If you’re running a Facebook ads campaign for your business – 60% of you will say Facebook doesn’t work for my business.
So how long does it take to get a customer?  Let’s explore this and I’ll give you the surprising answer shortly.

A tenet study by Wicked Reports and based on 40 million dollars Ad spend and 1.6 billion dollars in smb focused sales according 43 days is the average it takes to go from a prospect seeing my ad to turning into a paying customer.

I’m sure many of you have got to day 14 of a campaign and a few hundred or thousand dollars on spend and ditched it because you feel it’s not working – well the reason is you need to expect results in 43 days. And this is the average – for some businesses it can be even longer.

So how do you maximise your ROI ?

For starters You need to have different messaging depending on where your customer is on their journey

You need to move people along a path.

If you’re a small business and I mean less than 30 million in sales you’re Not a Brand and you need to build trust and authority through consistent messaging on multiple touches – you’ve only got to look at your website conversion rate – if it’s more than 5% then you are winning big time and it’s now just about scale.

On average it’s about 5 clicks or a little more before they’ll interact with you.

So if you’re running your first campaigns and nothings working – well welcome to the club.  You need to work out what’s your hook using video copy creative and audience compilation.

Video is so crucial for branding.

facebook ads campaign

Place 30% of your budget in good will and about 60% on lead gen.

In any given audience say 100,000 people there is only ever going to be about 10% of the audience that’s aware of the problem you’re solving and only a few percent of those are gonna be fast decision makers so your 100.000 audience very quickly becomes less than a few hundred in market right now

So you need to be running an always on campaign across multiple touchpoints to stay front of mind, in front of or alongside your competitors to win the wallets of your newest customers and advocates.

Another thing to keep in mind is that old leads act different to new leads – so your languaging and copy targeting someone who’s seen your ads before should be different to your top of funnel or  ads targeting fresh audiences – it’s like the old dating game – I communicate differently with my wife now than when we first started dating – whereas now I’ll text and say what shall we do for dinner.

Remember you will be lucky to get 1 in a hundred buying from you immediately so what can you do to cultivate Interest with the 99 others who have shown interest- and it’s a lot of touch points.

You might be giving up on those people after the first second or even third touch

How do people feel after they see your ads ?

The Facebook ads platform allows you to build your campaigns according to your objective

Facebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.

When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:

Awareness: Objectives that generate interest in your product or service.

Consideration: Objectives that get people to start thinking about your business and look for more information about it.

Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

Reach people more likely to recall your ads and increase awareness for your brand.

What platforms support the brand awareness objective?

  • Facebook
  • Instagram
  • Messenger
  • Reach

Show your ad to the maximum number of people in your audience.

What platforms support the reach objective?

  • Facebook
  • Instagram
  • Messenger
  • Consideration
  • Conversion

So clearly there are so many options and there is no reason why you can’t build a successful campaign for your business today – or get in touch within agency like Sydney Digital Marketing to help you get the most out of your budgets with a smart well thought out strategy.

So remember Start with your objective – then map out the process and communication touchpoints that will help guide your project along the path from awareness to consideration and then on to conversion and ultimately advocacy.

Every week we examine something in the digital marketing ecosystem – we call it the Hustle and if you’d like to see more follow our Facebook page or LinkedIn page now.  Followers of our page get access to offers and deals that we don’t advertise anywhere else.

Next week – how to find hidden opportunities in your adwords campaigns – we have recently improved results for one of our clients where we reduced their cost per registration by 40% in 2 weeks. How did we do it ? Find out next week. I am Simon Gould I’m the managing director at Sydney Digital Marketing this is the Hustle and I will see you next time – stay amazing !