The emphasis placed on more traffic, accounts for nothing if that traffic isn’t high quality. This is why Sydney Digital emphasises conversions alongside engagement levels of your site – to generate cost-effective leads.
Only relevant users are shown your ads, and only when your ad is clicked are you charged. This dramatically improves your ROI, as you’re only charged per inquiry.
Measuring your ROI can be difficult when tracking which marketing platform your audience has been engaged from, however, with PPC a quantifiable reflection of your advertising campaign is available. The number of impressions, cost-per-click and amount of conversions are readily accessible on Sydney Digital Marketing’s transparent campaign dashboard.