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Hidrive Service Bodies

Australia’s only manufacturer of service bodies for utes, trailers and trucks

“Ben Kinnaird and the team are great to deal with and really helped us grow the Hidrive brand. Some of the best ROAS I’ve seen in my 25 year career.”

Marketing Manager | HiDrive

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Decrease in Cost (Spend)

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 Decrease in Cost Per Acquisition (CPA)

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Increase in Conversion Rate

Google Ads | SEO | Marketing Automation

Hidrive is Australia’s only manufacturer of service bodies for utes, trailers, and trucks, with a company-owned national installation network. Offering over 190 modular and electrical accessories, Hidrive transforms service vehicles into mobile workspaces. Hidrive approached us with a pressing need to improve their lead quality and overall digital performance.

Mission

Despite leveraging Google Ads for years, their campaigns were underperforming, leading to an influx of unqualified leads. They needed a strategic overhaul of their digital marketing efforts, starting with a comprehensive audit and optimisation of their campaigns. Our goal was to refine their keyword strategy and enhance their online presence through SEO and marketing automation.

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Methodology

Understanding the need for a significant improvement in lead quality, we conducted a detailed audit of Hidrive’s digital campaigns and website. Our strategy was multi-faceted, ensuring all aspects of their online presence were optimised for better performance. This included the following:

We complemented our SEO initiative with a Google Ads campaign to achieve additional visibility in the search results.

Impact

Our strategic approach delivered remarkable results over a 12-month period:

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More Growth Stories

LEAD GENERATION
+20%
Lift in paid search traffic for the
same budget
Search Engine Marketing,
Social Media Marketing, Email
Marketing, Web Design & Dev
LEAD GENERATION
-76%
Reduction in cost per lead from
paid social
Social Media Marketing,
Search Engine Marketing,
Email Marketing
LEAD GENERATION
+60%
Increase in paid search
conversions
Search Engine Marketing,
Social Media Marketing, Email
Marketing, Web Design & Dev