The Background
Providing software platforms that elicit increased business productivity, A2K are a leading technology provider of B2B software and hardware solutions. A2K help integrate 3rd-party vendor software from companies such as Adobe, Symantec, HP and Microsoft. A2K paired up with Sydney Digital to generate traffic to their site and improve website conversions – vital to any service based tech company. We needed to improve their visibility in B2B spheres – to design a campaign that showcased their support channels, whilst reflecting their product as a cutting edge necessity.
Our Solution
LinkedIn Ads and InMail were used to magnify A2K’s presence across the B2B sphere; a process that delivered business leads to their shopping site – Technology Lounge. SDM’s digital strategy utilised Google Search, Display and Shopping campaigns – to carefully promote a selected variety of their products and leading industry services. Facebook Ads expanded their social reach, while event promotion was used to match the digital brand with a physical audience. Sydney Digital then implemented a highly effective CRM campaign – with email marketing platforms used to retain customers converted through the above strategies.
The Result
Increase in online inquiries in 9 months
+197
New online orders revenue directed from Facebook Ads & Google Adwords