Your Search Engine Marketing (SEM) Agency in Sydney

Search engine marketing (SEM) is an umbrella term that refers to paid marketing on a search engine like Google, Bing or Yahoo. Brands will pay the platform to generate visibility on the search engine results pages (SERP) in order to increase clicks to their website and in turn, revenue. Commonly named pay-per-click (PPC) marketing, a business or brand will pay what is called a ‘bid’ for a click on their ads on the SERP pages based on the keywords searched into the search engine. A holistic SEM strategy is one that combines a series of PPC strategies specifically targeting where your audience is and where they are likely to convert. These PPC strategies can include; Google Search Being where your audience asks questions means your ads will be shown to people with buying intent. Pair that with a perfectly targeted and curated ad will lead to that ROI you are searching for! Google Display Advertising with Google Display means reaching your audience whilst they’re browsing the websites they visit everyday. There are over 200 million websites on the Google Display Network (GDN, i.e. the platform that connects websites with companies wishing to target their ads on their website). Targeted display ads mean you can reach the right customers at the right time with engaging and dynamic graphics. Even better, retargeting with Google Display ads allows your previous site or app visitors to see your ads whilst browsing different websites so they can stay connected with your brand even after they’ve left your site. YouTube Ads As the second largest search engine YouTube should not be forgotten. YouTube Ads provide a great opportunity for top of funnel advertising in the awareness stage allowing you to reach new potential customers through the power of video. Increase your brand awareness and capture audiences through engaging video in-stream content. Bing & Yahoo At Sydney Digital Marketing, we are all about meeting your audience where they are so Bing and Yahoo advertising can be great PPC options for businesses with older demographics as their target audience. Running on the same model as Google, these platforms provide the opportunity to reach an even wider audience. SEM can apply to most businesses, it compliments both SEO and content marketing to drive web traffic and more importantly, conversions. A SEM specialist can bring you more qualified leads that are more likely to drive your ROI because you are meeting your customers where they are. Your competitors most likely already know how to use search engine marketing, so winning the bid is the goal (cost-effectively of course) and at SDM we know how to navigate the complexities ranging from auctions to keywords. You’re in safe hands here.

With over 40,000 Google Searches made per month in any given industry, plus an additional 3 million websites on the Google Display Network, your ads can not only increase your brand awareness by 80%, but can also be a way to increase brand sales and revenue. You’re targeting consumers who are ready to buy. The good thing with Google Ads pay-per-click (PPC) model, it means you only pay to advertise to users who actually click on your ad. It’s also worth noting that people who click on ads are 50% more likely to make a purchase so it’s an enormous opportunity to generate some serious leads and sales.

Youtube has more than 2 billion monthly active users and should not be overlooked as a successful, ROI driven advertising strategy. Youtube Ads run through Google Ads and our SDM experts are determining how to best leverage the huge potential of Youtube for your business. Youtube Ads come in the following formats: TrueView In-Stream Ads (Skippable & Non-Skippable) These ads play before or during a video (a.k.a. “pre-roll” or “mid-roll”). Viewers can choose to skip them after the first 5 seconds and you only pay when a person has watched the first 30 seconds, or the whole thing, or if they interact with your ad by clicking: whichever comes first. TrueView Discovery Ads Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead. When interested people click on the ad, they’re sent through to your video page or YouTube channel.

PPC, pay per click, is a form of advertising where an advertiser, you, pays a publisher every time an ad is clicked on. This means businesses can pay to get traffic to their website by placing an ad on search engine results pages or on other websites. This model is beneficial because a PPC expert running a well designed PPC campaign will ensure the value of each click is greater than the cost per click thus it can be an efficient form of advertising. PPC ads are subject to an Ad Auction where each advertiser makes a bid and an automated auction runs every time a visitor enters the keywords that trigger the ad. What is important to note is the winner is not the advertiser with the highest bid but with the highest overall rank meaning the quality, relevance and validity of your ad have just as high a weight as the money you are offering to pay.