Our Team
Founder
Founder, Simon established SDM back in 2012. Since then, he has helped 150 clients (and counting) to achieve their digital goals. Determined and quick-thinking, he is a virtuoso in driving campaign strategies, customer engagement and sales. Passionate about clients’ business growth, his greatest satisfaction is seeing a plan come together which deliver incredible results.
Senior Partnerships and Growth Lead
A natural connector with a genuine love of a good conversation, Lorien brings 20 years of client-facing experience across APAC and North America, with deep relationship expertise spanning media, agency, tech and professional services, and now, to Sydney Digital, where she's on the hunt for new partnerships and the businesses we haven't met yet.
Head of Design
Cedric brings 16 years of experience fusing Swiss-trained precision with commercial instinct across visual communication, UI/UX, and brand strategy. A Swiss Design School graduate, he served as Art Director at Krol Studio before joining SDM a decade ago. Cedric masters "the sweet spot between art and science," marrying striking design with data-driven strategies that convert. Under his creative direction, SDM's design team has earned five Web Excellence Awards.
Senior Account Manager
A strategic Senior Account Manager with over a decade of experience, Kirby specialises in digital, content, growth and production across agency and in-house environments. Having worked across travel, lifestyle, insurance and pharma, she brings a well-rounded approach to every client. When she’s not working, she’s out trying new restaurants or at a gig.
Senior SEO Specialist
Campaign Marketing Technologist
Ninad is our Marketing Technologist, the one wiring AI into how the agency works. Mumbai-born, he builds the systems behind our campaigns: Google Ads, Meta Ads, HubSpot automation and AI search visibility. If a process can be automated, he's already halfway through building it. Off the clock, he cycles the city and the coast.
