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Vast Fitness

Online fitness platform offering comprehensive workout programs and nutrition plans

 

‘I am based in Australia, and I must say that my experience with SDM has been quite impressive. We started our partnership on a slightly rocky note with an initial strategy that didn’t quite hit the mark. However, what truly sets them apart is their adaptability and their prowess in data and analytics.

Over the past six months, I’ve witnessed a remarkable transformation in our digital marketing efforts. Ben and his team has been relentless in their pursuit of better results. Month after month, they have fine-tuned our strategies, making data-driven decisions that have led to substantial improvements.

Their expertise in data and analytics is truly commendable. It’s as if they have a sixth sense for deciphering trends and opportunities in the digital landscape. This keen insight has resulted in a noticeable uptick in our online presence and, more importantly, our ROI.

I can’t stress enough how crucial their ability to adapt and refine their strategies has been in achieving our goals. Their dedication to our success is evident in the results we’ve seen, and I am genuinely grateful for their hard work.

If you’re looking for a digital marketing agency that doesn’t just promise results but consistently delivers and evolves to meet your needs, I wholeheartedly recommend SDM. They’ve certainly earned my trust and loyalty.

Keep up the fantastic work!’

Neil | Co-founder | VAST Fitness

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 Increase in ROAS

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Increase in Average Order Value

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Decrease in Media Spend

Google Ads, SEO, HubSpot and Marketing Automation

Vast Fitness prides itself on providing unrivalled support to every student through a team of industry experts passionate about educating the next generation of health and fitness professionals. Despite their commitment, they faced challenges with mixed results from previous agency partners, particularly in lead quality. Moreover, their sales team experienced frustration due to low-quality leads, stressing their resources.

Mission

To face the challenges of their digital marketing and sales efforts. Vast Fitness approached Sydney Digital Marketing for help with campaign performance and optimisation, HubSpot automation, customer journey mapping, and business intelligence and reporting.

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Methodology

Recognising the need to place the customer at the centre of our strategy, we began with a comprehensive Discovery Workshop to understand Vast Fitness’s unique selling propositions and target audience. We conducted thorough research and analysis to inform our approach, which included the following key elements:

After gaining insights from the workshop, we developed detailed buyer personas and a unique positioning statement. Our next step was to audit and optimise all current campaign activities, ensuring alignment with our new strategy:

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Impact

Our strategic approach led to significant improvements in Vast Fitness’s digital marketing performance:


For privacy reasons, specific numbers are not disclosed, but due to our successful collaboration over six months, Vast Fitness was acquired by a major industry competitor in late 2023. Our relationship with Vast Fitness continues to thrive as we also collaborate with their new parent company, Clean Health Fitness Institute.

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