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PPC Management: What PPC Is & Why It Matters For Your Business
PPC Marketing Is An Invaluable Marketing Strategy. Here’s What It Is And Why You Need It
When you think about marketing, what’s the first thing that comes to mind? Some might be focused on generating organic traffic through a robust SEO strategy. However, there are other marketing tactics that you can employ for greater results. One excellent strategy to employ is pay-per-click (PPC) advertising.
But what exactly is paid search marketing, and how can you get the PPC management support you need to see the best results from your campaign? Let’s examine what PPC is, how it works, and how it can support your business.
What Is Pay-Per-Click (PPC) Management?
PPC management is the process of managing and overseeing a business’s PPC campaign strategy. This includes everything from budgeting PPC to optimizing the advertisements in the campaign.
But answering what PPC management is can often be the simple part. You might be wondering: what is PPC advertising? PPC advertising is an advertising model in which you bid to have your ads placed on search engines. Once placed, your ads are visible so that users with relevant search queries can see your products or services.
If you’ve been looking to drive greater traffic to your website, boost brand visibility, or drive action and grow your profits, PPC advertising can help you get there.
Why Is Pay-Per-Click Advertising Important For Small Businesses?
Why exactly should small businesses look further into PPC advertising and enlisting the help of an SEM campaign manager? There are a host of benefits that small businesses experience when they pursue PPC marketing and PPC management. Some of these notable benefits include:
- Cost-Effective Marketing Support: As a small business owner, you likely have a limited budget to work with. Fortunately, PPC marketing rarely costs as much as you’d expect. Certain solutions like Google Ads also make it easy to create budgets and set caps so that you never spend more than you’re able to.
- Seamless Campaign Management And Measurement: PPC campaign management is simple, regardless of whether you’re doing it on your own or reaching out for PPC management support. You can easily alter campaigns to further optimise ads for greater results. Additionally, the analytics features offered by many platforms allow you to see how well your ads are performing and whether you’re reaching your goals.
- Quick Results With Easier Access: SEO is a strategy that takes time. PPC advertising, on the other hand, is accessible to any small business. It provides faster results than SEO and can even get your ads right in front of users at the top of search engine results pages (SERPs). While an SEO strategy is important, PPC can help get your business in front of users quickly while you work on ranking.
- Easy Campaign Testing: There’s a host of tools out there to help you see your campaign before you ever post it. Knowing that your ad is high-quality is key to bidding for ad space confidently. From proper optimisation to quality control, you can easily test out your campaigns to ensure that you’re going to get the right results.
- Strong ROI: While ROI depends on a lot of factors, PPC advertising does offer strong returns. In fact, research shows that the average ROI for PPC advertising is $2 for every $1 spent. Of course, you can always aim to surpass that in your campaigns.
PPC advertising has a lot to offer that addresses the weaknesses in other marketing strategies. If you want to reap the benefits of PPC marketing, now’s the time to look for effective PPC management.
How Do You Choose The Right PPC Platform For Your Business?
When you’re looking for PPC campaign services, it’s important to know that there are several PPC platforms out there to choose from. A few examples are Google Ads and Microsoft Ads. But what are you supposed to look for? How do you choose the right PPC advertising platform for your business?
Here are a few areas of consideration that will determine which platform is the best for your business (and which PPC management services to pursue).
- What marketing channels do they allow you to tap into?: Certain platforms will allow you to tap into a range of marketing channels, like YouTube. Does your chosen platform allow you to advertise where it matters most, whether that’s on search engines or beyond?
- What types of campaigns do you plan on running?: Are you running search ads? Display ads? Video ads? No matter which ads you plan on running, will your platform make it easy to create, optimise, and launch these ad campaigns?
- How many people will you be able to reach?: Reach is so important. Some platforms might seem great but reach fewer people than you might be looking to reach yourself. See how much sway your platform offers before signing up.
- How much will it cost you?: The good news is that you generally have control over how much you spend. That being said, some services cost more than others. Look into the cost of PPC advertising on each platform to see how it will impact your finances.
Due diligence is important for both the platform you want to sign up with and the PPC management agency you enlist the help of!
What Is The Cost Of PPC Advertising?
PPC advertising cost is something that’s on every small business’s mind. After all, with a limited budget, the amount you’re spending matters a great deal. The reality is that there’s not a straightforward answer when it comes to how much PPC advertising costs.
Both PPC advertising on your own and enlisting the help of PPC management can incur a range of costs. There are numerous factors that contribute to the different costs you might see, like reach, competition for ads, and beyond.
The best way to be prepared is to do your research into each platform to see what those average costs are and whether or not they align with your budget!
How Do You Monitor And Optimise Your PPC Campaigns?
Certain platforms like Google Ads come with a host of optimisation tools as well as analytics tools so that you can easily keep tabs on your campaign and see whether or not they’re achieving your desired goals.
Should your bids not be accepted or your ads not have the anticipated reach, it’s important to return to these ads and see what can be improved. Are the keywords the right ones users are searching for? Is your ad compelling? Do you need to increase your ad budget?
All of these items are areas where a PPC management agency can help you get the most out of your PPC ad campaigns!
Ready For Sydney Digital Marketing To Maximise Your PPC Campaign Results?
Looking for quality PPC management and the support of an agency that can go above and beyond to bolster your digital marketing strategy? Enlist the help of Sydney Digital Marketing. We’re the top search engine marketing agency with ample experience supporting PPC campaigns, SEO strategies, and so much more.
Reach out to the team at Sydney Digital Marketing for the comprehensive support with PPC advertising in Sydney you deserve today!
Article by
Ben Kinnaird
General Manager / Sports Nut / Dad
Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC.[…]
Article by
Simon Gould
CEO / Founder / Dad
Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals.[…]