The Leadership Team
Management
& Strategy
The Sydney Digital Marketing leadership team, are here to help with every aspect of your digital marketing and business growth game-plan. Think of them as your expert marketing coaches, providing insights honed from a combined 50 years of marketing between all 3.
CEO
Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.
CEO
Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.
Founder
Founder, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.
General Manager
Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.
Head of Business Transformation
A natural (and very clever) problem solver, Jan has an extensive background in delivering ‘out-of-the-box’ business and technology solutions for Porsche, and now, to Sydney Digital and our very lucky clients. Made in Germany, he holds a Masters of Science in Technology Management and Mechanical/Industrial Engineering, aka, a big brain for solving big problems easily.
Digital Campaign Strategists
When it comes to performance, results and revenue these are the strategists you want on your side. We are, indeed the masters of delving deep, identifying your ideal clients’ challenges, desired outcomes and purchasing behaviour. Applying our research to your marketing campaigns, this is how we continuously deliver incredible results. Go Team!
Senior Account Manager
A strategic Senior Account Manager with over a decade of experience, Kirby specialises in digital, content, growth and production across agency and in-house environments. Having worked across travel, lifestyle, insurance and pharma, she brings a well-rounded approach to every client. When she’s not working, she’s out trying new restaurants or at a gig.
Content Manager
Meet Hannah, she’s landed from Ireland bringing experience across B2B and SaaS industries. She’s a people person and when she’s not collaborating on strategy, creating content or optimising SEO, you’ll find her on the lookout for the best brunch spots in Sydney!
SMM Specialist
A marketing whiz, Marie has a Bachelor of Marketing under her belt. One of our resident high-achievers, Marie goes above and beyond to nail client KPIs and overdeliver on expected benchmarks. This Frenchie is proactive, quick-thinking and thorough, you can be sure that nothing makes it past Marie without her putting on her optimisation hat.
SEM Specialist
Andrew is our Search Engine Marketing aficionado, marrying his studies in Data Science and Business with his Search Engine Marketing (SEM) experience. An exceptional data analyst, Andrew manages our client’s PPC accounts associated with Google AdWords. Always busy, each day you’ll find him monitoring keyword bids and client account metrics.
Paid Search Manager
Laura is our Paid Search expert with a strong background in digital marketing and analytics. Laura started her career working as a data analyst for various tech companies in London to help optimise their marketing strategies. After relocating to Australia, Laura joined SDM and now manages all our PPC campaigns, using data insights to maximise performance and ensure we get the best results for our clients.
Campaign Engineers
Paid Ads Specialist
She helps brands scale through digital marketing, testing frameworks, and data-led decision-making. Enjoys building things that run smoothly and staying out of the spotlight. Outside of work, she enjoys motorbike rides and spending time at the range.
Senior SEO Specialist
Design & Development
Website
Design
Showcasing your vision to the world, our design & development team are all about human-centred design. Known for our innovation and creativity, our makers and creators place the end-user at the heart of our design and development process. And this? Enables our digital marketing specialists to deliver an incredible user experience and web performance through aesthetically beautiful design.
Senior Web Developer
With over 22 years of experience within the digital design industry, Florian is very knowledgeable in his field and is always happy to go the extra mile to help people reach their desired marketing outcomes.
Head of Design
Cedric brings 16 years of experience fusing Swiss-trained precision with commercial instinct across visual communication, UI/UX, and brand strategy. A Swiss Design School graduate, he served as Art Director at Krol Studio before joining SDM a decade ago. Cedric masters "the sweet spot between art and science," marrying striking design with data-driven strategies that convert. Under his creative direction, SDM's design team has earned five Web Excellence Awards.