Your
Email Marketing Agency in Sydney
Master the grand-daddy of direct marketing with email marketing services by Sydney Digital Marketing Agency™. Speak to your database personally and exclusively (and effectively).
Marketing, direct to inbox
No More ‘Junk Mail’
Email marketing cuts through the top of the sales funnel to target the customer with information, without having to attract them first. By using email campaigns, you can send personalized messages to your subscribers, and keep them engaged with your brand.
By using powerful segmentation and automation tools (set up for you by Sydney Digital Marketing Agency™) you can deliver the right message to the right person at the right time, increasing the chances of conversion. With an email marketing firm, you can save time, money and increase the ROI of your marketing efforts, since there’s no start-up fee and no cost to send in bulk.
Bold
We’re not afraid to be bold and different. We know how to make you stand out in your inbox.
Strategic
Not just write and send. We strategise convenient times and content that we know will resonate.
Agile
Capitalise on special dates, sales periods and deals with EDMs sent straight to your audiences inbox.
Connect with your audience and up your loyalty rates, one email at a time.
Automate, automate, automate!
Want to hear some good news? Email Marketing can be automated. Automations can be triggered by a range of customer actions and can make your audience feel exclusive and understood.
The other great thing about messages landing in an inbox is it forces your customer to take action. With the email sitting in their inbox, they either open it, read it or delete it. Either way, your brand name is there, and your customers subconsciously remember that.
Whether you’re currently dabbling in email marketing, or looking to dive right in, we match you with the platform that suits you best and away we go.
Our Related Services
CRM
From CRO to EDMs, supercharge your business processes and retain customers all from one powerful marketing platform.
Hubspot CRM
As the best CRM platform in Australia, use Hubspot to support your daily activities, sales team, marketing results and more, all in one super user-friendly place.
Marketing Automation
It’s in the name. Automating your business means less manual handling for you and your team, from client and customer communications, emails and more.
Direct marketing can fuel your repeat customers
and turn into loyalty. Start today.
Frequently Asked Questions
Why do I need email marketing?
Email is not dead! At SDM we believe email marketing is the key to establishing a stronger connection with your customers. Reward your customers for subscribing by providing them with valuable information about your products, email marketing services and promotions in an interesting and relatable manner.
Email marketing allows you to build relationships with leads, customers and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. By doing so you will establish their loyalty – for customers will choose your product when executing their purchase.
Notorious for its high ROI, email is a Sydney Digital Marketing fan favourite that draws customers back to your website when executed well.
Our email automation and feedback reporting tools are perfect for delivering relevant content with proven open rates – and have been used to generate 6X ROI.
Why should I set up automated email marketing?
Automations can relate to both email marketing and general internal actions undertaken within your business. They allow businesses to perfectly tailor emails to specifically target their leads and automate their delivery and tracking.
On top of that ultimate time saving feature, automations can be triggered by any set of actions meaning your workflow is working automatically in the background to make sure every confirmation email or downloadable asset is sent out when clicked on.
Even more exciting are drip campaigns. This means exposing your audience to a set of marketing emails that will be sent out automatically on a schedule.
As a Full Service Email Marketing Agency in Australia, strategy is behind every decision we make for our clients and this means we will determine what drip campaign is optimal for your business needs. An example can be an email sending as someone signs up, with another going out 3 days later with different copy and another going out the next weekend with an offer to re-engage the lead.
What’s the difference between email marketing and marketing automation?
Email marketing is only concerned with the actions taken to generate leads or sales via email. It is an essential part of marketing automation but a marketing automation platform encompasses a whole lot more.
It not only allows businesses to automate their marketing tasks and create workflows to increase efficiency but provides access to a great amount of data meaning you can nurture your prospects with personalised and engaging content for optimised conversion.
Additionally, when combined with a powerful CRM tool such as HubSpot, businesses can effortlessly embrace data, collecting valuable insights and putting them immediately to work.
In short, email marketing is just one aspect of what automations can offer. There are many automation tactics, such as drip campaigns and retargeting, that can help make your email marketing more powerful and targeted.
As your software tracks results you can research and test more automation strategies so that you can develop stronger relationships with your leads and customers.
Can I still work with Sydney Digital Marketing if I'm not in Sydney?
Absolutely! Though of course we’d love to have you in for face-to-face meetings post-covid in our beautiful Office at The Commons, George Street, we work for many clients as their digital marketing agency in Sydney and across Australia and you could be one of them!
Just because we’re called ‘Sydney Digital Marketing’ doesn’t mean your business doesn’t deserve the best digital marketing anywhere. Reach out!
How will email marketing boost my business?
With tailored support, your campaign will receive full support from our team of direct marketing experts, who will work closely with you to ensure open rates are to your expectations.
We personalise and test your emails through uniquely designed email templates, to maximise your customer retention and interest. All while cultivating your brand image and domain reputation to ensure high open rates.
We will send these all from your new, personalised email account in either Hubspot, Active Campaign, MailChimp or others. Sydney Digital Marketing, we ensure a goal is set for each email before it is sent, with information relevant and useful to the consumer.
We further work to increase open rates by including accessible and relevant information and subject lines, to omit ‘greymail’ that subscribers ignore because of previous irrelevant emails.
Through advanced tracking and reporting, SDM will further provide you with valuable support and insights regarding email interactions. This helps us generate specific content that resonates with your audience.
What email marketing software should I use?
At SDM we use a range of the best email marketing platforms. HubSpot, Active Campaign and MailChimp are among our favourites however our amazingly equipped team have adapted and picked up any EDM platform a client has presented to us with and taken it in our stride.
