Nulon Australia

Australian Engine Oil Manufacturer

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Susanne Rauer | CEO | GAIA Coaching

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16% Increase in View Rate on YouTube

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Improved bounce rate
down to 26%

Google Ads | Facebook Ads | SEO

Nulon is an Australian manufacturer of automotive engine oils, coolant, fuel and engine additives, grease, fluids and specialty products.Known for their innovation and quality, Nulon has established a strong presence in the automotive industry. To expand their reach and increase market share in the competitive after-market lubricant space, Nulon partnered with Sydney Digital Marketing.

Mission

Nulon came to us with a clear objective: to grow their revenue and market share through improved digital marketing efforts. Despite their established brand, they faced challenges in standing out in a saturated market and driving traffic to both their own and their partner’s websites. We devised a multi-faceted strategy to address these challenges and support their retail partner, Supercheap Auto. Nulon needed to increase their search impression share and optimise their campaigns for better engagement and conversion.

Methodology

Recognising the competitive nature of the automotive market, we tailored our approach to maximise Nulon’s digital impact. We focused on refining their advertising strategies and enhancing their visibility across multiple platforms. This included the following:

Google Ads and YouTube Campaigns – Optimised campaign strategy for key products and enhanced asset performance.
Search Impression Share Methodology – Refined keyword strategies and bidding tactics.
Directed Nulon’s paid campaign strategy for Supercheap Auto Best Performing Oils Campaign in Feb 23 and August 23 - October 23.

Impact

Ready
to partner with our digital team
and accelerate your business?

Ready
to partner with our digital team and accelerate your business?

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1300 053 237

388 George St,
Sydney NSW 2000

22/11-13 Pearl St,
Kingscliff NSW 2487

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