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Your First Step To Real Business Growth Starts Here
Imagine your ideal customer is searching for your product or service.
How do they find you?
In an ultra-competitive marketplace, placing your targeted message in front of motivated people who are ready to buy, is pivotal for your business growth.
As one of many agencies delivering digital marketing services, we can all say we’ll deliver clicks to your website through Google Ads (including YouTube Ads) and Microsoft Advertising (Bing).
But our difference? Is that we look beyond the click.
More than a transaction, we utilise PPC advertising (pay-per-click) as a tool to help you reach your big-picture goals.
Our PPC campaigns are built on Data Science.
We’re not a lead generation agency simply trying to get an astronomically high number of clicks.
While that might make us look good in the short-term, it won’t give you the return on spend you need.
Instead we review your current performance, overlay this with some smart data technology, and identify the gap – before we even get started.
This way we know from the get go if we are able to deliver on your growth expectations.
We apply our expertise and experience to execute well-founded strategies which are proven to attract the customers who are likely to convert AND buy from you.
Want to convert leads into loyal customers while you sleep (or do other fun things)? Then say hello to automated email marketing campaigns. It’s intelligent ‘autopilot’ marketing.
Spending time on action-triggered & automated emails gives you the capacity to send highly personalised, targeted messages to your database. This is super valuable, especially with email generating $38 for every $1 spent.
At the end of the day, your customers are why you’re here, that’s why the team are experts at knowing which Customer Relationship Management (CRM) platform is right for you to help you automate, nurture & retarget your supporters. By the way we prefer the more contemporary term Marketing Automation but most people are still googling “CRM”. And we live and die by our keywords.
From Hubspot, to Active Campaign, Infusionsoft (Keap) and more, we combine state-of-the-art automations with our clever cannot-be-replaced human expertise to deliver a tactical email sequence that will have your subscribers opening, clicking and purchasing. Go team!
In terms of digital marketing services, PPC advertising (pay-per-click) is your long game. It takes time, expertise and consistent effort. Working hand-in-hand with your PPC campaign, SEO helps you get found organically and ensures that when visitors reach your website they find valuable, relevant high-quality content.
And the pay-off for your SEO dedication? When search engines find your content to be super-relevant to the search intent of your audience, they reward you by promoting your business to a higher ranking, where you’re more likely to get found. It’s the circle of triumph!
Now, as your go-to SEO nerds, our team loves analysing search engine algorithms (yes, we’re a unique bunch). From technical SEO (think crawling and indexing) through to site speed, to keyword-optimised website copy aka on-page SEO and local SEO – we bring together all elements of SEO strategy to get you front and centre with the customers you want.
More than a shop front for your business, your website is your online ‘round the clock’ salesperson. And as such you should treat your online presence with respect and as an investment for both today and tomorrow and for many years to come. Critical for successful lead-generation and sales revenue, your website needs to be easily found by potential customers. That’s why our strategy always begins with finding the best way to get you a first page result on Google.
Looking beyond the standard web design and development formula, we optimise your website for functionality, intuitive flow, responsiveness and goal-conversion. And, with mobile phones now accounting for over half of website traffic worldwide, our mobile-first design ensures your user experience is seamless.
Bringing together our best tech, design and copy minds, we deliver a powerful, high-converting website, tailored for your business.
Is your current digital marketing strategy generating the best return for your business? Does your team have the capacity to measure, evaluate and refine your marketing efforts? Perhaps your marketing is reactive, rather than being based on well-founded, tried and tested strategies?
At Sydney Digital, we’re powered by our brilliant Digital Customer Experience (DCX) framework. We look at your business as a whole and work with you to fill the wants and needs of your target audience through every stage of the buyer journey.
Marketing advice and campaign guidance is just one aspect of our multi-faceted approach. Our two decades of experience have taught us just how to set you up for long-term success and growth, as well as generate small quick-wins.
We truly invest in our relationship with you to identify the best digital marketing services for your business and develop a comprehensive, tailored and actionable plan to meet your marketing goals and give you the best return on spend.
Incorporating intelligent strategy with detailed execution techniques, we give you the marketing roadmap you need to attract and retain your ideal customers.
Customers matter the most! Make their experience with your business a dream.
Be rewarded for your spend and investment in your business’s future.
Access to your customisable and personalised reporting dashboard.
The online space is always evolving, we make sure your site doesn’t get left in the dust.
As algorithms, people and trends change, so do we.
Add brand flavour with our tailored custom designs.
No PPC spends on customers who aren’t right for you. We know where your audience is, and we target them only.
Completely automated workflows with precise and unique triggers.
Expertise, Authoritativeness, Trustworthiness. We know how to make content that Google LOVES.
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Social Media Marketing
If you’re struggling to keep up with your social media marketing efforts and you’re not seeing the results you need (think quality lead-generation, rather than just impressions, likes and comments) then we need to talk.
To be effective, your social media campaign must be driven by strategy, creativity and result-orientated goals. It must engage the people you want to attract to your business. And ultimately? It must compel quality leads to take action.
Here at SDM, we work with you to design a social media blueprint that’s tailored for your unique business. With a deep understanding of how to deliver full-funnelled ads on the platforms best suited to you, our team optimises your paid social media presence, boosts brand engagement and fast tracks new leads to your landing page or website.
Facebook, Instagram and LinkedIn ads, our lead generation agency is dedicated to getting every element of your paid social media strategy aligned to deliver you more quality leads.