BMW approached Sydney Digital Marketing to convert these demographics from potential clients to active customers. To support their marketing team, Sydney Digital Marketing needed to implement a digital strategy – increasing community engagement, producing leads and test drives to convert sales. BMW already held accounts across multiple social media sites, although all were under-utilised for the given market they aimed to attract.
Strategies set in place revolved around objectives to increase BMW’s social media following – with engagement levels that led to increased leads and conversion rates.
Cue the launch of BMW’s I-series electric vehicle range – and Sydney Digital’s campaign opportunity. Huge awareness surrounded the Australia-wide event, with massive publicity still needed in Sydney to generate audience participation. Posting pictures of the event across BMW’s Facebook site, Sydney Digital were able to capture the essence of the 200-person VIP event – bringing together intent and opportunity within the marketing pipeline.
By taking the car for a test drive we were able to capture the essence of the experience throughout the campaign across all their social media sites. Establishing the feeling as iconically experiential, Sydney Digital Marketing produced outstanding results.
We were able to convey the excitement across regular Facebook posts and updates – averaging 3 a day – coupled with a Facebook campaign to drive followers. The link supplied to the website called customers to convert their desire to purchase, subscribe or download brochures.
“Sydney Digital Marketing has made practical changes which have significantly improved our digital marketing, especially in relation to reenergizing our social media presence…
…delivering exceptional and measurable results quickly”
Website traffic achieved in 2 weeks