In The Weekly Marketing Roundup: 20/03/2020

In this Weekly Marketing Roundup: 20/03/2020 we discuss Digital Marketing news for March 2020. We share with you trendy campaigns, ads and winning use of technology from a marketing perspective. #marketingnews #sydneydigitalmarketing #digitalmarketing #weeklymarketingroundup Thank you for tuning into this Weekly Marketing Roundup: 20/03/2020. Here we discuss Digital Marketing news for March 2020.

Apple International Women’s Day

apple+behindthemac Apple released a new ‘Behind the Mac‘ video honoring International Women’s Day, March 8th 2020. The brand pulls together scenes of influential and successful women at their computers created by TBWAMedia Arts Lab. The new campaign celebrates 20 inspirational women including such luminaries as Lady Gaga, Malala Yousafzai, Marie Kondo and Alicia Keys. In addition to this, all 20 images – all in black and white – were not shot for the purpose of this ad. Interestingly enough, agency found these images and just pulled them together. The video opens with Adichie’s lines:

We teach girls to shrink themselves, to make themselves smaller. We say to girls, ‘You can have ambition, but not too much. You can aim to be successful, but not too successful otherwise you will threaten the man’

 

Reebok

reebok+itsamensworld Reebok launched its Spring/Summer 2020 collection as the world gets ready for the International Women’s Day. “It’s a Man’s World” might seem like a counter-intuitive name for a women’s product range. Women created this collection, which by wand plays on a 2001 advertisement dubbed “It’s A Woman’s World,” once again releasing sneakers that feature the minimalistic yet strong “It’s a Man’s World” message. The Club C and Classic Leather appear in matte black with glossy black “It’s a Man’s World” typography on the mid panels and tongue — the latter of which is crossed out in bold red stripes.

Campaign texts calling you the wrong name

Campaign texts calling you the wrong name  American voters are receiving multiple text messages from political campaigns asking them to support their candidate. Unfortunately, many of those texts are filled with errors. They address the recipient by the wrong name, assume they live in a different state or mix up party affiliations. People get mistaken for their parents or complete strangers. There are several reasons for the confusion. At the moment, there are many more texts coming out for political campaigns than ever. The quality of the data stands for the fact if the voter’s name will be gotten right. “When data is gathered directly from voters—say from campaign rallies, donation forms, etc.—is cleaner,” said in an email Daniel Kriess, a political communications professor at the University of North Carolina and author of a book about tech in political campaigns. But contact lists come from many sources—and definitely not just those that you opt-in to. Some information comes from voter files, commercial databases that gather publicly available information such as voter registration records. Sometimes phone numbers are a part of a voter’s registration, other times voter-file companies get the digits from phone companies themselves—which can lead to guessing which phone number goes with which family member sharing a plan, said Miller.

Spotify’s manifesto

manifesto+spotify Spotify recently changed its manifesto. Take a look and get some inspiration!

Here at Spotify, we like to think of ourselves as a band.

Ok, sure, we don’t look a lot like that group you put together in high school that could only play one Led Zeppelin song, but we still think the comparison fits. Like a band, we’re dependent on each other to create the best audio experience. Like a band, we need to be in sync. And like any successful band, we have a set of rules – a band manifesto – that keeps us focused on where we want to go and guides how we get there. This is that manifesto. It explains our mission, our beliefs, our culture, our values, and everything else in between. Pretty much the only thing it won’t teach you is how to play a new Led Zeppelin song – that’s just something you’re going to have to learn on your own.

 

Burger King and The Moldy Whopper

Burger+King+Moldy+Whopper Go big or go home! Burger King Corporation has already won 2020. In this stunning campaign, Burger King shows its iconic Whopper covered in mold. Instead of showing the classic flawless and often perfect photographic style, Burger King let its most iconic product get rotten to make a powerful statement. The ad shows that no artificial preservatives, flavors or colors are added to the burger. The campaign intends to highlight Burger King’s shift away from artificial preservatives in its food. It aims to remove by the end of 2020, in all of its US restaurants and some European markets. The Whopper has onions, lettuce, tomato, mayonnaise, and pickles, all of which will contain no artificial preservatives. At the same time, however, such an ad is a big risk. Burger King is showing a picture of its primary product in a horrific state. Though the picture itself is well-done, the sandwich is far from appetizing. And that runs contrary to the general idea behind food advertising, which is to make sure customers actually want to consume what it is you’re selling. Let’s see if the risky decision pays off!

 

IKEA and ‘Spend Your Time’

IKEA IKEA becomes the first retailer to let customers pay using time in the new ‘Buy With Your Time’ campaign. The store creates a unique shopping experience. It’s easy to spend hours browsing through its maze of showrooms. However, most of those stores are usually located far on the outskirts of cities, meaning it’s often a trip just to get there. What does it mean to buy with time? The more time customers spend traveling to IKEA, the more they can buy. Starting this month, IKEA Dubai is running a campaign that will allow customers to spend their time as a currency. To find out how much time customers spent Memac Ogilvy and the Swedish furniture company used the Google Maps Timeline. It is a feature inside Google Maps that tracks and records all the routes you take every day. So consumers only had to find the last time they visited Ikea and how long it took them. Whether the program will roll out to other countries is unknown. It may well be the case that Dubai’s unique economy means such an offering isn’t really feasible elsewhere. Nonetheless, it’s an interesting use of the Google Maps Timeline function and demonstrates future potential for brands looking to leverage this type of digital service to help boost brand engagement. Of course, the really significant aspect of this story isn’t the fact that you can now spend time as a currency in IKEA. Rather, the involvement of Google Maps. It entails that people who want to spend their time as currency have to not only download Google Maps but also have to let it track them wherever they travel. In other words, the promotion is another step towards normalizing the idea that it’s okay to be watched wherever we go. As long as we receive ‘free stuff’ in exchange. Given that Google recently became a trillion-dollar company, it’s not entirely clear if the trade is a fair one.

Domino’s Pie Pass

Domino's The leading pizza chain’s latest commercial begins outside a Domino’s with a sign that makes it look much more like Cheers. It is the bar from the hit TV show of the same name. Norm, as played by George Wendt years ago, walks down the stairs and announces he’s there to pick up a pizza. Delivery and a big and growing carry out business are Domino’s most important features. This campaign promotes Pie Pass, which asks people who placed online carryout orders to tap the app when they pull up to the store. Clicking “I’m here” alerts the Domino’s staff that a customer has arrived. Then, they can get the order ready and greet the customer by name. Turning Cheers into a Domino’s is a clever ad device—along with its signature theme song, of course—to clue us all into the personalization of Pie Pass. Job done. But there’s also unintentional darkness to it. A reminder that nowhere is forever, and practically every favorite bar, restaurant, coffee shop, whatever, will someday become something else—something far less personalized and interesting.

The Pie Pass campaign comes weeks after Domino’s began running a campaign that’s a remake of the “Risky Business” no-pants dancing scene to promote delivery notifications. Using throwback elements helps make tech-focused news more welcoming to viewers, says Trumbull. And even though plenty of patrons were not yet born or were too young to watch “Cheers” during its 1982 to 1993 run, many are aware of the show.