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What Is Needed In Designing The Perfect Website?
Here we define Web Design and what are the trends, tips and terrors for 2020.
Web design is what creates the overall look and feel when you’re using a website. It’s the process of planning and building the elements of your website, from structure and layout to images, colors, fonts and graphics. Web design is not limited to websites as it includes other uses such as web apps, mobile apps, and user interface design.
Visual Elements For Your Website Design
Fundamentally, the look of a website and its words go hand in hand. The two should never really be considered separate. Having your designers and content writers work together, instead of in sequence, can enable a more powerful design.
When designing a website, it’s imperative to choose easy-to-read font pairings that complement the design. Tools like Canva’s Font Combinator can help you find the perfect match for your font. Web design tools like PageCloud even include numerous font pairings within their app.
Colors are one of the most important elements to consider when designing a website. Keep in mind that here are a lot of misconceptions about the psychology of color. When choosing colors for your site, it’s important to focus on aligning your colors with your brand and the message you are trying to convey.
How you decide to arrange your content will have a dramatic impact on both the appearance and functionality of your site. Although there aren’t any specific rules when it comes to website layouts, there are definitely some principles you should follow.
The use of graphical elements in web design has really taken off over the past few years.
There is a space that exists between every element within your design: the images, the paragraphs, the lines…
Images & Icons
Free images and icons
Premium images and icons
Functional Elements For Your Website
Navigation is one of the main components that determines if your website actually “works”. Depending on the audience, your nav can serve multiple purposes. It helps first time visitors discover what you have to offer while guiding returning visitors to specific sections within your site. In both cases, there are a few best practices you’ll want to follow.
No one likes slow websites. Regardless of how nice your design is, if it doesn’t load within a reasonable time, it will not perform in search.
There are tons of web animation techniques that can help your design accomplish a wide range of tasks, from grabbing a user’s attention to giving feedback on certain interactions with content like buttons or forms.
Your site visitors have multiple ways of interacting with your site depending on their device (scrolling, clicking, typing).
Here are just a few examples:
A website’s structure plays an important role in both user experience and SEO.
With 2019 already fading behind us, we’re starting to focus on the shining, golden promise of the new year: 2020.
Best Web Design Trends for 2020
1. UI: Dark Mode
Dark mode became a widespread design trend in 2019 when it was introduced by Google in many of its apps, from Chrome to YouTube. Dark mode took the internet by storm, and all the signs suggest it will continue to spread in 2020.
However, your site might end up looking like the ugly duckling of the dark mode world – a bit like furniture store IKEA’s website…
2. Visual Design: 3D Graphics
This makes sense, especially with the rise in virtual reality – it seems people are increasingly seeking out more immersive experiences online. The move towards 3D graphics suggests a smooth, sleek, and modern vibe, although it will be interesting to see how designers play with this through illustrations and typography, for example. Stepping away from flat design could also have an impact on the color choices we start to see.
3. Mobile: Minimal Design
Minimalism has been a popular design choice for mobile for a few years now. Still, it’s a reliable and long-lasting trend that has more than proved its worth, and looks set to stay strong through 2020. The point we want to emphasize here, though, is that minimalist design doesn’t have to mean boring design. You can still use bold, bright colors, overlapping sections, and heavy fonts – whatever suits your branding.
Minimalism is about cutting away any unnecessary excess to create a clear and easy user experience.
Make use of white space, and focus on form and function to avoid overwhelming your visitors.
Here’s a great example of minimal design for mobile, from design studio website Yaroflasher:
This site uses large, bold fonts, animations, and bright colors contrasted against a black background – and yet it still maintains a clear, minimal design that’s very easy to navigate. Note the use of icons, color, and illustration – these elements all work together to engage users, while keeping the content simple and easy to digest and navigate.
4. Ecommerce: Bright Colors
Bright colors catch attention, create emotive reactions, and can be great motivators, so it’s easy to see why big, loud colors are making a comeback in the ecommerce industry.
If you’re still setting up your brand, then now is the perfect time to choose a strong color scheme for your online store. Pick a main color and a secondary color that compliment each other, and which create a look that matches your brand’s personality.
It may seem old fashioned, but color psychology is extremely useful in finding the right colors to use on your website, so do some research before jumping in. Research suggests that color can increase brand recognition by up to 80%, so it’s worth putting some thought into!
5. UX: AI and Voice Interaction
Did you know that 65% of 25 to 49 year olds speak to their voice-enabled devices at least once per day?
The way that we interact with brands online is changing, with screens no longer a necessity. Voice search and voice interactions, combined with AI technologies, are revolutionizing the way we navigate the web. Because of AI, people expect a greater level of personalization and more accurate suggestions for products, music, film, and so on – just look at how Netflix tailors its content to each user based on their choices.
6. Personalization: Illustrations and Animations
Illustrations are hot on most 2020 trend lists – there’s been a noticeable shift away from bland stock photography towards more unique illustrations. Messy, abstract, flowing, and hand-drawn images are growing increasingly popular, as they help to convey personality, positivity, and creativity.
Animations take that idea one step further to breathe more life into a website, and can be a useful tool for creating a stronger brand image and more engaging experience for your visitors.
7. WordPress: Gutenberg
8. Content: White Space Frames
Full screen images and parallax scrolling have been popular over the last year, and while we’re sure they’re not about to disappear, there’s a new trend in town that shows a lot of promise – especially for content-heavy sites.
9. Typography: Outlined Typography
9 Design Mistakes to Avoid in 2020
Now that we’ve shown you what you should be doing in 2020, let’s take a look at some design sins to avoid over the coming year. We asked around our office to find out what common design elements really get on people’s nerves – maybe you’re already guilty of some of them! There were plenty of responses, but here are the 9 design mistakes that got people most riled up:
- Autoplaying media
- Hidden contact information
- Intrusive pop-ups and adverts that follow you around the page
- Infinite scroll
- Clunky product pages
- Obstructive sticky headers
- Slow-loading websites
- Online stores without a guest checkout
- Full-screen pop-ups that cover up the whole webpage