Content Strategy For SEO: How Do You Create Content For Google?
Content Creation Is A Crucial Element To Your SEO Strategy. Let’s Take A Closer Look At Content Strategy For SEO…
While blogging is often considered its own separate profession, many businesses have their own dedicated blog where they write about a range of topics that are relevant to their industry. Why? This is because having a content strategy for SEO purposes means the difference between bringing in organic traffic and failing to appear on SERPs.
The right SEO content strategy can help you reach even more of your audience by targeting a range of interests, questions, and concerns that might lead them to your products or services by way of your blog posts. But how do you begin to develop a content strategy plan that works?
If you’re focused on building a content strategy for SEO, let’s dive into some SEO strategy 2022 tips centred around content that will help you attract readers, rank higher, and see the results that you’re looking for from your SEO strategy.
What Is A Content Strategy?
So, what exactly is a content strategy plan? As the name suggests, a content strategy for SEO centres around the ideation and creation of content to help you both provide value for prospective customers and bring in more organic traffic to your website.
While the many different blog topics that might be employed in an SEO content strategy will differ depending on the type of industry you’re in.
The main goal is to create high-value content that helps you rise to the top of SERPs and to do so in such a way that gives you ample content to create and publish.
However, you can only develop a high-quality content strategy plan for SEO once you know exactly what you need to do to establish your plan and execute it successfully.
How To Build The Right Content Marketing Strategy For SEO Growth
Content strategy for SEO is often much easier than it sounds, especially since the majority of your focus is on the planning process. You will only need to make sure that you’re targeting on-page SEO, technical SEO, and off-page SEO after you’ve actually written the content to publish on your website.
To help you get a better idea of what goes into content strategy planning, let’s take a look at a few major focuses that you should have when you’re focused on content creation for your business.
Identify your customers’ pain points.
No blog begins with writing whatever first comes to mind. In order to successfully tackle content creation for SEO, you need to have a plan that will allow you to reach your audience through SERPs as well as through the high-value content you’re creating.
How? It all starts with identifying your customers’ pain points. Take some time to consider what they might be searching for and how it relates to your business.
To better illustrate this, let’s imagine that you run your own home remodeling company. In this scenario, your customers might be asking what type of tile they should use in their bathroom, which appliances are best for optimal kitchen use, or even how to navigate living within the home when a room is being remodeled.
Thinking about what your customer needs support with can help you start working on a range of content ideas that will ultimately form the foundation of your content strategy for SEO.
Make a list of keywords.
Of course, content for content’s sake isn’t going to help you rise to the top of SERPs. While you might produce stellar content that can answer all of your customers’ questions and help you boost conversions, you won’t see any progress unless you’re catering to Google’s algorithm as well.
This is where keyword research comes into your content strategy for SEO. If you already have a few content ideas, try plugging them into your keyword research tool of choice to see what keywords you can use in your content. Each keyword has its own difficulty and competition, so it’s important to pay attention to whether or not you can use those keywords in your blog.
For most businesses that are just beginning their SEO content strategy, longtail keywords are the best option, as these have less competition and are much easier to rank for. You can record the keywords you want to use alongside your content ideas so that you have them on hand when you begin building out your strategy.
Create a list of topics.
With a few concepts and some keywords you can rank for, you’re ready to create a list of topics that you’ll want to target in your content strategy for SEO.
Now is the time to carefully plan out your blog posts so that you don’t write yourself into a corner and run out of content too quickly.
Pillar articles are an excellent place to start. With a pillar article, you can tackle a massive topic your audience will be interested in. In this, you link to individual cluster articles that you’ll produce later that dig deeper into the content in your comprehensive pillar article.
Of course, you could also start simple. Perhaps you come up with 10 blog topics for now that you can work on over the coming month. The key here is to make sure that you have your keywords, keyword iterations, well-developed topic ideas, and ample space to create more blog content with ease so you don’t run out too soon.
Write better quality content.
The quality of your content is just as important as the keywords you utilise. If your content is riddled with errors, fails to provide value for your audience, and is overall poorly written, you’re not going to get the engagement that you’re looking for.
Great content is properly formatted (subheadings, short paragraphs, images, etc.), written with the goal of offering actionable advice and insightful information.
You need to carefully review to ensure that you’re following SEO best practices and eliminating any grammatical errors or spelling errors along the way.
Remember, a content strategy for SEO is as focused on your readers as it is on SEO!
Beyond the content itself, you need to think about your off-page SEO needs ahead of time as well. Getting backlinks from the right high-authority website can greatly improve your own domain authority and help you improve your position on SERPs.
For some, this may mean targeting blogs you’d like to write for where you can incorporate backlinks into the guest posts. Working on creating beautiful infographics or other digital assets that will encourage other businesses in your industry to link back to your website can help you secure backlinks as well.
Your content strategy for SEO should focus on your off-site efforts too.
You’re writing for humans, not Google bots.
Tying into the section above about writing better quality content, it’s important not to overlook the fact that, at the end of the day, you’re writing for humans. If you’re trying to jam too many keywords into your blogs and you’re not focused on the quality of your content, you will lose readers along the way.
Optimise for Google, but write for humans!
Build A Solid Content Creation Strategy With Sydney Digital Marketing
Are you in need of an SEO agency in Sydney that will be able to launch your organic content or SEO content creation strategy for you? If so, Sydney Digital Marketing is here to help! Our full-scale digital marketing agency will support you with content creation, on-page SEO, off-page SEO, and beyond!