If you're running a Facebook ads campaign for your business - 60% of you will say Facebook doesn\u2019t work for my business.So how long does it take to get a customer?\u00a0 Let's explore this and I\u2019ll give you the surprising answer shortly. https:\/\/www.youtube.com\/watch?vk3F2k3X_HR0A tenet study by Wicked Reports and based on 40 million dollars Ad spend and 1.6 billion dollars in smb focused sales according 43 days is the average it takes to go from a prospect seeing my ad to turning into a paying customer.I\u2019m sure many of you have got to day 14 of a campaign and a few hundred or thousand dollars on spend and ditched it because you feel it's not working - well the reason is you need to expect results in 43 days. And this is the average - for some businesses it can be even longer.So how do you maximise your ROI ?For starters You need to have different messaging depending on where your customer is on their journeyYou need to move people along a path.If you\u2019re a small business and I mean less than 30 million in sales you\u2019re Not a Brand and you need to build trust and authority through consistent messaging on multiple touches - you\u2019ve only got to look at your website conversion rate - if it\u2019s more than 5% then you are winning big time and it\u2019s now just about scale.On average it\u2019s about 5 clicks or a little more before they\u2019ll interact with you.So if you\u2019re running your first campaigns and nothings working - well welcome to the club.\u00a0 You need to work out what\u2019s your hook using video copy creative and audience compilation.Video is so crucial for branding.Place 30% of your budget in good will and about 60% on lead gen.In any given audience say 100,000 people there is only ever going to be about 10% of the audience that\u2019s aware of the problem you\u2019re solving and only a few percent of those are gonna be fast decision makers so your 100.000 audience very quickly becomes less than a few hundred in market right nowSo you need to be running an always on campaign across multiple touchpoints to stay front of mind, in front of or alongside your competitors to win the wallets of your newest customers and advocates.Another thing to keep in mind is that old leads act different to new leads - so your languaging and copy targeting someone who\u2019s seen your ads before should be different to your top of funnel or\u00a0 ads targeting fresh audiences - it\u2019s like the old dating game - I communicate differently with my wife now than when we first started dating - whereas now I\u2019ll text and say what shall we do for dinner.Remember you will be lucky to get 1 in a hundred buying from you immediately so what can you do to cultivate Interest with the 99 others who have shown interest- and it\u2019s a lot of touch points.You might be giving up on those people after the first second or even third touchHow do people feel after they see your ads ?The Facebook ads platform allows you to build your campaigns according to your objectiveFacebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:Awareness: Objectives that generate interest in your product or service.Consideration: Objectives that get people to start thinking about your business and look for more information about it.Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.Reach people more likely to recall your ads and increase awareness for your brand.What platforms support the brand awareness objective?FacebookInstagramMessengerReachShow your ad to the maximum number of people in your audience.What platforms support the reach objective?FacebookInstagramMessengerConsiderationConversionSo clearly there are so many options and there is no reason why you can\u2019t build a successful campaign for your business today - or get in touch within agency like Sydney Digital Marketing to help you get the most out of your budgets with a smart well thought out strategy.So remember Start with your objective - then map out the process and communication touchpoints that will help guide your project along the path from awareness to consideration and then on to conversion and ultimately advocacy.Every week we examine something in the digital marketing ecosystem - we call it the Hustle and if you\u2019d like to see more follow our Facebook page or LinkedIn page now.\u00a0 Followers of our page get access to offers and deals that we don\u2019t advertise anywhere else.Next week - how to find hidden opportunities in your adwords campaigns - we have recently improved results for one of our clients where we reduced their cost per registration by 40% in 2 weeks. How did we do it ? Find out next week. I am Simon Gould I\u2019m the managing director at Sydney Digital Marketing this is the Hustle and I will see you next time - stay amazing !