Technical SEO: What It Is, How It Functions, And Tips For Getting Started
SEO Isn’t All Keywords And Backlinks. Technical SEO Is An Important Part Of Your Strategy!
When you think about SEO, what’s the first thing that comes to mind? If you’re like most people, you probably think about critical aspects of a traditional SEO strategy like keyword research, backlink profiles, and proper formatting. However, there’s another aspect to SEO you may not know about: technical SEO.
But what exactly is technical optimisation SEO, and how does it differ from other areas of SEO that your business needs to focus on in order to boost your rankings on SERPs? This technical SEO guide will help you better understand what this type of SEO is, what it achieves, and which tactics you should prioritise when you implement it.
What Is Technical SEO?
Aptly named, technical SEO focuses on the more technical aspects of your SEO strategy. Rather than focusing on making sure you implement the right keywords or get enough backlinks, this type of SEO is focused on ensuring that search engines can properly crawl and index your website.
Technical SEO plays a somewhat minor role in your overall SEO strategy, but failing to take the right steps when you’re creating your website or publishing new content can prove detrimental to your progress. Without technical SEO, you might be missing out on greater online visibility.
Put simply, technical SEO is the part of your on-page SEO strategy that focuses on the technical aspects of helping search engines find and index your content.
Why Is It Important?
Technical on-page SEO is important for a number of reasons.
Imagine this: you’ve created a vast array of compelling and informative blog posts. You’ve got all your marketing materials together and you’re ready to make your mark on the world. The problem? No matter what type of content you’re publishing, you’re still not getting the organic traffic that you need.
Why? This can often be due to a poorly developed website or mistakes in your technical SEO strategy, if you have one.
As much as content and copy matter, so too does your website setup. Things like user experience and duplicate content can actually play a major role in your rankings on search engines. If you have a site that’s difficult for Google to browse and index, you’re not going to see the rankings that you anticipated.
Basically, if you’re a business that wants more traffic, you have to put a greater emphasis on technical optimisation SEO.
What Is The Best Technical SEO Strategy?
A technical SEO strategy is one that focuses on the usability, design, and behind-the-scenes technical aspects of your business’s website. Whereas other SEO tactics will be centred around the things you publish, this SEO strategy will be focused on all of the setup and work that goes into your website.
Long before you start publishing content or fully investing yourself in other on-page or off-page SEO strategies, you need to make sure that your website is suited for the web as well as for the audience that you’re trying to reach.
In the section below, we’ll talk about some of the major items you need to focus on in order to get the best results from your technical SEO strategy.
How To Do Technical Optimisation For SEO?
Up to this point in our guide, we’ve covered technical SEO extensively. But while we understand the definition of this form of SEO, those who don’t quite grasp it may be looking for solid examples that they can use to see what goes into a technical SEO strategy.
Let’s take a look at some of the most important things to focus on when you decide that you need to put more into your technical SEO for better SERPs.
Technical SEO sounds a lot harder than it is, although there are some components of a technical SEO strategy that can be a bit more difficult for some to navigate. The good news? You don’t have to tackle technical SEO on your own! Getting the help of a great SEO agency in Sydney can be the first step towards a flourishing website.