The Digital Agency For Business Owners

Digital Marketing Agency Hello

 

…and welcome to the Sydney Digital Marketing Agency – a Digital Marketing Agency for Business Owners and Entrepreneurs.

This article is an 8 minute read – before you hit the back button let’s just ask a few questions to see if the article is for you:

  • Does the online marketing space seem more and more confusing? 🤔
  • Are you uncertain as to which digital channel provides the best opportunity to reach your customers and potential customers? 🤨
  • If you are already running campaigns – do you know which channel or platform provides the best return for you? 🧐
  • Are any of your competitors smashing you online? By the way we think competition is a good thing 👍🏽
  • Have you been spending time and money with confusing metrics and minimal returns? 😬

If your answer is yes to two or more of those questions, you’re not alone.

According to Hubspot, 92% of marketers indicated that social media increased traffic to their websites, while 85% of participants were not sure about which tools to start with. With the current avalanche of online marketing spend growing at a rapid rate – currently $6 billion a year, up from $3 billion 3 short years ago – it is projected to amass 10 billion by 2020. A sophisticated digital strategy to remain relevant and profitable is critical.

Unfortunately a lot of businesses undervalue the importance of online marketing, many simply cannot dedicate enough time towards making a digital marketing strategy.

Digital Marketing Agency House Agrees

So the question isn’t about having an online platform, but how to effectively you use that platform to bring in sales.

Our team at Sydney Digital Marketing seek to eradicate this confusion, pairing with your business to create campaigns modelled from our tried and tested formulas. We appreciate your time is valuable, so condensed feedback is a must when understanding how you investment is performing against competitors. This means cost effective, lean methods of advertising can save you thousands, whilst reaching many more.

With 54% of consumers buying products online, the surge of new online advertising – growing 20% by 2020 according to PwC – means it is more important than ever to target customers where they are.

But…

‘We don’t have time to create content’
‘Our audience doesn’t use social media’
Sound familiar?

Oftentimes, the concept of creating content can be incredibly overwhelming, with where to start being just as confusing. This is where our team of experts excel with creating strategies and content tailored to your product, whilst reflecting your objectives. To understand you brand and products, we will build a relationship with you, your team, your current clients and your prospective clients; just as we’ve done with the four businesses below.   

sydney digital marketing agency clients

BMW Sydney and MINI Garage Sydney

Since 2014 Sydney Digital Marketing have worked with the team at BMW Sydney and MINI Garage Sydney to develop their Social Media community and drive (pardon the pun) sales and test drive enquiries to the sales team in both new and pre-owned vehicles. Our work for both BMW and MINI extends across

Social Media Content Sourcing and Posting for

  • Facebook
  • LinkediN
  • Twitter 
  • Instagram 

We drove sales and lead enquiries using: 

  • Facebook 
  • Google Adwords
  • Google Display remarketing 
  • Landing pages synched to their email marketing platform
  • SMS Autoresponders to the prospect 
  • Video Ads to build audiences and presence 
  • Google analytics reporting optimisation 

The results from this campaign have been extraordinary with a 600% lift in online sales enquiries since we were engaged by them 3 years ago – with sales engagement continuing to rise, and our content delivery now extending to video and creative.

 

“Sydney Digital Marketing Agency has made practical changes which have significantly improved our digital marketing, especially in relation to reenergising our social media presence……delivering exceptional and measurable results quickly”

Amy Hooper. BMW Sydney Marketing Manager

adma_logo_

We were stoked to get a knock on the door from ADMA (The Association for Data-driven Marketing and Advertising), being the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry.

It is the largest marketing and advertising association in Australia, with over 600 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.


ADMA partnered with Sydney Digital Marketing Agency after several disappointing agency relationships where Return on Investment was very difficult to achieve. The brief was simple – we have 6 months to deliver a positive ROI.


After rebuilding their Adwords campaign and introducing Facebook and LinkedIn marketing the results were again knocked out of the park. A 66% increase in results that translated into additional revenue streams in excess of $100,000 rom channels that SDM introduced. 

Mario Dancing For Sydney Digital Marketing

The campaign objective was to drive online bookings for Online Courses provided by ADMA, as well as in person events and seminars.

Sydney Digital provide management and strategy for: 

  • Adwords
  • Google Display Retargetting
  • Facebook Ads
  • Facebook Retargetting
  • LinkedIn Ads
  • Integration with CRM and Email marketing Platforms.
  • Google analytics reporting optimisation 

AI Sydney

Sydney Digital Marketing Agency AI Sydney Logo

AI Sydney is particularly close to the heart of SDM as we helped name, brand and launch the company after having worked with the client in previous branding around business intelligence. After competing in a noisy, crowded space where BICG (Business Intelligence Consulting Group) was finding it hard to differentiate itself – we decided a change in direction was needed.


More than just a change in direction emerged, after a 2 hour boardroom session with the directors of BICG and the senior team at SDM – we decided the AI market would be a better space to play in. After a quick domain search we found that AI Sydney was available, as was AI Australia, AI Brisbane, AI Darwin etc. The SDM design team revamped the brand, delivering a new logo and website to boost their online presence.

Sydney Digital Marketing Agency High Fives

The next step was to take the AI Brand to market which we did by holding an event at the ICC in Sydney’s darling harbour. Originally intended for just 50 people at the SDM office in Barangaroo the promotion of the event was so successful we had to move it to the ICC at Sydney’s Darling Harbour. Over 350 people attended the event which was followed up with a similar event in Brisbane, Darwin and Hobart, with more planned for 2018 in capital cities across Australia. The team at AI have since been approached by a number of large investors looking to get on board. #goteam

SDM looked after: 

  • Brand
  • Website design and construction
  • Copywriting through our third party partner Copy And Co 
  • Event promotion
  • Brand collaterals including Tshirts Caps pull up banners and stationery
  • Design of event collateral including eventbrite page, email auto responders and follow ups 
  • Social Media advertising on Facebook and LinkedIN
  • Google analytics reporting optimisation 

As a result, the AI brand was introduced to over 30,000 professionals across varied industries, with over 1000 event attendees and a brand new business delivering AI solutions across Retail, Health and Government. 

Sydney Digital Marketing Agency AI Sydney Results

inabox logo

Inabox Group 


Telcoinabox Annitel Hostworks

Inabox provides technology platforms and solutions that deliver next gen IT, telco and cloud services.”

Inabox Group Limited (ASX: IAB) Is a Leading Supplier of Next Generation IT, Cloud and telecommunications services to the Australian market. Established in 2013, Inabox is one of the few providers in the market that offer end-to-end IT and telecommunication products, services and support with direct access to all Australia’s tier-one carriers and world-class vendors.

The Group has its own proprietary operational and business support system management by an in-house team of developers. This system is directly integrated with a range of tier-one carriers, with Inabox’s own core network to enable the seamless activation, management support, as well as billing of customers and services through one centralised platform. 

The Group incorporates three brands: Anittel, Hostworks and Telcoinabox. Our customers range from Existing ISPs, Telecommunications Companies, VoIP Providers, Managed IT Service Providers, SMEs, SMBs and some of Australia’s largest consumer brands. Our national team of 350+ highly skilled people, expertise and underlying IP, enables Inabox brands and customers to unlock their full market potential.


Inabox came to us from a well known digital marketing agency, one we have a great deal of admiration for. However the Inabox marketing team felt that the service they were receiving was not quite what they were looking for. Enter SDM. Starting with a full digital audit examination on what was and wasn’t working. SDM got to work building a lead generation strategy, the likes of which had never been seen before by the group.


Using a combination of: 

  • Landing pages
  • CRM integration
  • Automated responders 
  • Text based acknowledgements 
  • Facebook Advertising 
  • LinkedIn Advertising 
  • Video Ads
  • Creative design
  • Provision of Copywriting
  • A/B Split Testing
  • SEO 
  • Google Adwords
  • Google Display 
  • Google analytics reporting optimisation 

The results created over 1100 new leads with several 6 figure business deals generated, with 7x the return on investment yielded, and an ongoing partnership between us. 


Studylane Logo

Studylane

Founded in 2012, Studylane is fast growing to be Australia’s premier site for linking international students with Australian education providers.

 Studylane’s mission: Is to provide prospective students around the world with the opportunity to attain the unique educational experience they want, in the community they want, in the most successful way possible. A comprehensive portal of knowledge, information and services relating to the very best Australian educational opportunities. Here at Studylane we have the skills and resources to assist international students to enrol in Australian education courses according to their individual study interest and lifestyle needs. Our unique application and booking system ensures that our partners rapidly grow their student membership, while also being part of our comprehensive one-stop-shop for students and service providers.

When Studylane approached Sydney Digital Marketing in September 2016 they were looking fro support to generate leads and enquiries from students living in India, Nepal, Thailand and the other countries across the sub continent. Like many of our clients they were running their own digital campaigns in house but weren’t achieving the results they needed in terms of leads and enquiries, let alone return on investment – an SDM speciality. 


SDM got to work redesigning the workflow by which students could register their interest – the key objective was to deliver student enquiries. 

By month 3 we had delivered over 3000 enquiries at a sub $10 cost per lead. 

Studylane has since gone to VC funding as result of our initial campaign, providing proof of concept it remains one of our clients.

 

SDM managed: 

  • Digital Stratgey 
  • Copywriting
  • Event Promotion
  • Lead Generation 
  • Facebook Ads
  • LinkedIn ads
  • Landing page ideation design and build 
  • EDM and database integration
  • Brand Video Creation and post production
  • Google analytics reporting optimisation 

 

If your a business owner looking for a digital marketing agency and you’d like to learn more about how we can work together then let’s start a conversation- simply answer these 10 simple questions by clicking get started and we can set up a time to speak on the phone and see if we are a good fit.