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Nulon Australia

Australian Engine Oil Manufacturer

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Susanne Rauer | CEO | GAIA Coaching

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16% Increase in View Rate on YouTube

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Improved bounce rate
down to 26%

Google Ads | Facebook Ads | SEO

Nulon is an Australian manufacturer of automotive engine oils, coolant, fuel and engine additives, grease, fluids and specialty products.Known for their innovation and quality, Nulon has established a strong presence in the automotive industry. To expand their reach and increase market share in the competitive after-market lubricant space, Nulon partnered with Sydney Digital Marketing.

Mission

Nulon came to us with a clear objective: to grow their revenue and market share through improved digital marketing efforts. Despite their established brand, they faced challenges in standing out in a saturated market and driving traffic to both their own and their partner’s websites. We devised a multi-faceted strategy to address these challenges and support their retail partner, Supercheap Auto. Nulon needed to increase their search impression share and optimise their campaigns for better engagement and conversion.

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Methodology

Recognising the competitive nature of the automotive market, we tailored our approach to maximise Nulon’s digital impact. We focused on refining their advertising strategies and enhancing their visibility across multiple platforms. This included the following:

Impact

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More Growth Stories

LEAD GENERATION
+20%
Lift in paid search traffic for the
same budget
Search Engine Marketing,
Social Media Marketing, Email
Marketing, Web Design & Dev
LEAD GENERATION
-76%
Reduction in cost per lead from
paid social
Social Media Marketing,
Search Engine Marketing,
Email Marketing
LEAD GENERATION
+60%
Increase in paid search
conversions
Search Engine Marketing,
Social Media Marketing, Email
Marketing, Web Design & Dev