The Weekly Marketing Roundup: 13\/08\/19This Weekly Marketing Roundup: 18\/08\/19 we discuss trends and predictions for 2020.#marketingnews #sydneydigitalmarketing #digitalmarketing #weeklymarketingroundup Thank you for tuning into this Weekly Marketing Roundup: 13\/08\/19. Here we talk about the latest news, challenges, and opportunities affecting the digital marketing landscape today, curated by Sydney Digital Marketing. Join the conversation in the comments below.USING LINK TREE TO DRIVE INSTAGRAM TRAFFIC TO YOUR WEBSITEWith more than one billion monthly active users, Instagram is one of the best platforms to drive traffic to your website. While you can\u2019t directly link URL\u2019s in your posts, a popular method is to include a link in your bio for users to click on that will take them to your website.Link Tree is a free app that connects to your Instagram profile and creates a custom link that directs traffic to a \u201clink tree.\u201d When users click on the custom link you set in your profile, it directs them to a separate page with your archived links that will then redirect them to the desired page or post.You can add as many links as you want to Link Tree and customize the headers with whatever custom text you desire. The paid plan offers the following features:Show traffic as \u2018Social\u2019 in Google Analytics.Custom UTM Parameters.See a day-by-day breakdown of link traffic.Complete customization of your linktree colors and button styles.Time your links to go live in-line with scheduled posts.Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID.TOP 10 CONTENT MARKETING TRENDS THAT WILL DOMINATE 2020Let\u2019s take a look at some of the top content marketing trends that are predicted to dominate in 2020.Targeted content will make companies useful to customers.\u00a0How can your content stand out?Teams will be assembled to focus specifically on content.Content marketing will become content selling.Artificial intelligence will replace some content marketing agencies.Brevity will become a big thing.Content will need to be optimized for voice search.The use of interactive content will rise.Live video will dominate the content.Content will be made an experience for consumers.Writing skills will be pushed to the side.There was a time when excellent writing skills was the only thing needed to produce successful content marketing. That time is no longer. Don\u2019t get us wrong. Excellent writing will always be in demand and written content will continue to play a vital role in marketing. \u201cNew formats,\u201d\u00a0Kevin Payne writes, \u201clike video and infographics now require content marketers to develop additional skill sets like video and audio production and graphic design.\u201d8 MAIN WEB DESIGN TRENDS AND PREDICTIONS 2020ADAPTIVE DESIGNThe\u00a0web page\u00a0should be readable and visually appealing on any screen or part of it. That\u2019s why adaptability is one of the key requirements of web design.2. PUSH NOTIFICATIONSA\u00a0trend controversial enough for today. It is unpleasant to see a message from the site in the corner of the monitor while working or watching movies. However, often there is a benefit. For example, a notice that tickets to a concert of your favorite band or a football game are ending.3. MOTION DESIGNThe pace of the 21st century has made us very impatient. This also applies to find information on the\u00a0Internet,\u00a0even if there is enough time. Therefore, users are in a state of \u201cinstant exposure\u201d if the required information is obtained in full on one web page.Exemple: How to provide it? The implementation of "motion design". One of the most trivial examples is adding GIF-animations to familiarize with the main characteristics of a car.4. VIDEO ADDINGSome statistics:96% of users watch videos to explore the product in more detail;79% said that it was the video that convinced them to buy the product;84% of managers are convinced that thanks to the video they managed to increase traffic on the site.However, there is a short list of rules for adding this element to your site:Duration. No more than 5 minutes.Relevance.Simplicity.\u00a0Send only the main message.Minimalism.5. CHAT BOTSThe next emerging trend is related to artificial intelligence. 6. WHITE SPACEWhite Space: an effective way to attract attention.7. INTERACTIVITYThe development of technology has led to the fact that high-quality\u00a0web design\u00a0by default involves the creation of more complex and dynamic elements.8. MINIMALISMIt involves simplifying the interface in several ways:hidden navigation bar;minimum of colors;lack of additional details of graphic design (shadows, font variety);minimum of buttons;other.WHY YOU SHOULD BE USING GOOGLE MY BUSINESS CHATLooking for a new way to engage with customers in the digital landscape using Google My Business Chat?Google processes more than 5 billion searches each day; most of that traffic is attributed to mobile users. With form leads on the decline and customers becoming increasingly comfortable texting a business, Google created its click-to-message app as a way for businesses to adapt to this shift in the way customers communicate with businesses.Nowadays almost 90% of consumers want to communicate with businesses through text messaging, but less than 50% of businesses aren\u2019t equipped to handle any kind of messaging.GOOGLE MESSENGER FEATURESHow does this work? After setting it up through your GMB account, a message button will appear on your Google My Business Listing that customers can click on to directly message the number that you inputted via the messaging tab.On the other side, Google will show customers a proxy number, or a different number than the one you initially provided, to protect your confidentiality if you aren\u2019t using a business-only phone.WHAT CREATIVITY IN MARKETING LOOKS LIKE TODAYWhat makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?1. Create\u00a0with\u00a0the customer, not just\u00a0for\u00a0the customerEveryone likes to talk about being \u201ccustomer-centric.\u201d Customers today are not just consumers; they are also creators, developing content and ideas \u2014 and encountering challenges \u2014 right along with you.Creativity in marketing requires working with\u00a0customers right from the start to weave their experiences\u00a0with your efforts to expand your company\u2019s reach.2. Invest in the end-to-end experience\u00a0Every marketer believes the customer experience is important. But most marketers only focus on the parts of that experience under their direct control. Creative marketers take a broader view and pay attention to the entire customer experience from end to end.This includes the product, the buying process, the ability to provide support, and customer relationships over time. That takes time and resources \u2013 and it also requires bringing creative thinking to unfamiliar problems.3. Turn everyone into an advocateIn a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. People are\u00a0the new channel. The way to amplify impact is by inspiring creativity in others.For example, Plum Organics as a complete line of organic baby foods, gives each employee business cards with coupons attached. While shopping, all employees are encouraged to observe consumers shopping the baby category. When appropriate, they ask a few questions about shoppers\u2019 baby food preferences and share business cards with coupons for free products as a gesture of appreciation.4. Bring creativity to measurement\u00a0The measurability of digital engagement means we can now know exactly what\u2019s working and not working. This gives marketing an opportunity to measure and manage itself in new ways.As an example, Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance. The leadership team conducts a weekly evaluation to assess, \u201cIs what we\u2019re doing working?\u201d. The result is an ability to quickly adjust and re-allocate resources.5. Think like a startupIn the past, marketers needed to be effective managers, setting goals well in advance and then working within budget to achieve those goals. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain \u201cproduct\/market fit.\u201dSEARCH WHAT YOU SEEVisual search is a key trend of the future, and one which is likely to change the way we discover and purchase relevant products. Explore what's around you\u00a0in an entirely new way. Scan and translate text: Translate text in real time, look up words, add events to your calendar, call a number, and more. Or just copy and paste to save some time.Find a look you like.See what\u2019s popular on menus.Explore nearby places. See ratings, hours of operation, historical facts and more.Lens can now identify more than one billion products, 4x the number it covered at launch.Moreover, Lens can now identify text in images and convert that for use in other applications."For example, you can point your phone at a business card and add it to your contacts, or copy ingredients from a recipe and paste them into your shopping list."Google has big plans for image-based discovery:\u201cWe\u2019ll be able to pay our bills, feed our parking meters, and learn more about virtually anything around us, simply by pointing the camera."