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Jul
13

How Long Does It Take For Facebook Ads To Deliver Customers?

How long till I get a customer from my Facebook ads campaign?

If you’re running a Facebook ads campaign for your business – 60% of you will say Facebook doesn’t work for my business.
So how long does it take to get a customer?  Let’s explore this and I’ll give you the surprising answer shortly.

https://www.facebook.com/SydneyDigitalMarketingResults/videos/1464093627025048/

A tenet study by Wicked Reports and based on 40 million dollars Ad spend and 1.6 billion dollars in smb focused sales according 43 days is the average it takes to go from a prospect seeing my ad to turning into a paying customer.

I’m sure many of you have got to day 14 of a campaign and a few hundred or thousand dollars on spend and ditched it because you feel it’s not working – well the reason is you need to expect results in 43 days. And this is the average – for some businesses it can be even longer.

So how do you maximise your ROI ?

For starters You need to have different messaging depending on where your customer is on their journey

You need to move people along a path.

If you’re a small business and I mean less than 30 million in sales you’re Not a Brand and you need to build trust and authority through consistent messaging on multiple touches – you’ve only got to look at your website conversion rate – if it’s more than 5% then you are winning big time and it’s now just about scale.

On average it’s about 5 clicks or a little more before they’ll interact with you.

So if you’re running your first campaigns and nothings working – well welcome to the club.  You need to work out what’s your hook using video copy creative and audience compilation.

Video is so crucial for branding.

facebook ads campaign

Place 30% of your budget in good will and about 60% on lead gen.

In any given audience say 100,000 people there is only ever going to be about 10% of the audience that’s aware of the problem you’re solving and only a few percent of those are gonna be fast decision makers so your 100.000 audience very quickly becomes less than a few hundred in market right now

So you need to be running an always on campaign across multiple touchpoints to stay front of mind, in front of or alongside your competitors to win the wallets of your newest customers and advocates.

Another thing to keep in mind is that old leads act different to new leads – so your languaging and copy targeting someone who’s seen your ads before should be different to your top of funnel or  ads targeting fresh audiences – it’s like the old dating game – I communicate differently with my wife now than when we first started dating – whereas now I’ll text and say what shall we do for dinner.

Remember you will be lucky to get 1 in a hundred buying from you immediately so what can you do to cultivate Interest with the 99 others who have shown interest- and it’s a lot of touch points.

You might be giving up on those people after the first second or even third touch

How do people feel after they see your ads ?

The Facebook ads platform allows you to build your campaigns according to your objective

Facebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:

Awareness: Objectives that generate interest in your product or service.

Consideration: Objectives that get people to start thinking about your business and look for more information about it.

Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

Reach people more likely to recall your ads and increase awareness for your brand.

What platforms support the brand awareness objective?

  • Facebook
  • Instagram
  • Messenger
  • Reach

Show your ad to the maximum number of people in your audience.

What platforms support the reach objective?

  • Facebook
  • Instagram
  • Messenger
  • Consideration
  • Conversion

So clearly there are so many options and there is no reason why you can’t build a successful campaign for your business today – or get In Touch within agency like sydney Digital Marketing to help you get the most out of your budgets with a smart well thought out strategy.

So remember Start with your objective – then map out the process and communication touchpoints that will help guide your project along the path from awareness to consideration and then on to conversion and ultimately advocacy.

Every week we examine something in the digital marketing ecosystem – we call it the Hustle and if you’d like to see more follow our Facebook page or LinkedIn page now.  Followers of our page get access to offers and deals that we don’t advertise anywhere else.

Next week – how to find hidden opportunities in your adwords campaigns – we have recently improved results for one of our clients where we reduced their cost per registration by 40% in 2 weeks. How did we do it ? Find out next week. I am Simon Gould I’m the managing director at Sydney Digital Marketing this is the Hustle and I will see you next time – stay amazing !

Jul
13

Amazon Prime: What it means for AU Businesses

Amazon Prime Launched Locally This Week.

With 100 Million users in the USA: What does the Amazon Prime launch mean for Australian businesses and online retailers?

https://www.facebook.com/SydneyDigitalMarketingResults/videos/1443868679047543/

Amazon Prime has finally launched in Australia at half the price of the US.

Amazon expect to offer delivery within 2 days to 90% of the country. They hope that the earlier than expected launch will help boost its rather underwhelming launch in Australia.

Success in the USA

In the US over 100 million people subscribe to the Amazon Prime service and in most other markets Prime has been the driver for sales and earnings. With more than 60 million products on the local Amazon site –  that’s a lot – it’s still just a fraction of the 480 million products available on Amazon.com

Will it be as successful down under?

Since its launch overall customer traffic in the 25 billion dollar online retail market has risen 9.1 per cent. However not all aussie retailers are benefiting from the rising tide. Brands such as JB Harvey Norman and Supercheap Auto have lost traffic. While The Iconic, Kogan, Rebel Sport and Dan Murphys have enjoyed stronger web traffic.

Prime will be a game changer here in Australia and I believe it will be a seismic shift for online retail in Australia which has for many years lagged behind the UK and the US.

Personal experience

I’d love to hear about your own Amazon experience in the comments below – has it been good / great/ exceeded expectations or in my wife’s case recently been total disappointment?

So businesses and brands need to be thinking very hard about their online strategies and to be putting the customer experience at the centre of everything they do.

Statistics

We have just left the Grow With Hubspot event in Sydney today where heard some pretty interesting stats. According To Hubspot 90% of consumers expect an immediate response from customer service representatives. With 55% of people – ie your customers or potential customers relying on word of mouth referrals when choosing a brand or service. 45% look for customer reviews before making a purchase decision.

amazon prime

Therefore your customer experience must excel at every touchpoint. You need to be where your customers are – which is online – and most likely on a mobile device. 

The important questions

So how do you look on mobile?

Is your contact us easy to find?

Is it easy to fill out ?

Does it auto fill or prefill certain details ?

All these little things go a long way to improving your customers or prospects experience. We have an attention span of 8 seconds so if your website experience isn’t up to scratch your prospect is on that back button before you can say google this!

Website Score

If you don’t know where to start with your own website – we run a service available to anyone watching the hustle whereby we score your website out of 100 and tell you the areas where you can improve performance and ultimately your rankings on Google. Hit us up below

So to wrap up – Amazon is gearing up to hit big growth downunder – almost half of the US uses the service and it’s set to upset the aussie retail scene which is already suffering –  if overseas is any example.

Strategy

Make sure you have your online ducks in a row and are putting the customer experience at the centre of everything you do. If you need a refresher on how to build a good strategy head on over to our blog at Sydneydigitalmarketing.com.au/.  We have loads of insights and tips on how to improve your online marketing performance.

So that’s it for now on this weeks Hustle – I’m Simon Gould I’m the managing director at Sydney Digital Marketing. Along with my smart and not to mention good looking team we help businesses. We get them more leads make more sales and ultimately more profits using smart effective online strategies.

Jul
09

How Do You Know If Your Digital Marketing Results are delivering?

How do you really know if your digital marketing results are delivering for your business or brand ?

Let’s discuss below how you can get the digital marketing results you’re after.

How Do You Know If Your Digital Marketing Is Delivering Results?

The #TuesdayHustle 🤜🏽🌟🌟🤛🏽 EP 2️⃣3️⃣👇🏽SEO, SEM, CTR’s LIKES and SHARES 😳 How do you really know if your digital marketing is delivering results for your business or brand or is just a waste of time and money? 💰 Let’s discuss below. ➕ This weeks must read – 🔸The Ultimate Guide to Facebook Marketing 2018 🔸over on our blog https://bit.ly/2rYoj6a

Posted by Sydney Digital Marketing on Monday, May 21, 2018

We live in an always on world. The digital marketing environment is being driven by the connected consumer – not you the business or brand. Companies must challenge the status quo to remain competitive. So how do you know if your digital marketing results are truly successful ?

Are you exhausted by playing around with your campaigns and not knowing what’s working when you make changes?

Let spend 3 minutes right now looking at some key at a glance indicators we check every day for our own campaigns and those of our clients,

Now it all depends on your objectives but let’s explore the 2 main ones – awareness and sales. Sales could also be enquiries or leads.

Important Acronyms

I’d like to talk about Facebook and Google just for the next few minutes. And I’m going to let you know now –   we are going to be talking about a few acronyms. CTR – which is the click through ratio of your ads. CPM which is the cost to show your ad – 1000 times. And Relevance Score – a score out of 10 for your Facebook ads. In Google Adwords this is called the quality score. Now don’t forget CPC which is your cost per click. And lastly your conversion rate. This the percentage of people who actually take an action on your website – whether that be a transaction or an enquiry.

So without going into all the detail, if you are looking at your ads campaigns, these are really good top level indicators to scan on a daily basis:

  • CTR
  • CPM
  • CPC

You should look back week on week to identify trends with your campaigns. CTR is the one you want to see going up. CPC and CPM are the things you want to see coming down on a weekly or monthly basis.

Timing

Both Google and Facebook use intelligent algorithms to manage your ad performance. Therefore you need to allow these algorithms time to learn where  you are getting the best performance for your ads. We would say at an absolute minimum it takes a week if not 2 weeks for the algorithm to learn where to place your ad. So don’t make any adjustments to your campaign for at least 7 days, unless you are really sure that you have massive fail. Otherwise the algorithm needs to start learning again.

But on the flip side if your campaign is time critical – ensure you allow enough time for your creative to be approved. You don’t lose half of Friday waiting for approvals for your Friday only sale.

Digital Marketing Results - Image 2

Facebook Relevance Score

Your ad score – as mentioned Facebook have what they call a relevance score. You would be amazed at the difference in performance and cost between an ad that scores a 7 vs an ad that scores a 5.

How do you  get a higher relevance score?

Well that comes down to great engaging content that is “relevant” to the audience.

How do you know to pick the right audience?

Trial and error. You can make a guess as to who you think would be the best types of audiences. Build your campaign exclusively to target several separate audiences. Then monitor the relevance score for each. Hit me up in the comments if you need to find the relevance score in your Facebook ads manager.

Google Quality Score

In Google adwords you are looking for a quality score on your keywords. Again its out of ten and Google determines this by looking at the keyword and how relevant the page is that you are sending people to.  The more specific the page is and relevant to the keyword the better the score the more often your ad will be shown. And the Cost Per Click – CPC will come down. Again this all goes towards improving your digital marketing results

Google Analytics

And finally when you check your stats in Google Analytics you are looking to see that time on your website is increasing –  vs say 3 months ago. This generally means better quality and more engaged website visitors. Also make sure you are tracking goal events. Again hit me up in the comments if you don’t have this set up and we can walk you through it. Another analytics tip is to track how your traffic is going from Google Organic search. No matter how much advertising you are doing its always a good indicator if traffic from organic search is growing. It means your brand awareness is lifting.

So guys hit us up with a like if that was useful and live me a comment below if you have a question .Next week – Content marketing what is is it and how do you get it right? This is the Hustle I’m Simon Gould, we are Sydney Digital Marketing – we help business make more sense of their digital marketing.

Jun
14

Content Marketing – 5 Ways To Improve Yours

 

Content Marketing in less than 4 minutes

Transcript
Go !

Content Marketing is one of the most powerful ways to build your business online

It generates traffic to your website

And when done properly builds trust and authority with potential clients and customers as well as generating loyalty with existing clients

As with any marketing it takes time to get it right and today I’m going to examine 5 things you can do better to improve your results and get in the fast lane to marketing success and more profits

content marketing - wrong way

Mistake number 1

You’re only creating content about your company. The truth is harsh but people don’t want to know about your company . They want to know how you can solve their problems. Especially at the beginning of the relationship.
For regular viewers of my hustle – you’ll notice I only take very briefly about Sydney Digital Marketing and with every hustle there is an accompanying link to content on our site to help viewers become better digital marketers. As a side effect, we get enquiries. Today’s link is the difference between SEO and SEM it’s one of our most popular articles so be sure to check it out the link is above me or hit the learn more button below me .

Mistake number 2

Not having a strong enough call to action. So once you have readers to your website what do you want them to do. Ideally you want to encourage them to download an Ebook, sign up to a webinar or make a purchase. The goal should always be to get the user to the next stage in the sales funnel. By taking the conversation off social media and into your email database you are no longer relying on hoping they will see your post when organic reach on social is just a couple of percent.

Mistake number 3

Don’t focus on just one channel Content Marketing strategy can never focus on a single channel, such as Facebook or Email Marketing. The focus should be on solving customer problems, meaning your business should be where the consumer is.
If you become dependent on a single channel, you may be harmed if that channel ever falls in yield.

Mistake number 4

not thinking like a search engine Much of the traffic from your website or blog probably comes from search engines. The company needs to be empathetic and always put yourself in the place of your person. Therefore, it is fundamental to think of it when creating some kind of content. Doing keyword research and working with a focus on SEO (Search Engine Optimization) will help to optimize and increase access to your site, as well as being essential to improve the positioning in search engines such as Google.

Mistake number 5

expecting instant results. I cannot stress this enough. It takes time patience and a willingness to experiment and like me put yourself out there. I’m not a presenter and have no professional train8ng – some of you are saying no shit – but I’m backing myself and my business by committing to a consistent piece if content every week on Tuesday – in doing so I’ve built an audience of followers and a steady stream of leads enquiries and yes customers. In fact I’d say alongside our content marketing we have doubled our revenues in a little over 12 months. I even had a customer say the other day I feel like I know you already having seen you on YouTube Facebook and LinkedIn and I’m looking forward to working with you – it has taken 12 months to get to that sort of feedback.

So get ready to commit to the long game I promise you the results will come if you are committed.

So just to recap

  • Think how your content can solve your customers challenges
  • Have strong calls to action
  • Focus on more than one channel – the consumer is in control and you need to be where your consumers are.
  • Think like a search engine – ask your staff friends and family how they would go about searching for your brand our business – sometimes we are too close to things to think differently
  • And finally – be patient be committed and don’t be afraid to experiment – doing nothing ensures your competition will always be one step ahead of you.

That’s all for today on the hustle my name is Simon Gould we are Sydney Digital Marketing, we are passionate marketers who love helping businesses and brands grow sales and profits using digital marketing.

Until next week !

Apr
02

THE REAL WORLD GUIDE TO DIGITAL MARKETING: pt4 | The Sales Pipeline – Nurture & Interest

Other parts within this Guide to Digital Marketing series:
1: PIPELINE OVERVIEW
2: AWARENESS
3: INTENT
5 Minute Read

Read More

Mar
21

THE REAL WORLD GUIDE TO DIGITAL MARKETING: pt3 | The Sales Pipeline – Intent

Other pages within this series:
PART 1: PIPELINE OVERVIEW
PART 2: AWARENESS
5 Minute Read

Read More

Mar
20

THE REAL WORLD GUIDE TO DIGITAL MARKETING: pt2 | The Sales Pipeline – Awareness

Other pages within this series:
PART 1: PIPELINE OVERVIEW
5 Minute Read

Brand Awareness

Your potential customer probably has little to no idea about your brand, what you do, or why you do it. Before you delve into your brand’s what and why story, you must first be ‘heard’ in order to tell that story.

Read More

Mar
20

THE REAL WORLD GUIDE TO DIGITAL MARKETING: pt1 | The Sales Pipeline – Introduction

Digital Marketing often hosts a placebo effect with mysterious origins and untraceable returns. These are further shrouded in confusing linkages between investment and sales. Without a measurable way to directly link marketing investment to your bottom line, why even attempt to set up any form of online marketing in the first place?
Read More

Mar
20

WHICH IS BETTER: FACEBOOK MESSENGER BOTS OR EMAIL?

5 Minute Read

For decades email has stood unopposed in the world of digital marketing. Email marketing has stood the test of time because it still delivers the highest ROI of any channel, it’s personalised and can retain customers using direct data on a continuous loop – therefore I’m guessing it’s part of your existing strategy. So, which is better; Facebook Messenger Bots or Email Marketing?
Read More

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