Hidrive Service Bodies

Australia’s only manufacturer of service bodies for utes, trailers and trucks

“Ben Kinnaird and the team are great to deal with and really helped us grow the Hidrive brand. Some of the best ROAS I’ve seen in my 25 year career.”

Marketing Manager | HiDrive

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Google Ads | SEO | Marketing Automation

Hidrive is Australia’s only manufacturer of service bodies for utes, trailers, and trucks, with a company-owned national installation network. Offering over 190 modular and electrical accessories, Hidrive transforms service vehicles into mobile workspaces. Hidrive approached us with a pressing need to improve their lead quality and overall digital performance.

Mission

Despite leveraging Google Ads for years, their campaigns were underperforming, leading to an influx of unqualified leads. They needed a strategic overhaul of their digital marketing efforts, starting with a comprehensive audit and optimisation of their campaigns. Our goal was to refine their keyword strategy and enhance their online presence through SEO and marketing automation.

Methodology

Understanding the need for a significant improvement in lead quality, we conducted a detailed audit of Hidrive’s digital campaigns and website. Our strategy was multi-faceted, ensuring all aspects of their online presence were optimised for better performance. This included the following:

Campaign Audit and OConducted a detailed audit of past and present Google Ads campaigns, identified and eliminated ineffective broad match terms, focusing on ‘exact’ and ‘phrase’ match keywords, and created a refined keyword strategy to improve lead quality.
SEO Enhancements Addressed site performance issues with a comprehensive SEO optimisation plan, conducted a full competitor analysis and identified high-priority search terms, and optimised existing content while creating new service pages and pillar/cluster blogs.
Marketing Automation Integration Recommended and implemented the integration of HubSpot into Hidrive’s tech stack for better attribution tracking, customer reporting, and analytics. Additionally, we included automation workflows to streamline lead management and enhance the customer journey.

We complemented our SEO initiative with a Google Ads campaign to achieve additional visibility in the search results.

Impact

Our strategic approach delivered remarkable results over a 12-month period:

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1300 053 237

388 George St,
Sydney NSW 2000

22/11-13 Pearl St,
Kingscliff NSW 2487

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