Welcome to Sydney Digital Marketing Agency \u2013 a Digital Marketing Agency for Business Owners and Entrepreneurs.This article is an 8 minute read \u2013 before you hit the back button let\u2019s just ask a few questions to see if the article is for you:Does the online marketing space seem more and more confusing? 🤔Are you uncertain as to which digital channel provides the best opportunity to reach your customers and potential customers? 🤨If you are already running campaigns \u2013 do you know which channel or platform provides the best return for you? 🧐Are any of your competitors smashing you online? By the way we think competition is a good thing 👍🏽Have you been spending time and money with confusing metrics and minimal returns? 😬If your answer is yes to two or more of those questions, you\u2019re not alone.According to Hubspot, 92% of marketers indicated that social media increased traffic to their websites, while 85% of participants were not sure about which tools to start with. With the current avalanche of online marketing spend growing at a rapid rate \u2013 currently $6 billion a year, up from $3 billion 3 short years ago \u2013 it is projected to amass 10 billion by 2020. A sophisticated digital strategy to remain relevant and profitable is critical.Unfortunately a lot of businesses undervalue the importance of online marketing, many simply cannot dedicate enough time towards making a digital marketing strategy. So the question isn\u2019t about having an online platform, but how to effectively you use that platform to bring in sales. Our team at Sydney Digital Marketing seek to eradicate this confusion, pairing with your business to create campaigns modelled from our tried and tested formulas. We appreciate your time is valuable, so condensed feedback is a must when understanding how you investment is performing against competitors. This means cost effective, lean methods of advertising can save you thousands, whilst reaching many more.With 54% of consumers buying products online, the surge of new online advertising \u2013 growing 20% by 2020 according to PwC \u2013 means it is more important than ever to target customers where they are.But\u2026\u2018We don\u2019t have time to create content\u2019\u2018Our audience doesn\u2019t use social media\u2019Sound familiar?Oftentimes, the concept of creating content can be incredibly overwhelming, with where to start being just as confusing. This is where our team of experts excel with creating strategies and content tailored to your product, whilst reflecting your objectives. To understand you brand and products, we will build a relationship with you, your team, your current clients and your prospective clients; just as we\u2019ve done with the four businesses below.\u00a0BMW Sydney and MINI Garage Sydney\u00a0Since 2014 Sydney Digital Marketing have worked with the team at BMW Sydney and MINI Garage Sydney to develop their Social Media community and drive (pardon the pun) sales and test drive enquiries to the sales team in both new and pre-owned vehicles. Our work for both BMW and MINI extends acrossSocial Media Content Sourcing and Posting forFacebookLinkedInTwitter\u00a0InstagramWe drove sales and lead enquiries using:\u00a0Facebook\u00a0Google AdwordsGoogle Display remarketing\u00a0Landing pages synched to their email marketing platformSMS Autoresponders to the prospect\u00a0Video Ads to build audiences and presence\u00a0Google analytics reporting optimisation\u00a0The results from this campaign have been extraordinary with a 600% lift in online sales enquiries since we were engaged by them 3 years ago \u2013 with sales engagement continuing to rise, and our content delivery now extending to video and creative.\u201cSydney Digital Marketing Agency has made practical changes which have significantly improved our digital marketing, especially in relation to reenergizing our social media presence...\u2026delivering exceptional and measurable results quickly\u201dAmy Hooper. BMW Sydney Marketing Manager\u00a0Association for Data-Driven Marketing & Advertising\u00a0\u00a0We were stoked to get a knock on the door from ADMA\u00a0(The Association for Data-driven Marketing and Advertising), being the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today\u2019s marketing industry. It is the largest marketing and advertising association in Australia, with over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.ADMA partnered with Sydney Digital Marketing Agency after several disappointing agency relationships where Return on Investment was very difficult to achieve. The brief was simple \u2013 we have 6 months to deliver a positive ROI.After rebuilding their Adwords campaign and introducing Facebook and LinkedIn marketing the results were again knocked out of the park. A 66% increase in results that translated into additional revenue streams in excess of $100,000 rom channels that SDM introduced.\u00a0The campaign objective was to drive online bookings for Online Courses provided by ADMA, as well as in person events and seminars. Sydney Digital provide management and strategy for:AdwordsGoogle Display RetargettingFacebook AdsFacebook RetargettingLinkedIn AdsIntegration with CRM and Email marketing Platforms.Google analytics reporting optimisation\u00a0AI Sydney\u00a0\u00a0\u00a0AI Sydney is particularly close to the heart of SDM as we helped name, brand and launch the company after having worked with the client in previous branding around business intelligence. After competing in a noisy, crowded space where BICG (Business Intelligence Consulting Group) was finding it hard to differentiate itself \u2013 we decided a change in direction was needed.More than just a change in direction emerged, after a 2 hour boardroom session with the directors of BICG and the senior team at SDM \u2013 we decided the AI market would be a better space to play in. After a quick domain search we found that AI Sydney was available, as was AI Australia, AI Brisbane, AI Darwin etc. The SDM design team revamped the brand, delivering a new logo and website to boost their online presence.The next step was to take the AI Brand to market which we did by holding an event at the ICC in Sydney\u2019s darling harbour. Originally intended for just 50 people at the SDM office in Barangaroo the promotion of the event was so successful we had to move it to the ICC at Sydney\u2019s Darling Harbour. Over 350 people attended the event which was followed up with a similar event in Brisbane, Darwin and Hobart, with more planned for 2018 in capital cities across Australia. The team at AI have since been approached by a number of large investors looking to get on board. #goteamSDM looked after:\u00a0BrandWebsite design and constructionCopywriting through our third party partner Copy And Co\u00a0Event promotionBrand collaterals including Tshirts Caps pull up banners and stationeryDesign of event collateral including eventbrite page, email auto responders and follow ups\u00a0Social Media advertising on Facebook and LinkedINGoogle analytics reporting optimisation\u00a0As a result, the AI brand was introduced to over\u00a030,000 professionals across varied industries, with over 1000 event attendees and a brand new business delivering AI solutions across Retail, Health and Government.\u00a0Inabox GroupTelcoinaboxAnnitelHostworksInabox provides technology platforms and solutions that deliver next gen IT, telco and cloud services.\u201dInabox Group Limited (ASX: IAB) Is a Leading Supplier of Next Generation IT, Cloud and telecommunications services to the Australian market. Established in 2013, Inabox is one of the few providers in the market that offer end-to-end IT and telecommunication products, services and support with direct access to all Australia\u2019s tier-one carriers and world-class vendors.The Group has its own proprietary operational and business support system management by an in-house team of developers. This system is directly integrated with a range of tier-one carriers, with Inabox\u2019s own core network to enable the seamless activation, management\u00a0support, as well as billing of customers and services through one centralised platform.\u00a0The Group incorporates three brands: Anittel, Hostworks and Telcoinabox. Our customers range from Existing ISPs, Telecommunications Companies, VoIP Providers, Managed IT Service Providers, SMEs, SMBs and some of Australia\u2019s largest consumer brands. Our national team of 350+ highly skilled people, expertise and underlying IP, enables Inabox brands and customers to unlock their full market potential.Inabox came to us from a well known digital marketing agency, one we have a great deal of admiration for. However the Inabox marketing team felt that the service they were receiving was not quite what they were looking for. Enter SDM. Starting with a full digital audit examination on what was and wasn\u2019t working. SDM got to work building a lead generation strategy, the likes of which had never been seen before by the group.Using a combination of:\u00a0Landing pagesCRM integrationAutomated responders\u00a0Text based acknowledgements\u00a0Facebook AdvertisingLinkedIn Advertising\u00a0Video AdsCreative designProvision of CopywritingA\/B Split TestingSEO\u00a0Google AdwordsGoogle Display\u00a0Google analytics reporting optimisation\u00a0The results created over 1100 new leads with several 6 figure business deals generated, with 7x the return on investment yielded, and an ongoing partnership between us.\u00a0StudylaneFounded in 2012, Studylane is fast growing to be Australia\u2019s premier site for linking international students with Australian education providers.Studylane\u2019s mission: Is to provide prospective students around the world with the opportunity to attain the unique educational experience they want, in the community they want, in the most successful way possible. A comprehensive portal of knowledge, information and services relating to the very best Australian educational opportunities. Here at Studylane\u00a0we have the skills and resources to assist international students to enrol in Australian education courses according to their individual study interest and lifestyle needs. Our unique application and booking system ensures that our partners rapidly grow their student membership, while also being part of our comprehensive one-stop-shop for students and service providers.When Studylane approached Sydney Digital Marketing in September 2016 they were looking fro support to generate leads and enquiries from students living in India, Nepal, Thailand and the other countries across the sub continent. Like many of our clients they were running their own digital campaigns in house but weren\u2019t achieving the results they needed in terms of leads and enquiries, let alone return on investment \u2013 an SDM speciality.\u00a0SDM got to work redesigning the workflow by which students could register their interest \u2013 the key objective was to deliver student enquiries.\u00a0By month 3 we had delivered over 3000 enquiries at a sub $10 cost per lead.\u00a0Studylane has since gone to VC funding as result of our initial campaign, providing proof of concept it remains one of our clients.SDM managed:\u00a0Digital Stratgey\u00a0CopywritingEvent PromotionLead Generation\u00a0Facebook AdsLinkedIn adsLanding page ideation design and build\u00a0EDM and database integrationBrand Video Creation and post productionGoogle analytics reporting optimisation\u00a0If your a business owner looking for a digital marketing agency and you\u2019d like to learn more about how we can work together then let\u2019s start a conversation- simply answer these 10 simple questions by clicking get started and we can set up a time to speak on the phone and see if we are a good fit.