GAIA Coaching

Executive, business and career coaching in Sydney

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Gaia Coaching Susanne Rauer
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Growth in conversions from
organic search

+ 0 %

Increase in new
website users

+ 0 %

Improved bounce rate
down to 26%

SEO | Search Engine Marketing | Web Design & Dev

With GAIA Coaching, Susanne Rauer has established a boutique institution that provides highly personalised executive coaching experiences. The focus of GAIA Coaching lies in empowering results-driven leaders in Sydney to fulfil their potential and achieve their goals faster through conscious leadership and self-awareness.

Mission

With ambitious business growth objectives planned, GAIA Coaching and Sydney Digital Marketing have further intensified their partnership to boost traffic and generate high-quality leads through a powerful SEO strategy in combination with Google advertising. Prior to launching the digital marketing strategy , Sydney Digital designed and built a new online presence for GAIA Coaching focussing on outstanding user experience and elegant design.

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GAIA webpage
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Gaia webpage
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Methodology

To achieve GAIA Coaching’s business objectives, Sydney Digital introduced a multi-layered SEO strategy to expand their digital footprint with Google and Bing and to lift search ranking positions to page one in order to direct more potential clients to their website.
This included but was not limited to the following:

  • Information Architecture – Defining site content and functionality early in the website development stage, we were able to build an easy to navigate site structure for both users and for search engine bots to crawl all pages.
  • Technical SEO – Further, we set up the robots.txt protocol to best practice as well as optimised the site’s schema markup so that search engines only index relevant pages and return informative search results. Keeping image file sizes at a minimum while retaining high quality through next-gen image formats was one of the main factors for fast loading times.
  • On-page SEO – Through extensive consumer research, we could determine a unique set of target keywords for each page and carefully optimised titles, descriptions and metadata. In addition, we created both user- and SEO-friendly URL slugs to increase search relevancy and to increase Click-Through-Rates.

We complemented our SEO initiative with a Google Ads campaign to achieve additional visibility in the search results.

Impact

Over the first 6 months of the execution of our SEO roadmap, we have attracted 348% more new website users in comparison to the previous period. These have resulted in a 256% growth in conversions from organic search. Offering SEO optimised high value content to website visitors has improved the bounce rate to 26% which equals a decrease by 60%.

Due to the success of our SEO roadmap, we were able to minimise the spend on our Google ads campaign so that GAIA Coaching could still handle the influx of leads.

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gaia business
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Gaia Coaching Susanne Rauer Cameron
“
Susanne Rauer

Great Digital Marketing Experts – I am very happy with the design, the functionality, the automation and the performance of my new website.

Susanne Rauer | CEO | GAIA Coaching

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Ready
to partner with our digital team
and accelerate your business?

Ready
to partner with our digital team and accelerate your business?

Yes, Let's do this!