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How to Set Up a Microsoft Ads (Formerly Bings Ads) Campaign
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How To Grow Your Business with Microsoft Ads (fomerly Bing Ads)

How to Set Up a Microsoft Ads (Formerly Bings Ads) Campaign

PPC Advertising Offers Several Platforms You Can Leverage. How Do Microsoft Ads Measure Up?

PPC advertising is a stellar way to get your message in front of an audience faster, especially if you’re currently investing the bulk of your time into other digital marketing strategies like SEO. That being said, there are several types of PPC platforms that you can turn to for digital marketing support.

One platform that you may have come across is Microsoft Advertising. But what are Microsoft ads, how do they work, and how can you ensure that you’re getting the desired results from your Microsoft ad campaigns? Let’s walk through everything you need to know about Microsoft Advertising and how you can leverage it for greater reach and visibility.

What Are Microsoft Ads (Formerly Bing Ads)?

Microsoft Advertising is a PPC advertising platform (and more) that focuses on providing an all-in-one digital marketing solution for modern marketers. This means not only offering support for paid ads, but allowing marketers to manage their social media campaigns through the platform as well.

If you’ve followed Microsoft Advertising in the past, you might not currently recognize the brand name. This is due to the fact that there was a rebrand recently, and the name changed from Bing Ads to Microsoft Advertising. Of course, Bing Ads was no stranger to change, as their name came as a result of an earlier rebrand from Microsoft adCenter.

The result is a platform that offers more support for those who want to tap into the power of Microsoft ads for themselves.

Microsoft Ads Vs. Google Ads?

When you’re looking into multiple platforms at once, it’s important to compare and contrast your different options to determine which is the best choice for your needs. Take, for example, Google Ads and Microsoft Ads. What are the differences between the two platforms?

While Microsoft Ads and Google Ads are both PPC advertising platforms, it’s important to weigh the pros and cons of each before signing up. Knowing the benefits of each platform and how to navigate them is essential to successful marketing, regardless of whether you choose Bing Ads or Google Ads (or both).

5 Steps To Creating Your First Microsoft Ads Campaign

So, you have signed up for a Bing Ads account and you’re ready to advertise on Bing, Yahoo, and beyond. How do you get started? 

Once you’ve successfully established Microsoft ads for your ad campaign, make sure to regularly evaluate their progress and efficacy to determine where further optimisations can be made. If you want to get the most out of Microsoft Ads, you have to regularly assess your campaigns and make necessary changes for greater results! 

Need Help Setting Up And Optimizing Your Microsoft Ads?

You don’t have to navigate Bing Ads all on your own. If you’re looking to get better results, reduce the amount of time and money you’re spending on digital marketing, and avoid costly mistakes, look no further than Sydney Digital Marketing.

We here at Sydney Digital Marketing are a full-scale digital marketing agency dedicated to helping you with Microsoft ads, SEO, and more. Reach out to the team at Sydney Digital Marketing today!

Frequently Asked Questions About Microsoft Ads

Are Microsoft Ads worth it?

It depends on what you’re looking to achieve. There are certain advantages to using Bing Ads over other PPC advertising platforms. For example, Bing users tend to be older and have more income. As a result, shopping ads are known to be relatively successful on this platform, helping online businesses thrive. 

Make sure that you conduct in-depth research to better understand what Microsoft Ads has to offer and whether or not it’s a good fit for your business. If you’re looking to test the waters and have a bit of a stricter budget, Microsoft Ads might be the best solution for you. 

Are Microsoft Ads free?

Microsoft ads are not free. This is a PPC advertising platform, and while the CPC will vary depending on the demand for certain keywords that you want to rank for, you will still have to pay more than $0 in order to use the platform. 

When did Bing Ads become Microsoft Advertising?

The rebrand from Bing Ads to Microsoft Advertising was relatively recent. The change occurred in 2019. While the PPC advertising service is not so different that it’s unrecognizable to new marketers or those already familiar with the service, Microsoft has worked to add substantially more to the service and make it more beneficial for new and old users alike.

Article by

Grace Pizarro

Content & Copywriting Specialist

Meet Grace, our in-house marketing and sales intern who has a love for everything communication. From blog posts and social media creation, to SEO research and competitor analysis, she enjoys leveraging AI and the latest technologies to elevate brand identity and help companies stand out from the crowd.