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Google Ads Agency: How Do I Choose The Right One?
Google Ads Is An Excellent Platform For Online Visibility And Exposure. But Who Can You Turn To For Help?
The world of digital marketing is vast, and you’ll find yourself employing a wide range of strategies in order to reach your target audience and boost conversion. Among these is Google Ads. While Google Ads is very user-friendly for beginners, the reality is that you’ll often get more out of your efforts by enlisting the help of a Google Ads agency.
But when you’re searching for a Google Ads management agency, what should you be paying most attention to? In this guide, we’ll take a closer look at Google Ads, why having a Google Ads services agency is helpful, and how to identify the right Google Ads agency for your needs.
What Are Google Ads?
Google Ads is a PPC ad platform designed to help advertisers get their products and services in front of search engine users by displaying them prominently in search engine results pages. Google Ads also offers support for display ads, which are featured across the Google Display Network.
If you read about Google Ads prior to 2018, you might still be looking for a Google AdWords agency or AdWords management services. While Google Adwords has rebranded to Google Ads, they still offer the same services for businesses like yours that need to get in front of digital users.
Why Use Google Ads To Market Your Business?
Out of all the various digital marketing platforms out there, why might your business choose to use Google Ads? Google Ads offers a vast range of benefits for today’s businesses, regardless of whether they’re catering to a local population or a global one.
Google Ads allows you to retain full control over your marketing budget, is the top search engine out there managing billions of searches each day (while also being faster than SEO), and provides an easy-to-use and understand platform. They also offer plenty of tools to see how your ads appear, function, and whether or not they’re going to win bid auctions.
Simply put, Google Ads is one of the top PPC ads platforms out there to leverage if you really want to get in front of search engine users without having to rely solely on SEO.
Why Should You Use A Google Ads Agency (And How To Choose The Right One)
There are plenty of reasons why you should have a Google Ads marketing agency on your side. Why might you enlist the help of a Google Ads agency like Sydney Digital Marketing?
- 1. Google Ads can be expensive: Establishing and staying within a Google Ads budget is easy. The problem? If you’re a beginner, you may be spending more than you need, contributing too much to too many campaigns, or even spending more because you’re not quite sure what you’re doing. We here at Sydney Digital Marketing help you pay less per click and get more bang for your buck.
- 2. You’re new to the platform: We stated earlier that Google Ads is beginner-friendly. For the most part, it is. That being said, not everyone that approaches Google Ads for the first time is going to necessarily know how to work it or want to take the time to learn. A Google Ads agency is essential for those who are just getting started with Google Ads. If you’re not sure how to use the platform, you might find it difficult to navigate, set up, and manage new ad campaigns. Sydney Digital Marketing is dedicated to managing all of this for you so you don’t have to worry about it.
- 3. You’re having trouble optimising your ads: Ads need to be properly optimised — not only to reach your target audience, but also to ensure that you are able to get your ad placement over your competition. With Sydney Digital Marketing’s support, you will see more clicks, leads, and conversions with fewer mistakes and less money spent along the way.
- 4. You’re spending too much time: Every new activity introduced into your business is time spent away from the products or services that you provide. As a result, you may find yourself with less time to dedicate to your business, losing money, clients, and customers in the process. By turning to a Google Ads agency like Sydney Digital Marketing, you’re giving your ad campaigns to professionals you can trust and freeing up your time so you can focus on what matters most in your business!
Of course, we’ve only identified the benefits of reaching out to a Google Ads agency for support. How do you make sure that you’re choosing the right agency for your business? Let’s take a look at a few areas of consideration that will play a role in who you choose to support your Google Ads needs.
- How much does your chosen Google Ads agency cost? Will they help you save money or maximise profitability moving forward? If they cost too much or they don’t help you make the most of your marketing budget, they’re not the right fit for you.
- Do they offer social proof? Do they have case studies and testimonials that prove they’ve provided tangible results for their Google Ads clients? Do their reviews read naturally and look like they’re written by real people?
- Is it a legitimate business? Can you find a wealth of information about them on the internet? While this and the above can seem redundant, you want to make sure that the business you choose to work with is real and not a scam!
- How many years of experience does the business have in the Google Ads space? Do they have enough knowledge to help you navigate the platform with ease? More importantly, do they have the skills that will need to be applied to Google Ads campaigns in order to get the best possible results (for example, SEO)?
- Do they offer a wide range of services to support your digital marketing needs? While you might start with Google Ads, taking a comprehensive approach can be much better in supporting your digital marketing needs. An agency that can do it all will go a long way in making your business successful.
With a better idea as to why you need a Google Ads agency and what you need to look for before you reach out for help, you’re ready for the next step!
Ready To Work With Sydney’s Leading Google Ads Agency?
If you’re looking for a Google Ads agency in Sydney that has the experience and dedication your business needs, look no further than Sydney Digital Marketing Agency! We aim to provide your business with the comprehensive support it requires to get in front of audiences, make the most of your budget, and ensure that you’re driving more clicks and conversions.
More importantly, we go above and beyond just Google Ads, offering SEO, social media marketing support, and more. Have we met all the qualifications in the guide above in finding the right Google Ads agency for you?
Reach out to the team at Sydney Digital Marketing today!
Article by
Ben Kinnaird
General Manager / Sports Nut / Dad
Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the Head of Marketing for Reebok APAC.[…]
Article by
Simon Gould
CEO / Founder / Dad
Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals.[…]