Your potential customer probably has little to no idea about your brand, what you do, or why you do it. Before you delve into your brand’s what and why story, you must first be ‘heard’ in order to tell that story.
Digital Marketing often hosts a placebo effect with mysterious origins and untraceable returns. These are further shrouded in confusing linkages between investment and sales. Without a measurable way to directly link marketing investment to your bottom line, why even attempt to set up any form of online marketing in the first place? Read More
For decades email has stood unopposed in the world of digital marketing. Email marketing has stood the test of time because it still delivers the highest ROI of any channel, it’s personalised and can retain customers using direct data on a continuous loop – therefore I’m guessing it’s part of your existing strategy. So, which is better; Facebook Messenger Bots or Email Marketing? Read More
To stand out and gain visibility online, a strong original digital presence is essential. This guide will answer the contentious question: SEO VS SEM: which tool should you be using?
This guide is tailored to businesses planning to create a website from scratch – or brands moving from older, less flexible websites to a new WordPress hosted site. This guide will teach you how to create a WordPress website in 60 minutes and instil customer confidence in your products.
In today’s marketing world Facebook is a massive force. 1.23 Billion active users make it the largest social network in the world, with 62% of users “checking in” daily.
Born out of the world’s fascination for aesthetic visual content, Instagram has grown to host over 800 million daily users. Despite this immense audience, brands have neither the aptitude nor social touch to utilise its incredibly high engagement rates (Statista).Read More
So if you’ve just joined from my Facebook Live hello – over the next few minutes I want to talk to you about how the changes to the Facebook news feed will affect businesses and advertisers – there are lots of views – I’m not certain that anyone is 100% correct but here’s our thinking.
