Digital
Marketing Blog

Insights and news for marketers, managers & business masterminds

The digital marketing blog of your dreams. Welcome to the Sydney Digital Marketing knowledge hub, where we share updates and ideas, tips & tricks from the team on a range of services in plain English. Think Futurism as well as thoughts on today’s marketing challenges as well as SEO, content marketing, the latest updates in tech & more. 

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Popular Articles

E Com SEO
31
May 2022

SEO For E-Commerce Websites: Best Practices To Increase Organic Traffic

5 minutes
On Page SEO
27
May 2022

On-Page SEO: Your Guide To Strategic On-Page Optimisation

5 minutes
Technical SEO
25
May 2022

Technical SEO: What It Is, How It Functions, And Tips For Getting Started

5 minutes
Local SEO
18
May 2022

What Is Local SEO? The Key To Improving Your Local Search Results

5 minutes

Latest Articles

5 min read

If off-page SEO is coming into focus for your business, let’s take a closer look at what off-page SEO is, why it’s something that you need to prioritise in your digital marketing strategy, and what elements are critical to your off-page SEO efforts! 

  • Off-Page SEO
  • Off-Page SEO Strategy
  • Search Engine Optimisation
  • SEO
06
June 2022
5 min read

The right SEO content strategy can help you reach even more of your audience by targeting a range of interests, questions, and concerns that might lead them to your products or services by way of your blog posts. But how do you begin to develop a content strategy plan

  • Blog-Writing
  • Content for SEO
  • Content Marketing
  • Search Engine Optimisation
  • SEO
03
June 2022
5 min read

SEO for e-commerce websites requires you to focus on a wider range of content in order to ensure not only that your store is getting attention, but also that all the products you sell are visible to consumers. The good news? Getting started isn’t as difficult as it se

  • Ecommerce SEO
  • Ecommerce SEO Strategy
  • Search Engine Optimisation
  • SEO
  • SEO Strategy
31
May 2022
5 min read

If you’ve been looking for an on-page SEO checklist that covers some of the most critical on-page SEO elements and helps you better understand what this type of SEO involves, dive into this guide to get started!

  • On-Page SEO
  • On-Page SEO Strategy
  • Search Engine Optimisation
  • SEO
27
May 2022
5 min read

Technical SEO plays a somewhat minor role in your overall SEO strategy, but failing to take the right steps when you’re creating your website or publishing new content can prove detrimental to your progress. Without technical SEO, you might be missing out on grea

  • Search Engine Optimisation
  • SEO
  • Technical SEO
  • Technical SEO Strategy
25
May 2022
5 min read

One of the most important things to know when you’re building up a local SEO strategy is what’s called the local pack or Google My Business. If you’ve ever conducted a local search query for yourself, you’re likely quite familiar with the local search results that p

  • Local SEO
  • Local SEO Strategy
  • Search Engine Optimisation
  • SEO
18
May 2022
5 min read

Mobile SERPs can change where and how you appear to those conducting relevant search queries. The good news? You don’t have to stay in the dark about why your organic traffic is not performing as well on mobile as it is on desktop. 

  • Mobile SEO
  • Mobile SEO Strategy
  • Search Engine Optimisation
  • SEO
11
May 2022
5 min read

A competitive analysis consists of many parts, but you can often boil these down to a few essentials to get a better idea of what you’ll need to do to successfully analyse the market. Let’s take a closer look at these key points. 

  • Competitive Analysis
  • Competitive Analysis Strategy
  • Search Engine Optimisation
  • SEO
04
May 2022
5 min read

It’s one thing for you to know who your customer is, as a marketing manager or a business owner, but how do you communicate this through every touch point of your business?

  • Audience Targeting
  • Brand Story
  • Brand Strategy
  • Building a Story Brand
  • Story Brand
30
November 2021
6 min read

How do you know what success is if you haven’t set success up for your team (and in your own mind?). Success is nothing without goals, and here lies the key to finding the Metrics that Matter. Read on for week 9 in our 9 week series on The Digital Customer Experience.

  • DCX
  • Digital Customer Experience
  • Google Analytics
  • HubSpot
  • Insights
  • Marketing Reports
  • Metrics
  • Reporting
  • SEM Rush
22
September 2021
7 min read

We live in the attention economy – In week 8 of DCX, we talk about the attention economy in social media and how it relates to our goal of providing the best digital customer experience for your customers?

  • Content Marketing
  • Content Strategy
  • DCX
  • Digital Customer Experience
  • EDM
  • Organic Content
  • Social Media Content
14
September 2021
6 min read

It is important to understand that there are a number of things to take into consideration when picking a marketing channel. This week we help you understand which marketing platforms should be utilised depending on your product/service.

  • Audience Targeting
  • Customer Journey
  • DCX
  • Digital Customer Experience
  • Marketing Channels
06
September 2021
6 min read

In this week’s series, week 6, we talk all things Attribution and Tracking! This continues to be a pain point for 99% of our clients, attributing success to campaigns and marketing efforts continues to be the downfall.

  • Attribution
  • CRM
  • DCX
  • Digital Customer Experience
  • Facebook Pixel
  • Google Analytics
  • Google Tag Manager
  • Tracking
  • UTM
27
August 2021
5 min read

The annual report by the Worldwide Business Research (WBR) Insights team & Smartly.IO has dropped. Read on for our recap on the key insights and important social advertising trends from this years report.

  • Advertising Trends 2021
  • Consumer Habits
  • Facebook Ads
  • Google Ads
  • Instagram Ads
19
August 2021
9 min read

Week 5; your website! Why is DCX Design the next big step from User Experience (UX) & User Interface (UI) Design. Ultimately, your website is your central hub of online activity and is your potential customer’s first introduction to who you are.

  • DCX
  • Digital Customer Experience
  • Google Ranking Factors
  • UI Design
  • UX Design
  • Website Design
12
August 2021
8 min read

Goodbye marketing funnel, hello marketing flywheel! This week in week 4, we show you how to show yourself in the right place at the right time and have a completely DCX-centric way of thinking. It’s what Hubspot has preached for years, and what every business needs

  • CRM
  • Customer Experience
  • DCX
  • Digital Customer Experience
  • Marketing Flywheel
  • Marketing Funnel
22
July 2021
9 min read

This week we talk about The Digital Customer Experience! We are getting into the nitty gritty; The Strategy: Top Level. We help you get started on understanding where to begin your Digital Customer Experience Strategy.

  • Customer-Centric
  • DCX
  • DCX Strategy
  • Digital Customer Experience
  • Digital Strategy
08
July 2021
8 min read

Get ready for 5 facts you need to know about the future of the Digital Customer Experience for business. We share with you one of our favourite brands; Bed Threads, as a case study on what a great customer experience is like from a marketing and branding perspective.

  • Bed Threads
  • Case Study
  • DCX
  • DCX Statistics
  • Digital Customer Experience
28
June 2021
5 min read

You’re gonna wanna read this one! Welcome! The Digital Customer Experience is holding the success of your business in its midst. We give you an overall introduction into the topic, and for the next 9 weeks, we run you through every aspect of DCX. Enjoy!

  • Customer Experience
  • DCX
  • Digital Customer Experience
01
June 2021
3 min read

At Sydney Digital Marketing, we receive interest from clients every day.
We sit down and brainstorm, research, fill out briefing forms, conduct audits, all to come to a final meeting for them to ask if they can stay with us for “just a month and see how it goes”.

  • 3 Tips
  • Digital Marketing Agency
  • How to Choose a Marketing Agency
18
February 2021
6 min read

So… You’re Here To Learn About Facebook Ads & Apple Ios 14. If You’re A Business That Uses Facebook Ads To Generate Leads Or Sales, Then This Is For You.

  • Apple
  • Apple iOS 14 & Facebook Ads
  • Cross-Browser Tracking
  • Facebook Ads
  • iOS 14
28
January 2021
4 min read

Alright – so thanks for joining me here on the Hustle at Home – If you’re a business owner you’re probably here because you need to increase your web site performance or social media activity and if your a marketing professional I want to tell you about how you can use t

  • Call Tracking
  • Chatbot
  • Marketing Tips for COVID-19
  • Site Speed
07
April 2020
11 min read

In this Weekly Marketing Roundup, we chat visual with creating an engaging brand on your beautiful UX-designed website, and how to carry this visual taste into your brand on organic posting platforms like Instagram and Facebook.

  • Content Marketing
  • Design Tools
  • Visual Identity
  • Web Design
  • Website Design
07
February 2020
8 min read

In this Weekly Marketing Roundup: 07/02/2020 we discuss Web Design trends, tips and terrors for 2020 with some great design examples to illustrate the ideas. If you belong to the Design community or are you interested about this topic

  • How to Design a Website
  • UX Design
  • Web Design
  • Website Design
07
February 2020
5 min read

Since 2020 is just around the corner, it is worth having a look at what trends will dominate content marketing next year.
First of all, we can be certain, that content marketing will more relevant than ever.

  • Content Marketing
  • Marketing Trends in 2020
  • Video Content
26
November 2019
11 min read

Born out of the world’s fascination for aesthetic visual content, Instagram has grown to host over 800 million daily users. Despite this immense audience, brands have neither the aptitude nor social touch to utilise its incredibly high engagement rates (Stati

  • Content Marketing
  • Content Strategy
  • Creating a Brand
  • Hashtags
  • Instagram
  • Instagram Ads
  • Instagram Stories
29
January 2018
4 min read

Social media networks tend to crash and burn after accumulating a certain number of users, or being in business for a certain number of years – largely because they fail to adopt a sustainable revenue model. But that’s not the case

  • Facebook Ads
  • Facebook Marketing
16
February 2017
11 min read

Facebook Vs Google Ads Vs Linkedin

Which Advertising Platform Works Best?
33% of internet users find display ads intolerable; ad blocking grew by over 40% at one point, over 50% of users don’t click display ads because they don’t trust them, and Magoosh Online’s d

09
January 2017
Off Page SEO
5 min read

If off-page SEO is coming into focus for your business, let’s take a closer look at what off-page SEO is, why it’s something that you need to prioritise in your digital marketing strategy, and what elements are critical to your off-page SEO efforts! 

  • Off-Page SEO
  • Off-Page SEO Strategy
  • Search Engine Optimisation
  • SEO

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