The Weekly Marketing Roundup: 11/06/19
This Weekly Marketing Roundup: 11/06/19 we discuss Facebook’s new Cryptocurrency, How to increase your visibility on LinkedIn and Google’s Huawei ban. marketingnews sydneydigitalmarketing digitalmarketing weeklymarketingroundup
Thank you for tuning into this Weekly Marketing Roundup: 11/06/19. Here we talk about the latest news, challenges, and opportunities affecting the digital marketing landscape today, curated by Sydney Digital Marketing. Join the conversation in the comments below.
Facebook’s new cryptocurrency may launch this month
Facebook is finally ready to reveal details about its cryptocurrency codenamed Libra. It’s currently scheduled for a June 18th release of a white paper explaining its cryptocurrency’s basics.
Facebook employees who are currently work on the project, can choose to be paid in the cryptocurrency token instead of hard cash, the report says. Previous reports have suggested that a global launch would happen next year.
Besides Facebook employees, the target market for the cryptocurrency is “developing nations where government-backed currencies are more volatile,” The Information reported. The token will mainly be used in Facebook’s products — WhatsApp, Messenger and so on — but the company is also planning ATM-like physical terminals. There will also be sign-up bonuses for merchants who accept Facebook’s cryptocurrency as payment.
The currency is to be pegged to a basket of currencies rather than a single one like the US dollar to prevent price fluctuations – and aligns with Facebook’s move to push into e-commerce. At F8, Facebook’s developer conference, the company announced some upcoming shopping features: letting Instagram users buy straight from their favourite influencers; letting businesses put their product catalogues on WhatsApp and letting Facebook Marketplace sellers ship products through the Facebook app, within the continental US, to make buying and selling easier. The company also announced a checkout feature for Instagram in March.
Read the full report on The Weekly Marketing Roundup: 11/06/19 post on LinkedIn.
Facebook’s New Competition-Based Ad Metrics Are What Small Businesses Need
In 2015, Facebook launched its ad relevance score metric to provide better insight into ad creative and targeting performance potential.
While the metric provided some insight into ad performance that wasn’t previously available, it still didn’t give enough detail, as admitted by Facebook earlier this year.
This has led to Facebook’s April 30 replacement of the ad relevance score with three new metrics: quality ranking, engagement rate ranking and conversion rate ranking.
Facebook’s new trio of metrics are tied by one common thread: They’re all scored based on how your ads compare to your competitors’ targeting of the same audience.
While the new quality ranking is still based on users’ positive and negative interactions with the ad, each ad’s performance is no longer isolated. Get better engagement compared to your competitors and get a better score.
Why does it all matter?
Facebook’s latest metric rollout is a small step into more transparent data on how campaigns are being delivered and ranked within the auction. This further understanding of ad quality in comparison to competitors will help all advertisers present better performing and more appealing creative.
3 Proven Ways to Increase Your Visibility on LinkedIn
If you’re finding that too few of the right people are looking at your LinkedIn profile or posts, it’s time to take measures to increase your visibility on the platform.
1. Optimise your LinkedIn introduction card
To ensure that your ideal clients find out about you, you need two things to happen:
- Your prospects need to be able to find you in the search results
- When they do find you, they need to be moved to learn more about you and ways in which you can help them.
To increase your chances of being found, you need to ensure that:
- Your profile is set up so that LinkedIn’s search algorithm can find you for your main keywords
- When you show up in the search results, prospects looking for someone like you can quickly see that you’re worth contacting.
2. Share status updates and LinkedIn Publisher articles
Another excellent way to increase your visibility on LinkedIn, especially among your ideal prospects, is to consistently post status updates and LinkedIn Publisher articles.
If your prospects find your status updates valuable to them, they may want to check out your profile. This is another reason why you want your profile to be fully optimized and client-focused.
Posting regular status updates will help you get noticed by your network, and when people among your first-degree connections need someone who does what you do, they’ll be more likely to think of you because of that awareness.
You can also increase your visibility by posting on LinkedIn Publisher – the articles you post on LinkedIn can help you get found by a larger group of people, as well as increase your credibility and authority on your topic.
3. Engage with your network
Engagement – whether that’s you engaging with other LinkedIn members, or them engaging with you – will ultimately increase your visibility on LinkedIn.
Your interactions with others will not only help your prospects find you, but they can also act as a form of social proof, increasing the likelihood that a prospect will click on your profile to learn more about you.
Fill your LinkedIn network with quality contacts
Despite your best efforts to be found on LinkedIn, you’re likely to see pretty dismal results if you omit this key factor. A quality network is a network filled with people representing your target audience.
a) Review Who’s viewed your profile
Some of the people visiting your profile will likely be your ideal prospects, people looking for what you offer.
b) Fill in LinkedIn Company page: People section
If you added a company when filling out the ‘Experience’ section of your profile, you’ll show up in the ‘People’ section of that company’s LinkedIn page.
c) Join LinkedIn Groups
Another way to expand your network is to join relevant LinkedIn Groups.
LinkedIn allows you to join up to 100 groups. You can significantly increase your reach (potentially by thousands or even millions of people, many of whom are potential prospects) by joining relevant groups, which are often full of your ideal clients.
To read about ways you can improve your LinkedIn profile visibility, visit our Weekly Marketing Roundup: 11/06/19 post on LinkedIn.
Google is reportedly arguing that cutting Huawei off from Android threatens US security
If Android becomes more fragmented, Google thinks everybody loses
According to a new report by the Financial Times, Google is trying to make the case to the Trump administration that it needs to be able to provide technology to Huawei in the name of US national security. According to one FT source, the central point of the argument is that Huawei would be forced to fork Android into a “hybrid” version that would be “more at risk of being hacked, not least by China.”
Google, like all US companies, has been banned from having business dealings with Huawei. In the long term, that would mean that Google would not be able to provide any of its services on Huawei phones. In the short term, the company has secured a temporary license to continue to supply software updates to existing phones.
The Huawei ban is much bigger than you think:
Step one: Huawei forks Android, creating a version that no longer includes Google’s services. One of the most important features of those services is Google Play Protect, software that automatically scans for malware, viruses, and security threats. Another is that people who buy phones with Google Services generally stick to apps available in the Google Play Store, which are more rigorously checked for security than what you’ll find on other stores.
Step two: those Huawei phones with a forked version of Android are sold globally. They are less secure and get hacked.
Step three: somebody in the US unknowingly sends sensitive information to somebody who is using one of those hacked Huawei phones. No matter how secure end-to-end encryption is, if there’s malware directly on a phone there’s a risk it could see information sent to it. And many people don’t check to see what phones they’re sending information to.
Step four: US national security it compromised
Amazon Replicates Pinterest Lens with ‘StyleSnap’ Feature
With Pinterest slowly building upon its eCommerce credentials, Amazon, the reigning eCommerce leader, clearly has no intention of letting the social network steal any of its thunder.
his week, at Amazon’s re:MARS 2019 conference, the company has announced a new in-app tool called ‘StyleSnap‘, which will enable users to take a photo or upload a screenshot of any item of clothing and the system will find similar product matches, based on image recognition.
As explained by Amazon:
“All you have to do is click the camera icon in the upper right-hand corner of the Amazon App, and select the “StyleSnap” option; then simply upload a photograph or screenshot of a fashion look that you like. StyleSnap will present you with recommendations for similar items on Amazon that match the look in the photo. When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.”
Amazon has used learnings from their partnership with Snapchat’s e-commerce ‘snap’ platform for how to power its StyleSnap process – and with more than 560 million products listed on its platform, Amazon has a huge range of visual product examples to match with, which could make it a valuable addition. If the function works as advertised.
Thanks for tuning in to this Weekly Marketing Roundup: 11/06/19 for Marketers and Business Owners alike. Make sure to follow our company channel for more updates every Friday Lunchtime (AEST).