The Weekly Marketing Roundup: 13/08/19

This Weekly Marketing Roundup: 18/08/19 we discuss trends and predictions for 2020.marketingnews sydneydigitalmarketing digitalmarketing weeklymarketingroundup Thank you for tuning into this Weekly Marketing Roundup: 13/08/19. Here we talk about the latest news, challenges, and opportunities affecting the digital marketing landscape today, curated by Sydney Digital Marketing. Join the conversation in the comments below.


With more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can’t directly link URL’s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website.

Link Tree is a free app that connects to your Instagram profile and creates a custom link that directs traffic to a “link tree.” When users click on the custom link you set in your profile, it directs them to a separate page with your archived links that will then redirect them to the desired page or post.

You can add as many links as you want to Link Tree and customize the headers with whatever custom text you desire.

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The paid plan offers the following features:

  • Show traffic as ‘Social’ in Google Analytics.
  • Custom UTM Parameters.
  • See a day-by-day breakdown of link traffic.
  • Complete customization of your linktree colors and button styles.
  • Time your links to go live in-line with scheduled posts.
  • Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID.


Let’s take a look at some of the top content marketing trends that are predicted to dominate in 2020.

  1. Targeted content will make companies useful to customers. How can your content stand out?
  2. Teams will be assembled to focus specifically on content.
  3. Content marketing will become content selling.
  4. Artificial intelligence will replace some content marketing agencies.
  5. Brevity will become a big thing.
  6. Content will need to be optimized for voice search.
  7. The use of interactive content will rise.
  8. Live video will dominate the content.
  9. Content will be made an experience for consumers.
  10. Writing skills will be pushed to the side.

There was a time when excellent writing skills was the only thing needed to produce successful content marketing. That time is no longer. Don’t get us wrong. Excellent writing will always be in demand and written content will continue to play a vital role in marketing. “New formats,” Kevin Payne writes, “like video and infographics now require content marketers to develop additional skill sets like video and audio production and graphic design.”




The web page should be readable and visually appealing on any screen or part of it. That’s why adaptability is one of the key requirements of web design.


trend controversial enough for today. It is unpleasant to see a message from the site in the corner of the monitor while working or watching movies. However, often there is a benefit. For example, a notice that tickets to a concert of your favorite band or a football game are ending.


The pace of the 21st century has made us very impatient. This also applies to find information on the Internet, even if there is enough time. Therefore, users are in a state of “instant exposure” if the required information is obtained in full on one web page.

Exemple: How to provide it? The implementation of “motion design“. One of the most trivial examples is adding GIF-animations to familiarize with the main characteristics of a car.


Some statistics:

  • 96% of users watch videos to explore the product in more detail;
  • 79% said that it was the video that convinced them to buy the product;
  • 84% of managers are convinced that thanks to the video they managed to increase traffic on the site.

However, there is a short list of rules for adding this element to your site:

  1. Duration. No more than 5 minutes.
  2. Relevance.
  3. Simplicity. Send only the main message.
  4. Minimalism.


The next emerging trend is related to artificial intelligence.

Weekly-marketing-roundup-13/08/19 6. WHITE SPACE

White Space: an effective way to attract attention.


The development of technology has led to the fact that high-quality web design by default involves the creation of more complex and dynamic elements.


It involves simplifying the interface in several ways:

  • hidden navigation bar;
  • minimum of colors;
  • lack of additional details of graphic design (shadows, font variety);
  • minimum of buttons;
  • other.



Looking for a new way to engage with customers in the digital landscape using Google My Business Chat?

Google processes more than 5 billion searches each day; most of that traffic is attributed to mobile users. With form leads on the decline and customers becoming increasingly comfortable texting a business, Google created its click-to-message app as a way for businesses to adapt to this shift in the way customers communicate with businesses.

Nowadays almost 90% of consumers want to communicate with businesses through text messaging, but less than 50% of businesses aren’t equipped to handle any kind of messaging.



How does this work? After setting it up through your GMB account, a message button will appear on your Google My Business Listing that customers can click on to directly message the number that you inputted via the messaging tab.

On the other side, Google will show customers a proxy number, or a different number than the one you initially provided, to protect your confidentiality if you aren’t using a business-only phone.


What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?

1. Create with the customer, not just for the customer

Everyone likes to talk about being “customer-centric.” Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you.

Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.


2. Invest in the end-to-end experience 

Every marketer believes the customer experience is important. But most marketers only focus on the parts of that experience under their direct control. Creative marketers take a broader view and pay attention to the entire customer experience from end to end.

This includes the product, the buying process, the ability to provide support, and customer relationships over time. That takes time and resources – and it also requires bringing creative thinking to unfamiliar problems.

3. Turn everyone into an advocate

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. People are the new channel. The way to amplify impact is by inspiring creativity in others.

For example, Plum Organics as a complete line of organic baby foods, gives each employee business cards with coupons attached. While shopping, all employees are encouraged to observe consumers shopping the baby category. When appropriate, they ask a few questions about shoppers’ baby food preferences and share business cards with coupons for free products as a gesture of appreciation.

4. Bring creativity to measurement 


The measurability of digital engagement means we can now know exactly what’s working and not working. This gives marketing an opportunity to measure and manage itself in new ways.

As an example, Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?”. The result is an ability to quickly adjust and re-allocate resources.

5. Think like a startup

In the past, marketers needed to be effective managers, setting goals well in advance and then working within budget to achieve those goals. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “product/market fit.”


Visual search is a key trend of the future, and one which is likely to change the way we discover and purchase relevant products. Explore what’s around you in an entirely new way. Weekly-marketing-roundup-13/08/19

  • Scan and translate text: Translate text in real time, look up words, add events to your calendar, call a number, and more. Or just copy and paste to save some time.
  • Find a look you like.
  • See what’s popular on menus.
  • Explore nearby places. See ratings, hours of operation, historical facts and more.

Lens can now identify more than one billion products, 4x the number it covered at launch.

Moreover, Lens can now identify text in images and convert that for use in other applications.

“For example, you can point your phone at a business card and add it to your contacts, or copy ingredients from a recipe and paste them into your shopping list.”

Google has big plans for image-based discovery:

“We’ll be able to pay our bills, feed our parking meters, and learn more about virtually anything around us, simply by pointing the camera.”