Australian parcel delivery and courier services
“We are currently working with SDM and their performance is exceptional. They look into the details of every campaign and constantly apply new ways to improve results. Natalia is our account manager and she is always very attentive and collaborative with us. We are really happy with them so far and are looking forward to creating new projects together.”
Steve Zammit | CEO | Interparcel
Increase in ROAS
Increase in Average Order Value
Decrease in Media Spend
Interparcel is an online courier aggregator providing multi-carrier solutions for small to medium-sized businesses and online retailers.
They do it through a courier network of 14 different providers offering over 40 domestic and international services. And integrating into multiple e-commerce platforms and marketplaces.
Interparcel is an online courier aggregator providing multi-carrier solutions for small to medium-sized businesses and online retailers. Interparcel had been running Facebook and Google ads for many years but were not satisfied with their previous agency. They sought a new partner to grow their revenue and market share in the Australian delivery space. We implemented a comprehensive strategy starting with buyer persona development and gradually scaled their campaigns for better results.
We initially focused on optimising their Google Ads strategy, but soon realised that transitioning to SA360 would yield even better results, allowing Interparcel to scale effectively. With Google Ads as the core of our strategy, we expanded our efforts to include Facebook Ads, integrating social media campaigns into a comprehensive omnichannel approach. Our strategy was detailed and precise, ensuring all aspects of their digital performance were optimised for maximum impact. This included the following:
In the first 6 months we saw:
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