Our Team

The digital marketing specialists who take you to the moon and beyond

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Management & Strategy

Management
& Strategy

Our management & strategy team, aka movers and shakers, are here to help with every aspect of your digital marketing game-plan. Think of us as your coach, providing expert guidance and helping you navigate your business to a pathway of sustained growth and success. Always on standby for a chat, our digital marketing specialists work with you to achieve your marketing goals.
Simon Gould

CEO

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Simon Gould
CEO

Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.

BEN KINNAIRD

General Manager

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Ben Kinnaird
General Manager

Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the head of marketing for Reebok AU. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.

Simon Gould

CEO

Right Arrow
Simon Gould
CEO

Founder and leader, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.

BEN KINNAIRD

General Manager

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Ben Kinnaird
General Manager

Our captain of operations, Ben has over 15 years of experience in sales, marketing and all things digital. Before joining SDM in 2014, Ben worked as the head of marketing for Reebok AU. Understanding both sides of the clients/agency coin, Ben easily relates to client challenges and desired outcomes and meets these with well-founded marketing insights, strategies and advice.

JAN ZWERINA

Senior Business Strategist

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JAN ZWERINA
Senior Business Strategist

A natural (and very clever) problem solver, Jan has an extensive background in delivering ‘out-of-the-square’ business and technology solutions for Porsche, and now, to our very lucky clients. Made in Germany, he holds a Master of Science in Technology Management, and special honours in meme design. Sydney Digital has Jan to thank for our impressive processes and streamlined workflows.

Digital Campaigns

When it comes to audience and market research, this is the digital agency team you want on your side. We are, indeed the masters of delving deep, identifying your ideal clients’ challenges, desired outcomes and purchasing behaviour. Applying our research to your marketing campaign, this is how we continuously deliver incredible results. Go Team!
SABRINA TALO

Senior Account Manager

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SABRINA TALO
Senior Account Manager

Starting her career in media, Sabrina moved to marketing with the motivation to create experiences that people love and enjoy. Keeping her German roots in tow, she balances her organisation skills and creative flair along with (just a few) cups of coffee. And never without a smile, Sabrina’s energy and know-how are the perfect match to get your campaigns and projects moving smoothly.

NATALIA KWIEK

Key Account Manager

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NATALIA KWIEK
Key Account Manager

Natalia is creative, super-organised and has a head full of ideas. What a winning combination! Harnessing her background in hospitality and digital marketing studies, she is superb at seamlessly managing multiple client projects. A perfectionist in the best way possible, you can be sure everything is checked and double-checked before the word GO!

MICHAELA WOOD

Key Account Manager

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MICHAELA WOOD
Key Account Manager

Passionate and determined with a keen eye for aesthetic, Michaela loves nothing more than seeing beautifully executed campaigns and websites come to fruition. From her Bachelor in Communications maj. in Digital and Social Media, and experience in web design and mastering social, she’s picked up some tips n tricks along the way, and sure has a way with words

ANDREW KINNAIRD

SEM Specialist

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ANDREW KINNAIRD
SEM Specialist

Andrew is our Search Engine Marketing aficionado, marrying his studies in Data Science and Business with his Search Engine Marketing (SEM) experience. An exceptional data analyst, Andrew manages our client’s PPC accounts associated with Google AdWords. Always busy, each day you’ll find him monitoring keyword bids and client account metrics.

MARIE PICARD

SMM Specialist

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MARIE PICARD
SMM Specialist

A marketing whiz, Marie has a Bachelor of Marketing under her belt. One of our resident high-achievers, Marie goes above and beyond to nail client KPIs and overdeliver on expected benchmarks. This Frenchie is proactive, quick-thinking and thorough, you can be sure that nothing makes it past Marie without her putting on her optimisation hat.

ANDREW GAMILLA

Senior SEO Specialist

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ANDREW GAMILLA
Senior SEO Specialist

With over 10 years of Search Engine Optimisation (SEO) experience, Andrew works tirelessly each day to ensure the Google Gods are happy. Google Certified, Andrew combines his optimisation, strategy and execution skills to achieve higher search rankings for our clients.

Design & Development

Design
& Development

Showcasing your vision to the world, our design & development team are all about human-centred design. Known for our innovation and creativity, our makers and creators place the end-user at the heart of our design and development process. And this enables our digital marketing specialists to deliver an incredible user experience and web performance through aesthetically beautiful design.
KERRI VALE

Head of Production

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KERRI VALE
Head of Production

Overseeing client projects, Kerri ensures it all runs like clockwork. A multi-tasker, Kerri uses her Kondo-like organisation skills to seamlessly guide clients through each stage, while simultaneously planning, fine-tuning and improving our own project-delivery processes. Always on the go, Kerri’s logical planning, creative thinking and excellent communication skills ensure our clients are very well looked after.

CEDRIC PAQUOTTE

Head of Design

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CEDRIC PAQUOTTE
Head of Design

Leading our design team, Cedric is an exceptionally talented creative with over a decade of design mojo. Pre-SDM, Cedric was the co-founder of a thriving visual comms agency - you can even find his work featured in a range of fashion magazines, including Mojeh and Tribu. Inspired by From UI and UX design to developing templates, infographics and ad creatives, Cedric is your man.

FAHAD HASAN

Developer

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FAHAD HASAN
Developer

A coding guru, Fahad is exceptional at transforming our clients’ concepts and our design into beautiful, functional websites. He is an expert in PHP, JavaScript, WordPress, WooCommerce, HTML and Bootstrap. Always looking for innovative ways to create a better user experience, Fahad is constantly thinking of new ideas, then testing and refining them.

AMY FENNELL

Senior Copywriter

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AMY FENNELL
Senior Copywriter

Helping businesses connect with their clients through purposeful copy, Amy has been weaving word magic since 2004. She knows how critical the right copy is when developing and executing results-driven marketing strategies. She is a dedicated researcher, SEO copy specialist and a strategic, conversational writer.