion rates
- Open rates for emails and SMS
- Click-through rates
- Bounce rates
- Customer lifetime value
- Lead generation and movement timelines throughout your sales funnels.
Ensuring your business gains the return on investment (ROI) is essential to business success, and we’re here to show you how.
What is the best CRM for marketing automation?
HubSpot is the industry leading CRM technology that we have preached for nearly 6 years. We use it for ourselves, have implemented it for over countless businesses and never fail to love entirely. See our page on HubSpot CRM to learn more.
Why do I need an agency for marketing automation implementation services?
From analysing your business, assessing your expertise and results to optimising for ultimate marketing success, trust Sydney Digital Marketing Agency™ as your marketing automation consultant and build company to tackle the technical aspects of the project so you can focus your energy on growing your business. Contact us today.
