The Weekly Marketing Roundup: 25/11/19

In this Weekly Marketing Roundup: 25/11/19 we discuss the importance of UX design and will give the 40 top UX Practices. #marketingnews #sydneydigitalmarketing #digitalmarketing #weeklymarketingroundup Thank you for tuning into this Weekly Marketing Roundup: 25/11/19. Here we discuss how important is UX Design. Join the conversation in the comments below.

Ux design

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

UX-Designer

Think about a website or app you love.

What do you love about it? The ease of gathering relevant information? How you can buy something in one-click (and have it delivered tomorrow)? Or how quickly it answers your questions?

Now think about the people who created that website. What was their goal?

They were trying to create a site that had the features you love about it — a site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns.

UX, or user experience, focuses on the end user’s overall experience, including their perceptions, emotions, and responses to a company’s product, system, or service. UX is defined by criteria including: ease of useaccessibility, and convenience.

Within UX design, there are a few different categories:

1. Interaction Design

2. Visual Design

3. User Research

4. Information Architecture

There are typically three stages of the UX design process to consider:

  • Researching your target audience
  • Understanding the company’s goals and how those goals impact the user
  • Applying out-of-the-box thinking to create an enjoyable end-user experience

UX Design Principles

top-ux-design-principles

UX is an ever-changing field, but the fundamental UX design principles remain the same. Designers also have to determine what they want in terms of visual balance. Being clear and concise is crucial … less is more! You want your design to be intuitive, and most importantly, your design should meet the user’s needs.

While UX is subject to trends and new technology, there are a few core principles that stay the same. These help designers look at various problems through a methodology that’s consistent and focused.

  • Be contextual: You want individuals to know exactly where they are in their user journey. They should never feel lost or overwhelmed. Your design is there to guide them along their journey.
  • Be human: No user enjoys feeling like they are interacting with a machine. You’ll gain the trust of the end-user if you show them your brand’s personality and approachability.
  • Be findable: Users don’t want to waste time. With a successful UX design, your work will be easy to find and navigate.
  • Be easy: Being consistent and straightforward will go a long way with your users. You build relationships with your users by providing them with enjoyable and easy experiences.
  • Be simple: No fluff, tangents, or unnecessary descriptions. Get to the point. Let’s be honest here … these days, everyone has a short attention span.

UX Deliverables

1. User Research

2. Competitor Assessment

3. Interaction Design

4. Information Architecture

User Experience Research

Without research, all of this focus on what the user needs and wants would be impossible. UX research is the investigation of users and what they need, which informs the UX design process. Companies and designers use this research to come to specific conclusions about what is working for users and what needs to be changed. There are several ways companies and designers perform UX research.

Usability Testing

Usability Testing Tools

UX Design Tools

graphic-design-tools

1. Adobe Fireworks

2. Adobe XD

3. Axure

4. Adobe Illustrator and a Free Alternative

5. Sketch

6. Storyboard Software

Top 40 UX Design Tips from a User Experience Master

User Experience Design (UXD or UX) in web design is the process of enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interaction with websites.

Here is my list of 40 Top UX Practices every web designer should follow:

Flow

1. Think of the website as a yellow brick road: move users seamlessly from one section to the next by understanding user personas’ goals and needs

2. Users are more likely to notice items near the top of the page, in order of their importance

3. Consistent and easy-to-use web interfaces help users concentrate on the content and move through it

4. Avoid creating dead end pages on websites. They cause confusion and create additional work for users

5. Use common website patterns and interfaces; don’t make users learn something new

Scrolling

6. Users will scroll down the webpage as long as it is clear that additional, relevant information is below the fold

7. Your website should always provide a strong visual indication of the direction of scrolling and whether more content is available

8. The longer the website page, the less likely someone is to scroll down to the bottom

9. Running webpages are nice because scrolling is faster than clicking – just don’t make the pages too long

Contrast & Color

10. Design for color blind users. Convert your designs to grayscale to ensure all users can read important info

11. Don’t use the color blue for any text on websites other than links

12. Be aware of the contrast on mobile websites. Screen glare can render your website unusable

13. Reserve one color for CTAs on your website and don’t use it for anything else

14. Warm, bright colors come forward and cold, dark colors stay in the background

Loading

loading-ux-tips-design

15. Make sure website users can complete their primary goal quickly and easily

16. What matters the most to users is that your website feels fast (even if it is just their perception)

17. Perception of website speed is based on load time, load behavior, waiting times and smoothness of animations

18. Show a skeleton of the website’s elements to communicate the layout when it is loading

19. Website text should load before images so users can start reading before the rest of the site loads

20. Delays longer than several seconds will often make users leave the website

Mobile

21. Mobile interface elements are hard to tap accurately if they are small or close together

22. The minimum size for a touch target on mobiles should be 1cm x 1cm with proper padding

23. Someone using a pinky finger on your mobile website or app means that the interface targets are too small

24. When holding a tablet, the sides and bottom of the screen are most easily reached with the thumb

25. Don’t require vertical swiping for anything other than normal webpage scrolling

26. Don’t use double-taps on mobile devices. Make sure users can interact with a single touch

27. Determine whether users will use devices with one hand or two when designing mobile layouts

Navigation

online-naviguation-ux-design

28. Always have an obvious way to access the navigation menu on your website

29. If your website hierarchy is greater than 3-4 levels deep, it’s time to redesign

30. Consider using sticky menus, especially on longer webpages or when quick access is needed

31. Good website navigation is not in the way, it disappears into the background

32. Make your navigation consistent; it shouldn’t change throughout the website

33. Make navigation labels specific, no more than 2-3 words and start with the most information carrying word

34. Let users know where they are on the website by using breadcrumbs

35. Mobile navigation: Show the most frequently used options and hide the others under a hamburger menu

36. Hamburger menus on desktops are less noticeable, less familiar, increase interaction cost and diminish information scent

37. For secondary navigation on mobiles, use category landing pages, submenus or in-page menus

38. Menu dropdowns should be vertical, not horizontal hover; it is much harder to scroll horizontally

39. Megamenus should be narrower than the page so it is easy to “click out” of them

40. If using megamenus, organize links into groups and distinguish between clickable and non-clickable items

  Thanks for tuning in to this Weekly Marketing Roundup: 25/11/19 for. Make sure to follow our company channel for more updates.