BMW SYDNEY - Sydney Digital Marketing Agency | Social Media Agency

BMW SYDNEY

Case Study

BMW SYDNEY

Case Study

The Background

BMW Sydney approached Sydney Digital Marketing in 2014 to help grow their social media community and manage their Google Adwords campaigns. The internal team was focused on in house and community events and just didn’t have the bandwidth to manage the digital marketing piece of the business. To support their marketing team, Sydney Digital Marketing needed to implement a digital strategy – increasing community engagement, producing leads and test drives to convert to sales. BMW already held accounts across multiple social media sites, although all were under-utilised for the given market they aimed to attract.

case-study-BMW-Logo_sydney_digital-Marketing-agency
bmw-sydney-digital-marketing-agency-case-study

The Background

BMW approached Sydney Digital Marketing to convert these demographics from potential clients to active customers. To support their marketing team, Sydney Digital Marketing needed to implement a digital strategy – increasing community engagement, producing leads and test drives to convert sales. BMW already held accounts across multiple social media sites, although all were under-utilised for the given market they aimed to attract.

case-study-BMW-Logo_sydney_digital-Marketing-agency
bmw-sydney-digital-marketing-agency-case-study

The Strategy

Strategies set in place revolved around objectives to increase BMW’s social media following – with engagement levels that led to increased leads and conversion rates.

Cue the launch of BMW’s I-series electric vehicle range – and Sydney Digital’s campaign opportunity. Huge awareness surrounded the Australia-wide event, with massive publicity still needed in Sydney to generate audience participation. Posting pictures of the event across BMW’s Facebook site, Sydney Digital were able to capture the essence of the 200-person VIP event – bringing together intent and opportunity within the marketing pipeline.

By taking the car for a test drive we were able to capture the essence of the experience throughout the campaign across all their social media sites. Establishing the feeling as iconically experiential, Sydney Digital Marketing produced outstanding results.

We were able to convey the excitement across regular Facebook posts and updates – averaging 3 a day – coupled with a Facebook campaign to drive followers. The link supplied to the website called customers to convert their desire to purchase, subscribe or download brochures.

“Sydney Digital Marketing has made practical changes which have significantly improved our digital marketing, especially in relation to reenergizing our social media presence…

…delivering exceptional and measurable results quickly”

The Strategy

Strategies set in place revolved around objectives to increase BMW’s social media following – with engagement levels that led to increased leads and conversion rates.

Cue the launch of BMW’s I-series electric vehicle range – and Sydney Digital’s campaign opportunity. Huge awareness surrounded the Australia-wide event, with massive publicity still needed in Sydney to generate audience participation. Posting pictures of the event across BMW’s Facebook site, Sydney Digital were able to capture the essence of the 200-person VIP event – bringing together intent and opportunity within the marketing pipeline.

By taking the car for a test drive we were able to capture the essence of the experience throughout the campaign across all their social media sites. Establishing the feeling as iconically experiential, Sydney Digital Marketing produced outstanding results.

We were able to convey the excitement across regular Facebook posts and updates – averaging 3 a day – coupled with a Facebook campaign to drive followers. The link supplied to the website called customers to convert their desire to purchase, subscribe or download brochures.

“Sydney Digital Marketing has made practical changes which have significantly improved our digital marketing, especially in relation to reenergizing our social media presence…

…delivering exceptional and measurable results quickly”

The result

The Facebook follower community grew from 800 to over 14,000

+14K

bmwsydney-digital-marketing-agency-case-study

The result

+14K

Organic reach on Facebook accelerated from 800 people to over 14,000

bmw-sydney-digital-marketing-agency-case-study

+1.4K

Test drive enquiries and growing

+1.4x

Test drive enquiries and growing

0%

100% of the lead enquiries were delivered using Facebook

bmw-sydney-digital-marketing-agency-case-study
0%

100% of the lead enquiries were delivered using Facebook

Sydney Digital Marketing has made practical changes which have significantly improved our digital marketing, especially in relation to reenergizing our social media presence…

…delivering exceptional and measurable results quickly

Amy Hooper / Marketing Manager
Amy Hooper / Marketing Manager