The Future of Martech for Business Owners and Marketers

Scott Brinkers paints a picture of the evolution of marketing technology (Martech) tools over the past decade.

If you don’t know already, his famous Martech slide has a mindblowing 14,000 Martech products in 2024. In comparison, a decade ago only 1000 technologies were on the scene.

It’s obvious these technologies are ubiquitous and one thing is clear, this market is HUGE.

Despite these technologies being specifically developed to address and alleviate the challenges associated with optimising marketing initiatives. Nearly one-third of marketers report feeling overpowered by their tech stack. Even more concerning is that almost 50% of marketers devote more time to data preparation and segmentation than to real marketing deliverables.

Not only is this frustrating for your business, it is also costly.

More isn’t always better.

Business owners and marketers need to consider the right tools that work together seamlessly for unique business and marketing requirements.

In this video, I take you through:

• How to cut through the noise
• What tools really matter to get you the results you need
• Insights into the future of Martech
• and, some of my favourite tools!

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Remember, in digital marketing standing still is moving backwards. Every day you continue with an underperforming strategy is a day of missed opportunities and lost revenue. The time to act is now.

Let’s work together to create efficiencies and unlock your business’s true digital potential. Your transformation starts with a single step – reach out to Sydney Digital Marketing today.