Studylane - Sydney Digital Marketing Agency | Social Media Agency

STUDYLANE

Case Study

STUDYLANE

Case Study

The Background

Studylane provides prospective students around the world with the opportunity to attain the unique educational experience they want – linking international students with Australian educational providers. Marketing operations within Studylane were traditionally conducted in-house to save costs – however, conversion rates were low. After discovering and using Sydney Digital’s affordable services, the number of leads and inquiries from students in Nepal, Thailand and India greatly increased. We felt their one-stop-shop for students needed to be branded as such – with a simple strategy to increase exposure and audience clarity.

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case-study-Studylane-Carousel-Facebook_Sydney-Digital-Marketing-agency

The
Background

Studylane provides prospective students around the world with the opportunity to attain the unique educational experience they want – linking international students with Australian educational providers. Marketing operations within Studylane were traditionally conducted in-house to save costs – however, conversion rates were low. After discovering and using Sydney Digital’s affordable services, the number of leads and inquiries from students in Nepal, Thailand and India greatly increased. We felt their one-stop-shop for students needed to be branded as such – with a simple strategy to increase exposure and audience clarity.

Studylane-Sydney-Digital-Marketing-agency

Our Solution

To direct the campaign efficiently, Sydney Digital implemented a strategy that reflected the simplicity of Studylane’s process. Student enquiries needed to be streamlined to increase conversion rates on their site. SDM redesigned Studylane’s website workflow to provide fast and efficient directions for customer interactions. To improve clarity throughout the site required effective copywriting, landing page design, brand video production and EDM database integration – which in-turn increased transactions. Event promotion paired with Facebook and Linkedin Ads created exposure relevant to the target market, reaching students online and at universities.

“The SDM team produced outstanding results with service to match”

Our Solution

To direct the campaign efficiently, Sydney Digital implemented a strategy that reflected the simplicity of Studylane’s process. Student enquiries needed to be streamlined to increase conversion rates on their site. SDM redesigned Studylane’s website workflow to provide fast and efficient directions for customer interactions. To improve clarity throughout the site required effective copywriting, landing page design, brand video production and EDM database integration – which in-turn increased transactions. Event promotion paired with Facebook and Linkedin Ads created exposure relevant to the target market, reaching students online and at universities.

“The SDM team produced outstanding results with service to match”

The Result 

+3K

Enquiries generated within 3 months,
at a sub $5 cost per lead.

The Result 

+3K

Enquiries generated within
3 months,
at a sub $5 cost per lead.

Venture capital funding
as a result of initial campaign

The Sydney Digital team produced outstanding results with service to match

Elaine Starkey, CEO Studylane
Elaine Starkey, CEO Studylane

The Sydney Digital team produced outstanding results with service to match

Elaine Starkey, CEO Studylane
Elaine Starkey, CEO Studylane